Kol- 6o23

Pye- Date
Paga
MBA- MBA-7/43
Roll No 6 0203
Roll No: ds) S1XTY Hous AnND o HuN DRED AnND
HRE£
CLASS MBA 2419-21 SEMESTER- 37d Semater
Subjeek Makeif Reseaach 2frodue Mauolemeut
-

Paper Code- MBA 7143

Dato e xam- 12h Decembe 2020o

No p (22sheel
UNI7t

applieahon
makotie oesesck aimed af PeaOvemet

adre As elteckhvenau
s beeo deped
Ksky ous_prachrethau aupmiip elke eack
Soveraloins
Comes e drehiifoce a
Re_hncs t s Dmekime ued to kelp a
narkes
mar kefer leleminethich

tavzet

pe Adreehisif Rereared
Conduetea Specrhe chead
|Cusomi'red Ruanel
heeds Only al clied
TD addreu hal citut's earch
to o¬July
Kas acie

Conduced
eearch Sudy
Reeanck&igle
22Sndicaled ul!

2 e a r c k 4
Conau
Conpauu
14gel, mulhple
AvaobLe

ihde
ppealReconck
3 3 Iodus POp panu Rar
p u r d zd a _ p a i e u l a r
KODUCT ArERL
S/pervtaJ k u o m as
baano
 Koll 6o20 3
Date
Page-
MBA 7/43

nenerrellp,_ Aeot a sek ahde

fDuand salies eakur a_produek A Convmen
Sorad Ais Sek
Coh hdsSet
Cenpares aud aaluale a
alAhude Knoum hack up'
7he oroduch Cppea s _se
deiued ongideri he faronableeos ea a podues
wbe He aykofer to ehape
fhe n erorable tDuard

thodascp oad prwesed

The seakura a roduc h o l d
izRAtzAted aukody Condden fe alhihdy
hLe ConsLmE lias eahrs attraohon he
6e segss Aaket,

A)Adehsi Mesepe Reesoc Mescpe ef he. adveothreuned

heportauce, S4 Creakya japacl
prjee hefandue he makep
Consomer's_ adipdy ad
eeef efmeueje a be ideiped ad measured
T adexthse huld Locape gabe aAaneenshg
e aam culay orkel Lnd a d oald duizn
fhe
redul 2peal aud oelesa

acndi
Tecbulgues Cke eph nknieuse and
jechve may Le_Condueled fahom
paldenyaud enohona Coes f
fke aduthsif
5 Adveisi Neda Celechon Rseaecek

Decicipu Selec q faoheulan med'e CP

luey a Cike
 Rot 60203
Date
Paga
Pege MBA 743
mediou or a Coubinaha
- a Chojce _paieney
media nz TY Radio, or prins
erel medie
Seleck hahaal 9ziad w. loeal
The heriate ernler l_ meci Ue

L Adveshsuf 24eckiven Reearch=_ DiHeres sasshcal

hmodelsnay e applied fo meaju e scale-

and Generahou mehvafioa
eecheeey
aAkde anueif Cwtomer

72C Reseanck may be Condruelea Arop

ma eder To eroke inGui'ef,
See pecta cfes Ca Le made j he peplies
aud Re elecenes
Qslyzed
Ove erahaled
feves 6kcahn
a
dinabon L l markelip

avai lable
OSinea Aull taegel yafe is het
Cauuet_i e ppo pr'ale
et markeip
neepon

Copebihion e Coupefitor
I t t ay he dajrg
ononduef aud lawnohc
Cane ware
Snilar oouch xiu
here youy ull amnch
ine Cons UilP
Qud } is osHy a wel

expeus ive
Tedmakekin
Cas a
achinhe Y Focur C7Re UPS Ca

llondollaot eaily Nouucavi cploeez

Coupe ealy
Qnd huunei4 peses
 Rotl- 6o 203
Date
Poge MBA 7143 Page

_buage2

( 7/me ConguniP_ Markeert us) e r a l a l e

etecAveney _faer adverhsip L t alto fakes
ConsUmet me leam leusa
Owelabiuky

/nconolusive u l y Coupeunl_hat

OSe fet harlehp Camut alweysredies

Arvduek hal ell Cocallyo in
erera make im ohoy
ekicas anea

Coupay Keadstouwrda ne
wkelirp ecdy enlve a he
fuduc! Cosseg amos SHepa f he Pduo
Cife ele PLC)

