GLOBAL BRANDED

GLOBAL NON
BRANDED

LOCAL BRANDED

LOCAL NON
BRANDED

BALANCED
CONSUMER

3 MBIO-5

ANGELES, Abigail Y. FIRST BASKET EQUIVALENT POINTS

BEFORE ECQ

JOLLIBEE 10

STARBUCKS 10

TIM HORTONS ICED

COFFEE 10

EGG SANDWICH AT
MAIN BLDG. CAFETERIA 5

RAMEN KURODA 10

BLACK SCOOP'S PESTO PAS 10

COCO MILKTEA 10

PHONE CASE 5

STABILO HIGHLIGHTER 10
 APPLE AIRPODS 10

TOTAL GLOBAL BRANDED 60

GLOBAL NON BRANDED 0

LOCAL BRANDED 20

LOCAL NON BRANDED 10

BALANCED CONSUMER
LEGEND
COLORS HIGHEST
LOWEST

HOW THE PANDEMIC AFFECTED YOUR CONSUMPTION BEFORE MARCH 15, 2020 AND DURING ECQ?

HOW? WHY? Before the pandemic happened, my friends and I used to hangout a
UST campus is filled with restaurants that’s why it is quite evident ho
as Global Branded. In contrast with my consumption during the pan
continue to buy products under the category of Global Branded. Sin
accessible, our family preferred to order online when we don’t have
Moreover, I noticed that my consumption of Local Non branded prod
Furthermore, I realized that most of my consumption before revolve
which can be helpful for my online classes. Buying goods such as Kpo
somehow became my coping mechanism in the middle of the pande
EQUIVALENT POINTS

10

10

DURING ECG/
BEFORE ECQ GCQ
EQUIVALENT
HIGHEST POINTS SECOND BASKET POINTS
CATEGORY DURING ECQ

LOCAL BRANDED SUBWAY SANDWICH 10 GLOBAL BRANDED

TIM HORTONS ICED

GLOBAL BRANDED COFFEE 10 GLOBAL BRANDED

GLOBAL BRANDED YI FANG FRUIT TEA 10 GLOBAL BRANDED

LOCAL NON BRANDED SUSHI NORI 10 GLOBAL BRANDED

GLOBAL BRANDED KIMCHI 10 GLOBAL BRANDED

LOCAL NON
LOCAL BRANDED EGGS 5 BRANDED

GLOBAL BRANDED KPOP ALBUMS 10 GLOBAL BRANDED

LOCAL NON
LOCAL NON BRANDED PHONE KEYCHAIN 5 BRANDED

MOFII MECHANICAL
GLOBAL BRANDED KEYBOARD 10 GLOBAL BRANDED
 LOCAL NON
GLOBAL BRANDED STUDY TABLE 5 BRANDED

70

15

RE MARCH 15, 2020 AND DURING ECQ?

d, my friends and I used to hangout and eat whenever we have a free time. The
urants that’s why it is quite evident how I bought a lot of food which is categorized
with my consumption during the pandemic, living in Metro Manila made me
er the category of Global Branded. Since delivery apps like Grab and Lalamove is
d to order online when we don’t have the time to prepare our own food.
onsumption of Local Non branded products became higher than before.
ost of my consumption before revolves around food but now, I also buy products
nline classes. Buying goods such as Kpop albums, keychains, and keyboard
mechanism in the middle of the pandemic.