8/15/2021 Accenture and Hotstar Enable World Record Live Streaming | Accenture

Challenge 
CAS E ST U DY

Communication and Media

Enabling a world record streaming

service: Hotstar
Hotstar leverages Accenture Video Solution to build a scalable and resilient video streaming platform

Challenge
Accenture collaborated with India’s premium online video streaming platform Hotstar to deliver
many big streaming milestones, including the recent VIVO Indian Premier League 2018 finals, which
established the world record for the highest observed concurrency on a streaming platform, at 10.3
million concurrent viewers.

Cookies Settings

https://www.accenture.com/in-en/case-studies/communications-media/hotstar 1/6
8/15/2021 Accenture and Hotstar Enable World Record Live Streaming | Accenture

Leveraging Accenture Video Solution (AVS) that powered a part of its

platform, Hotstar delivered
uninterrupted, interactive sports viewing
experiences to millions of sports fans globally. 

Challenge 

Changing the video streaming game

“Accenture was a fabulous partner for us right from the

beginning,” said Uday Shankar, Chairman and
CEO of Star India
and President of 21st Century Fox in Asia. “They were critical to
our success and
always deeply committed to the mission of
building a world class service in Hotstar. We value their
contributions to the amazing journey that we have had to build
an outstanding global consumer
Internet service out of India.”

“In 2014, when we started conceiving of Hotstar, we chose

Accenture to help us put together a
platform that was world
class. Over the last four years, Accenture has been an important
partner in
helping us build a service that has, today, established
many global benchmarks. They played an
instrumental role in
accelerating our time to market. Even as we pivot to our own
platform supported
by an outstanding in-house product, design
and engineering team, we have valued the tremendous
contribution Accenture has made in helping us put together the
foundations of a hugely successful
service.”

–Ajit Mohan, CEO of Hotstar

Accenture was a fabulous partner for us right from the

beginning. They were critical to our success.

Cookies Settings

https://www.accenture.com/in-en/case-studies/communications-media/hotstar 2/6
8/15/2021 Accenture and Hotstar Enable World Record Live Streaming | Accenture


SHARE   

Challenge 

Strategy and Solution

The innovative Hotstar service was launched in 2015 using Accenture Video Solution software platform,
Accenture’s micro-service video management and distribution software platform, delivered by Accenture’s
Advanced Technology Center India.

Engagement
Using AVS, Hotstar offers its customers
seamless video playback for video-on-demand and Live,
smart search, and the ability to support
advertising and subscription-based
business revenue
models.

Agility
The service combines the agility and power of Accenture Video Solution, which consists of a
cloud-based infrastructure, micro-services with DevOps
enablers and AI-enabled operations.

Scalability
The products and technologies from Accenture have contributed to the Hotstar platform,
providing critical capabilities as part of a Web-scale architecture that can react in real time to
consumer demands.
Cookies Settings

https://www.accenture.com/in-en/case-studies/communications-media/hotstar 3/6
8/15/2021 Accenture and Hotstar Enable World Record Live Streaming | Accenture


Transformation
"Working with Hotstar engineering teams to build disruptive innovations and operating a highly engaging
Challenge
video at scale, we have been successful in making digital TV a reality for millions of people.”

–Sef Tuma, Accenture Digital Video Global Lead.

10.3M
Hotstar established the world record for
the highest observed concurrency on a
streaming platform, at 10.3
million
concurrent viewers.

100K
It is India’s largest premium streaming
platform with more than 100,000 hours
of TV shows, movies, live sports
and live news in 18 languages.

350M
Launched in early 2015, Hotstar is one of
India’s most downloaded apps and has
attracted more than 350 million
followers.

About hotstar
Discover all the content Hotstar has available on its service.

Content availability depends on your region.

VIEW MORE 

Cookies Settings

https://www.accenture.com/in-en/case-studies/communications-media/hotstar 4/6
8/15/2021 Accenture and Hotstar Enable World Record Live Streaming | Accenture

Challenge 

Used with permission from Star Plus (Star India Pvt. Ltd.)

Related services and products

Communication and Media



Shift to experience-led open platform models to become unstoppable providers.

Stay in the know with our SUBSCRIBE

newsletter

ABOUT US CONTACT US CAREERS

Cookies Settings

https://www.accenture.com/in-en/case-studies/communications-media/hotstar 5/6
8/15/2021 Accenture and Hotstar Enable World Record Live Streaming | Accenture

LOCATIONS


   

Challenge 

Privacy Statement
Terms & Conditions
Cookie Policy
Accessibility Statement
Sitemap

© 2021 Accenture. All Rights Reserved.

Cookies Settings

https://www.accenture.com/in-en/case-studies/communications-media/hotstar 6/6