Professional Documents
Culture Documents
1
Department of Psychosocial Science, Abstract
University of Bergen, Bergen, Norway, Purpose To estimate and investigate the global lifetime prevalence and correlates of skin
2
Dermatology Department, University of
bleaching.
KwaZulu-Natal, Durban, South Africa,
3
Department of Medicine and Therapeutics,
Methods A meta-analysis and meta-regression analysis was performed based on a
University of Ghana School of Medicine systematic and comprehensive literature search conducted in Google Scholar, ISI Web of
and Dentistry, Accra, Ghana, 4Department Science, ProQuest, PsycNET, PubMed, and other relevant websites and reference lists. A
of Medicine, Korle-Bu Teaching Hospital, total of 68 studies (67,665 participants) providing original data on the lifetime prevalence of
Accra, Ghana, 5Department of
skin bleaching were included. Publication bias was corrected using the trim and fill procedure.
Dermatology, Ho ^pital Henri Mondor, Cre
teil,
Results The pooled (imputed) lifetime prevalence of skin bleaching was 27.7% (95% CI:
France, and 6Departments of Dermatology
and Histopathology, Hillingdon Hospitals 19.6–37.5, I2 = 99.6, P < 0.01). The highest significant prevalences were associated with:
NHS Foundation Trust, Uxbridge, UK males (28.0%), topical corticosteroid use (51.8%), Africa (27.1%), persons aged ≤30 years
(55.9%), individuals with only primary school education (31.6%), urban or semiurban
Correspondence
residents (74.9%), patients (21.3%), data from 2010–2017 (26.8%), dermatological
Dominic Sagoe, PhD
Department of Psychosocial Science
evaluation and testing-based assessment (24.9%), random sampling methods (29.2%),
University of Bergen and moderate quality studies (32.3%). The proportion of females in study samples was
Christiesgate 12, significantly related to skin bleaching prevalence.
5015 Bergen Conclusion Despite some limitations, our results indicate that the practice of skin
Norway
bleaching is a serious global public health issue that should be addressed through
E-mail: dominic.sagoe@uib.no
appropriate public health interventions.
Funding: None.
24
International Journal of Dermatology 2019, 58, 24–44 ª 2018 The International Society of Dermatology
Sagoe et al. Global skin bleaching epidemiology Review 25
Identification
Records identified through Additional records identified
database search through other sources
(n = 339) (n = 68)
eligibility
(n = 98) Excluded records (n = 30):
No original lifetime prevalence
data (n = 26)
Duplicates (n = 4)
Included studies
Included
(n = 68)
Figure 1 Flow diagram of systematic literature search on the lifetime prevalence of skin bleaching
paucity of systematic evidence on the correlates of skin bleach- a high number of superfluous hits using the above key words,
ing prevalence. As a result of the above gaps in the literature, they were merged for the searches in Google Scholar and Pro-
we conducted a meta-analysis and meta-regression analysis Quest: “preval* skin bleach* depigment* lighten* toning”.
on the global lifetime prevalence of skin bleaching. The main A total of 339 hits were identified from the database search.
research questions guiding the present systematic review were Also, a total of 68 additional records were identified through
as follows: what is the (a) global lifetime prevalence of skin searches of related material such as reference lists of literature
bleaching? (b) global lifetime prevalence of skin bleaching in on skin bleaching and relevant websites. After removing dupli-
females and males? (c) most popular skin bleaching agent? (d) cates, 351 records were available for screening. Of this pool of
global lifetime prevalence of skin bleaching in terms of world 351 records, 253 were removed after screening their titles and
regions, age groups, educational experience, relationship/mari- abstracts. Thus, 98 records were accessed for further evalua-
tal status, employment status, area of residence, assessment tion. After screening the 98 records for eligibility, 68 were
method, and sampling method?; and (e) are various study included in the analysis. The key inclusion criteria were that the
characteristics related to the lifetime prevalence of skin study/literature: (a) was population or hospital/patient-based,
bleaching? and (b) presented original data on the lifetime prevalence of
skin bleaching. No restrictions were made in terms of publica-
tion language and type (i.e., peer-reviewed or not). The litera-
Methods
ture search was conducted from February 23, 2017, to April 28,
Search strategy and inclusion criteria 2017.
We conducted a systematic and comprehensive literature We conducted the literature search and selection in line with
search in Google Scholar, ISI Web of Science, ProQuest, Psy- the Preferred Reporting Items for Systematic Reviews and
cNET, and PubMed. The following keywords were used for the Meta-Analyses (PRISMA) procedure,16 and the guidelines of
searches in ISI Web of Science, PsycNET, and PubMed: “pre- the Meta-analysis of Observational Studies in Epidemiology
val* skin bleach*”, “preval* skin depigment*”, “preval* skin (MOOSE)17 group. Figure 1 presents the literature search and
lighten*”, and “preval* skin toning”. Owing to the generation of selection process.