Thre ari4 main shepej

nmodueho Keguires nfomahon and eearek

dxtbuhon Kamelk ad locahou to be osee

Aleedfor dala to gid

produc o o h _ana accunulak han

haakel ghae

Masa Ketearch aßous

o6kain
Coupel kor
meir Cuy tomerd
o fhas

RetearekA ao hiche marke4 So as

1 Deck'ne
he
nan value ocs
 Roll- 60203
Date.
MBA 1143 Paga
EmUhinp

PRoDuLT
CALES

Imhouchon Maum Dechinw

PRODUCeT Cyae

NI7-2 UNIT-1
Acale developneus A
derelopi _a eliale ed ve lia meadure f
Corttruc/ in pdez to_ agey altrikuse

cales Que sed forasse ssmneut.

celf-eptes amalles includip _moed dal
dikabiU vaiosnphort adhoe to
COuenslaHons et.

hougk Rore CplidtE

ule developmer!
Cerlain eps_hted to be inaluded e
has a ealk yahd or eliable
h S cule deelopnondis
Cihcal Luildi uowledge_n ReLon a
Soclal sai'enes Scale developuet innlves
umerous hlorehta, nehodolozeal aud.faMshea

Conepeeucies
 Roll-60203
Date
MBA 7143 Page

Psyoholoq_scale derelopmerd i_he proce -

eakig a he ngbumeu meas ump aw
nebsered_ Laleu! Coushue svek a
depeniD oesabic mahona Pcal au
/he preceu jnolds deLinip fr
Cohucf 2fet peeipcaPbndgeneo-ah
aud 9-4pone sealeg plokipte i
aapsanple Conduch aalgeu A_nt-hukus
Re m eawre Qud eadminiski e fhred
Meaore develop kogmad fo apeu
aSheck of RELIAG1uTY and VALIDI7Y

2nd þarS

VAUDITY-ale catted a coalens vallly

oons cf raidilh_2¬fey to te Exlëns
fo_cohieh a miasUP adezualely 2Epreyeak the

ndedyif_Coshuc 7ka isuppases fo

/alrdily Ca
heeHcal or epiDcal appmoaohes. aud sherldbe
idealy vced koth nca
7horeical ases1 menl lof raldh_ceye o
Koeo R oRe dea 'Ha heorehal Conshuc
frauwslaled nw 0Y epesente openahonal

ralldiby Called translabona

validi (epreeasakonad validih) and
Coiss
(D ace vat'd 2Coseas Valdsy
 Ro11- 60203
Data
MEA 7I43
Paga

aestnout| validh erauuines how well

pin'ca
Exhemal
tales
a _ r e meago
epiyeal bbsenrakous.
Semon based o
a l c o Called CRI7ERtONRE LATEp VALUDITY

Cnd in ludg 4cub-type

O ConYejet
Diccn art
Coneumeus

Prediehve validily

he measun_
while foanslahon vadiky Erannines

whehr s a od elechbu i Undeip

Cnerion-2elaled valdt auin
Co huefL,
easue behove he a if
eheher a give Conytmc
Shoulo Given e

ha measure f
RELIAEILITY| The deree t whick
concikeus dependabHe n otor
a_Conmuck i he
do-meague
wrde we use his Seale
Coneht malhple times o_uY pe
Sue has
Sane? e l i ere ime aguu

ho mdorrief_pheuonenA ko haip
Reliabiuy Cpi'e Conciclency

NOT CuaCy

MeayUe:(/nex 2ales eliabit'bd a mcae

thdepeuakout alers
Concsea y set_d
Contu. 2toyy go
Cohsener) Re
d e fhi's
meagre is Calegon'ca!, a set a l -

tohich
Calegone deined ralkot cheek
Aad t e
obsenahou Lall
Cab eack
emet_bet Ae Taes a
hercece
 Kol-6o203
P a p e 8
Date
Page.
MBA 7/43
eshimakeo infta 2akr_ elal,C
Ke measre ulemel yakio coaled
a Suple conelahn be Meajues_fom Re
aLe Caau also ene esrimalr|
tnkr 2aler ellabjay

