2.1.

Functions & Problems of Advertising

Cù ng IELTS TUTOR xét cá c chứ c năng và vấ n đề củ a Advertising
 Functions:
 Bridge the gap between consumers and manufacturers
 Evoke impulse buying
 Boost sales
 Promote economic development
 Problems
 Add to the cost of the products 
 Claim product’s advantages only —> unjust
 Unwelcome information 
2.2. Các từ vựng về advertising khác
IELTS TUTOR lưu ý:
 Business will thrive 
 Thrive là nộ i độ ng từ , nhớ đọ c kĩ hướ ng dẫ n củ a IELTS TUTOR về nộ i
độ ng từ , ngoạ i độ ng từ  
 Contribute towards a variety of governmental systems
 A multibillion dollar industry
 Have a negative impact on individuals and society as a whole
 Make impulsive purchases
 Regulation (kiểm soá t) of the content of advertisements and the regulation of
the space where advertisements occur 
 A detriment to people’s health conditions
 Numerous health-related problems
 Nhớ tham khả o kĩ hướ ng dẫ n củ a IELTS TUTOR về từ ghép nhé  
 To approach prospective customers
 Details about newly launch products
 To be bombarded with all kinds of advertisements
 Information overload
 Stimulate people to purchase products that are being advertised 
 Commercial 
 Public service advertising 
 Advertiser
 Promotion
 Marketing tool
 Target audience
 Shopaholic 
 Induce 
 Stimulate 
 Purchase decision
 Target audience 
 Get attention 
 Catchy tune
 Viral Marketing 
 Outdoor Marketing 
 QR code scanning
 Commercial 
 Eye-catcher
 Advertisement
 To advertise
 Catchphrase
 Attention-grabbing
 Stick in your head
 Victim
 Coverage
 Cynical
 Pessimistic
 Addiction
 Overdo
 Hook
 Be flooded with = be filled with 
 Be out of control
 Stem from = result from 
 The relationship between…and
 Have a responsibility to do sth 
 Address the problem = Solve the problem 
 A 24-hour, non-stop international news cycle sometimes gives the impression
that things are getting worse 
 The more violence and depressing scenes we see and read about, the more
cynical and pessimistic we are likely to become 
 Realizing that we, as viewers, have a choice to decide what we watch and how it
affects us is crucial if we wish to address the root problem 
 The high sales or popular consumer goods reflect the power of advertising but
not the real need of the society where such products are sold
 Watching TV and playing computer games are two of the most important
children’s leisure activities 
 Watching TV brings more harm than good 
 Too much time spent on these surely has negative impacts on kids and parents
have to sort out the appropriate programs for children and curb these activities 
 It is obvious that with the rapid development of science and technology, TV
shows and video games are designed so vivid and attractive that it is much easier not only
for kids but even for adults to get addicted to them 
 When children spend more time sitting in front of a screen, they are isolated
from the real world
 They do not have enough time to socialize, to engage in outdoor activities which
are crucial for their physical growth 
 Their eyesight will be weakened by staring at the screen for too long 
 Questionable contents on TV or computer games will result in unexpected
implications on children’s later life 
 Play computer shooting games 
 While we are calling for world peace, our kids are, through this game, learning
how to use dangerous weapons skillfully, and get used to pulling the trigger without
hesitation
 No wonder it has been reported that recently one killer of school shooting in the
US used to play computer shooting games in his childhood
 This is not to say that parents should always keep their kids away from the
screen
 Of course, there are many educational and inspirational TV shows and computer
games, which enable kids to have fun in learning process and facilitate their intellectual
development 
 Children have no idea of what kinds of shows and games are appropriate, so
adults must make a choice for them 
 Spending too much time on watching TV and playing video or computer games
is definitely harmful to children 
 Parents should and must take time, regardless of how busy their schedule is, to
guide and supervise these important activities >> Tham khả o cá ch dù ng regardless trong
tiếng anh trong bà i hướ ng dẫ n về giớ i từ  cù ng IELTS TUTOR 
 There are more images of disasters and violence in the media
 It seems to be an increasingly widespread concern that 
 The media coverage is filled with images of disasters and violence
 Advanced communication technologies 
 Media companies 
 In the past, people got to know what happened lately only by listening to the
radio and reading newspapers. This is no longer the case 
 Due to advanced communication technologies, individuals nowadays are
surrounded by all kinds of media every moment
 IELTS TUTOR có hướ ng dẫ n cá ch paraphrase từ because trong IELTS nhớ
họ c kĩ 
 People are being kept informed about what is happening worldwide almost
simultaneously by thousands of website
 Bad news now has hi-tech wings and is being heard more often than ever
before 
 The ultimate goal of media companies now is to seek maximum profits 
 Bad news can draw much public attention for whatever reasons, media
companies of course make the most of it to boost sales and attract more advertisements 
 24-hour, non-stop news reports of airplane crashes..
 Let the media provide more balanced coverage to the public 
 Governments’ intervention and guidance can make a difference 
 Media networks should not only function as a business, but take a larger social
responsibility 
 citizens should learn to love optimistically and actively
 After all, it is we, the viewers, who decide what we like to watch and read and
more importantly, pay attention to 

