images, crafting emails, setting up marketing automation)

• What social channels will you use to promote the

campaign?
• How frequently will you promote the campaign via those
channels?
• What are the target keywords associated with the
campaign?

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The best part about doing this in Google Docs is that you can
easily share the planning document with your coworkers and
collaborators. And they can either edit the document directly or
leave comments to the side. You can control whether someone is
able to view, comment, or edit a document via the share settings,
and you can also set an expiration time for how long collaborators
have access to the document.
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HELPfU� TIPS FOR DP'EDfrlNG PROCUCTIOt,I;

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FOLLO'W UP

Through maintaining this "living" document, you can have

ongoing virtual meetings throughout the creation, promotion, and
measurement phases of your campaign.
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