6et 2
TEST RE TEST Relaliu Meawre e Contisfency
measureulut fhe Corthuc adnduiskres
Ae aus Saple al Plene poi o ine
4 the_ ohserah ka_hol chajed abskaub'ally
ben e tesh e measu efiale

£THNOETHNO GRAPHY Shdy fhvoph_ i r e c

Abserahoy ce4_n heir nakna/
he ha

eManeljeche ehu Jain

jnggLtink das xe npenaet ir in heix

enviwHent

*_pmev'des ho eearchev teit au Onderstandip

f_hous hose Usetse fhe Conld n d
leaeP Coh everzfhi

fhem-
Ce (Se ehuo2raphy a a too o Kelp u
Cook at e
th a i e Envionnert he _earck_ppovde
an h -deph R_fo the oser' neuws
aud achondalo oithhe ad

Lands en cooukr Atn he day.

 Roll 60203
-
Data.
MBA 7/43 Page

ERuegraphy mehoo noude direci obseraha diay

Sholis ide 9ecoreijphehepapy a
deico a s a
aaetae aky siss uek
Þerfon OEA uphous he
Obserahoy u
he Uer'S omplas heir
emade piheae pou
ane
Keme Cushile

2qhrtuads

£ THno RAPHY_
OAdraulajas
ditkaud hew uersilerack
O Atithy fo ee ratural. enviroiunn
Aeir have
CMepeebed iesues Rajo hgRI ho kave
debiy
eucovlaed
a Usabiy fet
tet hee prvdue dea besoe Hg.
Opporkuily_ deuod Lke
to seei whas
Oe eleosed

echani'gue
acka taeied
&ADDÉRIN | h
o attnbeles
COe Can Se Cever
On
has ideubfied
veluey at ae

techui'zee_ has
a oakes eyea oek_
dasserip fe
9-each mephi
Oheruvise

allous pplied to chucktoes

UnoeacAakle daddem deied acguie
o _acgui
e hatgue dezed
aa keouted'fiull
quahonif
omaPio
hiek are
geli ef

reone to Ocut
ecwinsiy
onple da
th
pee hed LADDER I NG
m e l o d s .

Qhscosiouj
 Roll-6o 203
Date
MBA 7/43 Page

Ais G_bopukar eearel ool bsed

Coupau tea Condue eareb
deslad tte produet elemeuk'
vauete the end vser
hefechulgue Lepingoih a Siurple uesho ad
9ueshu osked abous
R a t pond

4dvalaze idadderip_ronde eAoui behind

Certain_behan choicey. S

Ou a Spon mdwea Om omeon

a mil_net be rerealed Ahroh_o her
Conveuhona! hefhod

( isedraulefe i-This m hnbenies Ca ebe

vo_ A i p Ad

inlereswee_as he AAAe_ QulAhons_ane

asked oveaOver_fan

TAO tnleoiewee may alge ind fhe

cut nd
u s ueM bo leu_and Res geliable
 MBA 7142
Roll 60203

Low
HIGH

ESTION
STARS

ARK

DOS
Cows

RETAHYE MARKET SHARE-

BCG BCG Maix

RCmahie |Aels e ConporaHons fo Qalze

produe ines busiaesue nuk o Phomti2e hem
A allocat eoUced
o uodel_Qins to ictenk
Aproblem JoUrce deplofmen acoH diferet
Vamous bocinessg a_
Conpa
lasiied na

mates h oo s aitradive
TKe verhecay axis-qrCof
the a r e is
elaki've hnake} hares
hon zonta! axi's - indicat
how caoorp a Conpaspxiko
is 2
 MBA 7143

Roll- 6o23

4Rinds CBU' jdeubjiedi

STR ATE GIC BUSIIEcs bNI)
S7aRS R j e invetueut
Bnatntain maket bos) Ho

CASH CASM Cos keco _prduc gowt narkef Shane.