 Sport sponsorship = sports endorsement = sport advertising : tà i trợ  quả ng

cá o cho thể thao
 gained significant prominence : ngà y cà ng trở nên phổ biến
 instrument : something that is used by somebody in order to
achieve something: cô ng cụ để đạ t đượ c gì đó
 the sponsors = sponsoring companies : nhà tà i trợ
 potential negative outcomes : có ả nh hưở ng tiêu cự c
 increased awareness of the company brand name: tă ng nhậ n thứ c về nhã n
hà ng
 gain publicity and recognition : đượ c cô ng chú ng biết đến và nhậ n ra nhã n
hà ng
 their association with : việc họ liên kết vớ i gì
 get involved in the community : tham gia tích cự c và o cộ ng đồ ng
 develop a preference for : có niềm yêu thích vớ i
 intention to purchase : có ý định mua sả n phẩ m
 the sheer number of social activities : khố i lượ ng lớ n cá c hoạ t độ ng xã hộ i
 its sponsorship of the Olympic games : khi tà i trợ cho Olympic
 a risky financial investment : mộ t cuộ c đầ u tư tà i chính rủ i ro cao
 elaborate something: phá t triển kế hoạ ch
 increased sales : tă ng đượ c doanh thu bá n hà ng
 guarantee : bả o đả m
 the endorsed athlete falls ill: nếu vậ n độ ng viên đượ c tà i trợ bị ố m
 had originally expected : như họ mong đợ i từ trướ c
 harm the reputation of companies : là m ả nh hưở ng đến danh tiếng củ a cô ng
ty
 drug abuse : sử dụ ng chấ t kích thích
 become associated with that scandal : sẽ bị gắ n vớ i scandal đó
 face consumer boycotts : đố i mặ t vớ i việc bị khá ch hà ng tẩ y chay sả n phẩ m
BÀI MẪU: 
Sport sponsorship has gained significant prominence in recent years and has been
recognized as one of the effective instruments for promoting companies and brands.
While some believe that this could be beneficial for the sponsors, I agree with those who
believe that there are potential negative outcomes from sports endorsement.
Looking firstly at the positives, the most significant of which is increased awareness of the
company brand name. This is because sponsoring companies can gain publicity and
recognition through their association with the event and the organization. Furthermore,
sponsoring sports is an effective way for companies to get involved in the community. For
example, consumers would develop a preference for Coca-Cola’s products, and intention
to purchase because of the sheer number of social activities done by the company
during its sponsorship of the Olympic games.
However, sports advertising does present some disadvantages, the most obvious of
which can be a risky financial investment. To elaborate, profit, improved brand
image or increased sales cannot be guaranteed for the sponsor. For example, if the
endorsed athlete falls ill, gets injured, does not perform well, there is a possibility that the
sponsor will not receive the profit that they had originally expected. Another downside is
that sport endorsement could harm the reputation of companies. If the athlete or athletes
endorsing a brand become involved in the scandal, drug abuse or violence, that brand
could become associated with that scandal, and face consumer boycotts.
In conclusion, despite the benefits of brand awareness and involvement in the community
that sport endorsement can offer, the drawbacks of risky investment and the potential
damage to the company’s reputation should be considered.