Year: 2021/2022

Teacher: Ms. Manal Almoataz

Grade 12 - Principle of Microeconomics -
Economics by HMH Social studies

“Economics Quarter 3 Plan”

Topic Description Activities H.W
Week 1
Chapter 3 :  Explain supply,  Classwork sheets
quantity supplied, and
Demand, Supply, and
Equilibrium in Markets the law of supply
 Online Activity
for Goods and Services on “ Quizizz”
 Explain equilibrium,
equilibrium price, and
equilibrium quantity

 Compare the five

Week 2 Chapter 1: Marketing in marketing management  Classwork sheets
a philosophies, and  Chapter 1
Changing World: express the basic ideas overview
of demand Assignment
- Satisfying Human management , the  Online practice Sheet
Needs creation of customer “Quizizz”  
value and satisfaction.
 MacDonald’s
 Analyse the key Case study
marketing challenges  
facing marketers
heading into the next
century

Week 3 Chapter 2 : Marketing  Social Criticisms

and Society: of Marketing  Classwork sheets
- Social  Marketing's Impact  Quiz 1
Responsibility on Individual
and Marketing Consumers  Online practice
Ethics “Quizizz”

Week 4 Chapter 2:  Business Actions

Towards Socially  Nestle ‘s Case
study
- Chapter 2
Marketing and Society Responsible
Marketing assignment
sheet
 Marketing Ethics
Week 5 Chapter 3:  Explain company-
 Classwork sheets
wide strategic
Strategic Marketing planning and its
Planning principal steps
 Online practice
“Quizizz”
 Describe how
companies develop  
mission statements
and objectives.
 Explain how
companies evaluate
and develop their
business portfolios.

Week 6 Chapter 3:  Explain

marketing's role
Strategic Marketing in strategic  Levi's Strategic - Chapter 3
Planning Marketing & Overview
planning , SWOT
Planning Case Assignment
analysis study sheet
 Describe the
marketing
management  Quiz 2
process ,
Marketing Mix :
4 P’S and the
brand plan.

Week 7 Chapter 2:  Business Actions  Kitkat /

Towards Socially  Nestle ‘s Case
Responsible study Lipton case
Marketing and Society
Marketing study
- Announcemen
 Marketing Ethics t of Quarter 3
project

Week 8 Chapter 4:
- Describe the  Classwork sheets - Quarter 3
The Marketing Project to be
environmental
Environment: submitted
forces that affect
chc company's  Unilever Case - Chapter 4
- the micro ability to serve its study overview
environment that customers. Assignment
is specific to an   Sheet
organization's
operation, such
- Explain how
changes in the
 as suppliers and demographic and
competitors. economic
environments affect
marketing decisions.

Week 9 Chapter 4: .
- Identify the main
The Marketing  Quiz 3
trends in the firm's
Environment:
natural and
technological  Online practice
- the macro environments. “Quizizz”
environment of
wider forces that - Explain the key
shape society, changes that occur
such as the
in the political and
natural and
cultural
political
environment. Environment.

Week 10
__________
EASTER __________ ____________ ___________
Vacation &
Eid EL-Fetr

Week 11 - General - Revision pack - Revision

sheets to be pack sheets ________
Revision
*Revision solved to be solved
Week*

Week 12 - Quarter Exam - Quarter Exam

__________ ________

*Quarter
Exam*