SYNOPSIS

Aim/ Objective :Revealing the journey of tesla motors in electric Vehicle.

Methodology : This work is based on collected and gathered information from

different research papers, various websites and magazines .

Description :

 Chapter one: Introduction

The tesla motors have created electric vehicle and how they have overcome the problem the
messy maintance , service requirments ,energy efficency regarding the electric vehicle and
most important price.how people can trust the electric vehicle and buy them.and last the
success story which many might know.

 Chapter Two :Product and services

Tesla motors manufactures and sells not only electric cars but also the elctric vehicle
powertrain components such as lithium Ion battery packs means other car companies also
buy their manufacturing units.

 Chapter Three: Tesla motors financial performance-

Tesla which started in 2003 and in just 17 years became the top company in automobile
industry in terms of market capitalisation. Tesla even came ahead of companies like Toyota,
Ford and general motors with great marketing strategies and best business model. The
company nearly went into bankruptcy in 2008 when Elon Musk took everything in his hand
and started running out as a CEO, Designer, Organizer and then finally started growing
exponentially.

 Chapter four : Customer groups and competitors

Tesla cat is considered to be expensive for average consumers means the majority is between
45-64 years old and 77.3% have an income over $100000/-.Now-a-days tesla is fighting off
competition from legacy manufactures such as Ford,Volkswagen,BMW,etc.

 Chapter five: Safety

Tesla vehicles are engineered to be safest in the world. Each vehicle has combines powerful
onboard technology with all electric design to help protect every driver, passenger and also
pedestrain on the road for every Tesla powered by Tesla’s Autopilot technology, active
safety features can help reduce impact and severity or prevents accidents from happening
altogether.
 Chapter six : Success story
Tesla's exponential growth began when Elon Musk invested the most in Tesla in 2008.He
became the CEO, Director and Designer of Tesla and as soon as he got this post, he made
some changes in the Tesla company such as Fired 25% of the employees and took such
workers in the company who focus on development and are flexible.Due to which Tesla is
considered to be the world's top company in the automobile industry.

Conclusion:
The Tesla has proven that electric vehicles can be desirable, combining outstanding
performance and high tech interioir with usable driving range .Today ,tesla builds not only all
electric vehicles but also infinitely scalable clean energy generation and storage products for
saving our planet.