Reap a tot L ca Ceupa lessinace 2equire.

ues ues hon Maoks hese_brodlucks Ra borcey a low hhask2f

Share
i a guhnarket Needs heavg ihveshuens
G eoaka lea Cadh i Conpamsdu
h o a n k e s Shane
S u v i ve
Cnenenale wOn'1

BoSInN6S STREN4TH

nvet 0 n rest Selei o

epaud xpand

Seleel o
Invat Havest

Expand a pivet

Selee Haest Hanest

an 0tvest Divest

nE PRT OLlO MATRIX

 MBA TI43
Roll 60203

h t Mamk _planaip_ffAD

manape. as

m e u s iond - Lusineg heLA

cell Ind Attachvess
and

Bvsinechep jnueneced b maike Shae boad inafe,

PE adCwtomwz
and n

daivess Sueh a_picip

|ndu Atracivenly| n pbuenced
makat ize, adket ouh,
treud econoReie t Seale_
at oenlahon dixhibuhon shuebtm ek,

ESpale cheie Ca k hade

On he baris d
pocihon He ahir:
lnvest Epand Baineu is in posiHo

Celeet am leede maupema Dvedight

Harves/Dvest Daipeod ca lead copa o t s e

REY DIFEER£NCES BE TwEEN TH6 hdele

ho
O nmahix i iples ha C7b_plaumirp pme:
em is e y cellc he Aatter 2 ceel

b_Coupauiez o oploy heir_2eour C

R _ahix ose4
prdoikzeInvestmenk
Hms v s eCE ati'x t
amo bucimed Uil
P o g e - 4
MBA 7143 Koll 6o2o3

Bl mamxie mOavrt is Used In G7E, hueipe

easuye a used

mair is -muth fackr

pozoio maix
RCC nabix pends 2 dezry rake prooth ad marke
Chare: e kak ad low E mahix, hert ae 3 dejrees
businesShejth= Chof arenpe ad we
V BC maox idebpe_prpducks apea pokenk'al by E_
mahix nds ou pregentetomawce ta Ceak_kre achio
B maix akeyino pvdue peofoan ee
nE plauni grdd is e nance 2 proftebiuy omeked.

PRODUCT MIX sals Caeled PRo DUCT ASSoRTMENT

Aefers te Hho Couplee 9afe prodwc ha is offeres

a l ey e eopay
lo _podues Cines R a a_ Copay
Cuytemeru Cale d as PRo DUC7 MIX

)Prvdue ne Repery te feLd alk 9elaked_pyroduchs

maufa kured_ m No pvduekswihin e
pn2cleue he art Called a4 ITEMS and hese
zR be_simila tech used
ployed heeds aauy pee

fo exauple Ae brodues linay of_Z7C aE FMC7

Hoels Paper Boasd g RkappAgrbesines e
 MBA T13
Pape-1SS
Roll 6o203

illerer4 ne kas
) PROpuCT wIDTY Shews
s as Ti'negjda o d u c ) hnix

at chous Ecles to whwek a i n has

avetilrecd k achvhes

IT

FooDS | CaGARETTES LTFES7VLE RETAHLN G| DUCATION

STATIO ni £RY|

------ PRoDDeT DEPTH es to #* eDkprode

hebrrducd Lins caupley below -

LCIARETTES LIESTYLE IEDuCA7tont S1ATIOnERY|

FooDSS
Kitel Clasna
-Gndld fLAKE
Cuu
Pass
BIiyau mdia ki Joh Papevkra#
Concerakyes
Ctaeic
Pg
Aachreaa Color krus

Sunfeast

ONIT

be
O Eveymif- dezu Ose_erpen'euce C a
epimized ennohone
baaap fo esablich
e Conome Ca Kave
R Ducional 9eachons to hot jut 6ibrads
f a p e- 1 6
MBA7/43 R l l - 60203

eNeu p Cnaller Conpaue

oal ewhbna! braudp s ghape hous o

borad percerved

Emahbual brandip he
oc f r m i a a lakonship and aa produes
beh a CondUmeN and þrodueh

ohoN Mapkceles achieve

povok tel
thi Creali Coubeud appeale e COnAUmr't

euohio nal Sale eg hesds_ 4pirabors

Auman
fv love,_pouer
ove ennoiona! ecuiy_and eo grabfcabiou
atfieahon
all_o hich ar cubconseiog aud Can se kped
suhiona tyered makabi
Emoho eato alo Madao'skieraacy of Aled
Classi re d Q brologica Soial need

Moto Arple HIIKDIFfERENT"

