To achieve compatibility with international voluntary
standards on environmental management systems. and to build mutual trust with consumers, governmental authorities and business partners we ensure continuous improvement of Jack sandwiches environmental performance.and also we look for the Conservation of natural resources and minimization of waste. We had targeted the mass market of India and other countries with no premium offerings and worked on providing the best quality products at affordable prices. So we formulates its pricing policy on the low-cost price strategy which has attracted a lot of customers in the past and it continues to do so. Our mission is to continually raise the bar of the customer experience by using through internet and technology. our main objective is to retain its faithful customers while also building new relationships with future customers. we hope that by keeping customers happy, they will continue to use our products for all their daily needs. While the objectives are a key piece of the marketing plan. In order for our goals to be realistic, we have to understand several other elements of our brand first. Therefore, before defining the objectives of our marketing plan, we should: Determine our brand’s mission. For a company to succeed, everyone should be working towards a greater goal. Therefore, the marketing plan must line up with the company’s mission statement. Conduct a situation analysis of the company, including both internal and external factors. External factors include our general industry climate and the market. The internal factors refer to our own company, including our resources and staff. This is also a good time to conduct a SWOT analysis. Analyse our competition. What are the main brands that compete with and how are they perceived in the market? What is their budget and the volume of business they handle, the price of their products or services, their sales process, customer acquisition, etc. Reach the right audience. we had a deep understanding of how consumers engage with our products and brands as they discover, research, and purchase online, so we can help to reach the audiences that's most relevant to our business. ·Uncover insights. We provide performance reporting before and after campaigns to help to understand what’s driving results; use these insights to help create additional value for our business. Pulled pork or like a pulled meat muscle alternative meat market with their jack fruit based pulled pork substitute it was very much a vegan skeptic, behind the meat substitute made entirely from jack fruit, oil and salt which it calls “whole plan” meat this is unlike other products that may contain processed ingredients and preservatives .amid growing demand for meat alternatives the business produces sustainable minimally processed meat substitutes designed specifically for Asian cuisines we saw a huge need to identify products that had more local applications pork is the number one meat that’s consumed in this region and that’s where we didn’t see a lot of products really addressing a need half of the world’s pork is produced and consumed in Asia with most of that demand coming from China set to work finding an environmentally friendly alternative a pork substitute made of jack fruit That is due in part to the complexity of processing and cooking it meat like product that’s simple for chefs and consumers to create something that chefs can take and create amazing dishes with Comes as demand for more ethical and sustainable food grows across Asia and beyond Even before the pandemic the alternative meat market was estimated to hit $140 Billion. Demand for meat substitutes is increasing in Asia as awareness of food safety and nutrition grows Demand for Plant based meat is sky rocketing. we are focusing on very convenience focused very iconic ready to cook products starting with frozen dim sum so frozen dump Lings, frozen bao