HIGH STREET BRAND- ZARA

SAKSHI WADGAYE
 • ZARA SA, stylized as ZARA, is a Spanish apparel retailer based in Arteixo in Galicia.
• The company specializes in fast fashion, and products include clothing, accessories,
What is Zara? shoes,swimwear, beauty and perfumes.
• It is the largest company in the Inditex group, the world’s largest apparel retailer.
• Zara as of 2017 manages up to 20 clothing collections a year.
History

• Early history
• Amancio Ortega opened the first Zara store in 1975 in central A
Coruña, Galicia, Spain.
• Ortega initially named the store Zorba after the classic film Zorba
the Greek, but after learning there was a bar with the same name
two blocks away, they rearranged the letters molded for the sign to
"Zara".
• It is believed extra "a" came from an additional set of letters that
had been made for the company.
• The first store featured low-priced lookalike products of popular,
higher-end clothing fashions.
• Ortega opened additional stores throughout Spain. The
improvements included the use of information technologies and
using groups of designers instead of individuals.
Expansion

• In 1985, Amancio Ortega set up a parent

company for Zara before going for the global
expansion, and in 1988, the company started its
international expansion through Porto,
Portugal.
• In 1989, it entered the United States, and then
France in 1990.During the 1990s, Zara
expanded to Mexico (1992),Greece, Belgium and
Sweden (1993).
• In the early 2000s, Zara opened its first stores in
Brazil (2000), Japan and Singapore (2002),
Russia and Malaysia (2003) , China, Morocco,
Estonia, Hungary and Romania (2004), the
Philippines, Costa Rica and Indonesia
(2005), South Korea (2008), India
(2010), Taiwan and South Africa and Australia
(2011)
• In September 2010, Zara launched its online
boutique. The website began in Spain, the UK,
Portugal, Italy, Germany and France. In November
that same year, Zara Online extended the service to
more countries.
• Zara introduced the use of RFID technology in its
stores in 2014. The RFID chips are located in the
security tags which are removed from clothing when
it is purchased and can be reused.
• In 2015, Zara was ranked 30 on Interbrand's list of
best global brands.
• In 2019, Zara had updated the logo.
• In 2019 the Global Fashion Business Journal stated
that while the textile commerce of the world had
gone down by 2.38%, Zara had risen 2.17%.
• In 2019, Chief Executive Persson said the brand is
waiting for more acceptable global rent levels to
continue their expansion. In Europe, the brand will
be cutting the number of locations the next year.
Manufacturing and Distribution
• Non-toxic clothing
• In 2011, Greenpeace started a dialog with Zara to
ban toxics from the clothing
production. Greenpeace published its "Toxic
threads: the big fashion stitch-up" report in
November 2012 as part of its Detox Campaign
identifying companies that use toxic substances in
their manufacturing processes. Nine days after the
report was published, Zara committed to
eradicating all releases of hazardous chemicals
throughout its entire supply chain and products
by 2020. Zara became the biggest retailer in the
world to raise awareness for the Detox Campaign
and switched to a fully toxic-free production.
• Exploitation and child labor
• In 2016, BBC News stated they found evidence of
child labor and exploitation in factories in Turkey.
Zara replied that there were some issues in June
2016 in one single factory and - instead of solving
these 'issues' immediately, they have given a period
of six months to solve them
Copyright
infringement
• In July 2016, complaints were made against Zara that they had
been stealing designs from multiple independent designers for
their products. One of the designers, Tuesday Bassen, who
previously worked with brands including Urban
Outfitters and Nike, contacted Zara. The company responded
Bassen's designs were not distinctive enough, and they
received only a handful of complaints given the large volume
of traffic they receive on their site. When the news was
eventually picked up by media outlets, and Inditex, Zara's
owning company, was asked to comment on the issue, Inditex
replied that the items in question have been suspended from
sale, and that they are in contact with Bassen's lawyer to
clarify and address the issue.
• As of April 2018, MaXhosa by Laduma is taking legal
action against Zara for copying its designs. Zara responded to
complaints from the designer by removing socks that
resembled his artistic style.
Company snapshot

• Zara is a Spanish clothing retailer based

in Galicia, Spain. Founded by Amancio
Ortega in 1975, it is the flagship chain
store of the Inditex group, the world's
largest apparel retailer. The fashion
group also owns brands such as
Pull&Bear, Massimo Dutti, Bershka,
Stradivarius, Oysho, Zara Home and
Uterqüe. The company operates over
2,220 stores and is present in 88
countries. Zara has consistently acted as
a pioneer in fast fashion based in a higly
responsive supply chain. The customer
is at the heart of a unique business
model, which includes design,
production, distribution and sales
through our extensive retail network.