S E L E

ACTALITATIo

ESTEEM1 MacBooK- nlellgent elilemachins

iPhone - lUxu em
LEWNG ING

SAFE TY >Ea on Appk ateh

PHYSIOOn1AL Conta wdhoved oes

iPhous
Maclo's ierarchy he ede APrLEh2and
 MBA 7142
Roll 60 203

Modes Csh'onal boaudp

skein Q_qualhed
rsed_ndindol cpeak ou
0mpelert
rnd ex Aifabh Baccham ur DAIRY MILK

-_Take achow
-eakip
PATHOS ppealto Smpah
ean hussii Ou

Sene belo
(3) LAhos geCLat, oe) Keic and eao4
a d i ace _pkal_ Prvoluc

Cau dofrr en

Refert to he which
9 BRDSTRETOMNb erles f
abucgin ed Ca hetek
A r lad n elaled markek sicCenfaly_

e pro ces oip eylablied boand. hame

a u ch bovluck Unrelales
leyerJ Ca

he polerba Js Chetehip depend_Cpon

Pro duel posihDne d
R Core Cas

hi'nds

Succesru_haadshelchip- yamapa motory ede

Manu facut) Yaeka_ Pano csicad jnthurmsubs
fALWRE PoN DSS ooTH PASTE
 MLA 7 4 3

Pape-18 Roll 60203

Adrauajy
Lowey neo þroduc Launc Cushs
Previou boand afako
Brand Awanenes
e s g p escejved nk
Eacier Dishi bu Pion

Bul dicad rantape isAas hehchilp a badfoo ar will

Creale_0iak brad diluhou 9 deseh

BRAND R6TREN CHMENT The stapey adopled uka

Ojeizehon Cimd af edueir LH_Ohe Or m e bocin es
Openahong oih he v/e Cub expeusa Qnd ea ch
Shale poeihou

PMco Ceed o_2ehun back fo he voh-fari

6aric dishinch ve COnpelence.

2regsi ve Cos Celbir and anud decline S

byroph!akots ferf sake Coih doausal

ch Cehain Over Shelehe4 Onee

A Condume au
Kelp beilda brand g7
twih abrand

a Consomers Sma Qnd Can ateg dasa

and iafomalio to es o
baCd
 e l l - 60201
Pap MBA

b Conswmeny 4pees brand Aa Candidy aduid

hod ioned£_ amd Oro ikely to ennain A Yes led
J
th ek_bauoy

c Conaom ers ofles ha

hegahe ead to
eedh ack
pzpduc!P develepmed oud_podue eroluhion Oe
Ca ler to 9esolve a Cuomer inAi Hiond a he
au CenlkipP_

Cugtomoy tak our red

Grivif Loug
eubroce e eople thno
S o ppou fo
ennbra ce you brand: Uce hesr Opinion ideas_
Orol make
Ound feed beck a nicdipfovee
bert Compuy 6rand
Chihahve
via Co-cR EA TIOrS

Onsomers coouA havee ilere in a breded

ond be cacse
CASE

Ca) Branding_2elt ecouihon _Conif a ba

isCom nuphplace Ouwui rP_ a oeisVuhoa bag
r Gu cci shot

eRJeL_ucine ale
Brandi
Help Generai upue bosin eA Sho
Badndy Cau AhCataJe bocin e rolue
vi Re_Coeper eleeyepe
induw
 MBA7/3 Roll-60203

B o a u d i eneraVe
2 hlu Customers

A awd_6xaudd CRn bmf

eOnd pouh
efera{ bociney
koe a_pocikve_ hpretsiou He Co upe
Copay
Omnspxt Cugtonmert
mous4
Relps w adyarhsif and
Quarened

(d)reates trust_wihin maskoPplaceAprofesio af oppearo

aud we Stralefized_Jacuip_oillAelp HeCoupa
help tk Coupar
buld u t wik ConSUmdd,_poteukal clies ad
CAud tonend

eployep_pde 9 cahslachou CwoKiH

KADum Cau
weeN kuown rand hat s oepuable_ C d
Kolp Ctorper ployerr epioje elahony

KOHIAooR shiea

perhopAe Anost amou hancons

Ceraindy in mda
eifeeole
makes anod
Shop moifst_ oher
/eelle
fe
an nope fhas Ais parhu lar eleyy
a DIAMORsDS nan
hop Cpeeia24
pmdtd is eaily_Capfuye