MCDONALD’S Case Study

MCDONALD’S Case Study

 MCDONALD’S Case Study

1- What is the Marketing concept that Mac follows to achieve the

company’s goal?

2- How did Mac accomplish customer satisfaction expectation?

3- What is the key factor affecting their product’s success?

4- Which marketing concept/ philosophy does Mac perceive?

5- In your opinion , does make observe “ Societal Marketing concept” ?

Mention