ª 2018 The International Society of Dermatology International Journal of Dermatology 2019, 58, 24–44
26 Review Global skin bleaching epidemiology Sagoe et al.
International Journal of Dermatology 2019, 58, 24–44 ª 2018 The International Society of Dermatology
Table 1 Characteristics of studies on the prevalence of skin bleaching
1st author, y Data period Country Sample type site/setting Assessment Sampling N N (M) N (F) range (y) Age Mn SD
Africa
Adebajo 2002 [1] 1998 Nigeria Traders Market IQ R 450 130 320 18–65 30.8 8.18
Akakpo 2015 [22] 2009–2013 Togo Patients Hospital Q NR 150 150 32.1 9.9
Alebiosu 2002 [83] Nigeria Community Hospital Q NR 415 192 223 15–54 34.2 9.7
Amankwa 2016 [84] Ghana Community Community Q NR 100 100 >18 (95)
Atadokpe de
2015 [85] Benin High school High school Q + DE R 429 – – 18–27U 18U
students
Augou 2008 [24] 2006–2008 Cote d’Ivoire Patients Hospital I + DE NR 115 4 111 20–35
Bantayehu 2015 [69] 2015 Ethiopia Patients Hospital Q + DE NR 927 176 751 18–65U 29.9U 8.56U
Barr 1972 [48] Kenya Patients Hospital I + DE + UA NR 60 16 44 15–56
Rajaa 2016 [39] 1992–2008 Morocco Patients Health center IQ + DE NR 95 34 59 1–70 20 1.4
Raynaud 2001 [54] 1999 Senegal Patients Hospital IQ + DE R 147 147 15–60 37.5
Table 1 Continued
Ambika 2014 [23] 2010–2011 India Patients Hospital I + DE NR 200 58 142 16–60 (88)
Askari 2013 [102] Pakistan Community Community Q NR 61 61 20–40 (78.7%)
Africa
Adebajo 77.3L 73.8L 78.8L Hydroquinone 18–29 (78.5); Illiterate (57.1); Married (76.1); Employed
2002 [1] (64.4); TC 30–39 (78.8); primary (75.7); single (78.8); (100)
(49.1); 40–65 (70.5) secondary (82.4); other (75)
mercurials > secondary
(47.1); local (75.6)
soaps/creams
(26.4)
Akakpo 100L 100L Employed
2015 [22] (68.7); other
(31.3)
Alebiosu 91.2 33.7L
2002 [83]
hydroquinone
and
dermocorticoids
(30.8)
(35.4); both
(8.3)
Kouotou 43.6L – 43.6L Hydroquinone x: 2.7 Married (46.2);
L L
Mahe 62.8 ; 62.8 ; 81P;
2003 [92] 52.7C 52.7C 87LAC
Mahe 72.7L; 72.7L; Hydroquinone 100
2007 [93] 68.7C 68.7C (94.1); TC (50);
caustics (2.9);
unknown (11.8)
Malangu 18.3 35.6L 21.1L 38.5L TC (100) <20 (20); 20–40 Primary (20); Married (46.3); Employed
2006 [94] (40); 41–60 high school other (53.7) (47.5); other
(37.5); >60 (2.5) (51.3); tertiary (52.5)
(28.7)
Ndiaye 25.2L
2017 [50]
Nnoruka 58.7L 24.3L 75.7L TC (57.2); 61.3 18–28 (23.9); 29– Employed Yes.
(11.1); other
(19.1)
Asia
L L L
Kumar 100 100 100 TC (100) 0–35 (52.6); 35– Rural (10.5); Employed
2015 [35] 50 (37.9); >50 semiurban (54.7); other
(9.5) (71.6); urban (45.3)
(17.9)
Lu 2009 [36] 100L 100L 100L TC (100) 91.7 [2
(21.8);
≥3 (69.9)]
L L
Mahar 11.8L 100U 100U TC (100) 0–9 (2); 10–19 Illiterate (20); Employed
2016 [104] (28); 20–29 primary (24); (24);
(38); 30–39 high school other (76)
(16.4); 40–49 (41.6); tertiary
(11.2); >50 (4.4) (14.4)
Nagesh 61.2L 58.9L 62.5L TC (100)
Table 1 Continued
Preva- Preva- Preva- Age
Response lence lence lence Agent PolyP groups,
Global skin bleaching epidemiology
1st author, y rate (%) (T, %) (M, %) (F, %) (%) (%) y (%) Education Residence Relationship Employment PrL(%)
BA, blood analysis; C, current prevalence; DE, dermatological evaluation; F, female; HA, hair analysis; I, interview; IQ, interview with questionnaire; LAC, lactation; L, lifetime prevalence;
M, male; m, month; Mn, mean; y, year; NR, non-random; OTC, over-the-counter; P, pregnancy; PolyP, polypharmacy; PrL, pregnancy/lactation; Q, questionnaire; R, random; SD, standard
deviation; T, total; TC, topical corticosteroids; U, users; UA, urine analysis; xd, times daily; y, year.
1. Sample 4. Non-
Sagoe et al.
Africa
Adebajo 2002 [1] 1 0 1 1 0 0 1 0 0 4 Moderate
Akakpo 2015 [22] 1 1 1 1 0 0 1 0 0 5 Moderate
Alebiosu 2002 [83] 1 1 1 0 0 0 1 0 0 4 Moderate
Amankwa 2016 [84] 1 1 1 0 0 0 1 0 0 4 Moderate
Atadokpe de
2015 [85] 1 0 0 1 0 0 0 0 0 2 Low
Augou 2008 [24] 1 1 1 1 0 0 0 0 0 4 Moderate
Bantayehu 2015 [69] 1 0 1 1 0 0 0 0 0 3 Low
Barr 1972 [48] 1 1 1 1 0 0 0 0 0 4 Moderate
1. Sample 4. Non-
Review
indicated in the studies as males (some studies did not present Assessment method
the sex distribution of participants). Studies using dermatological evaluation and testing in addition
Data from only the abstracts of two studies24,51 were used as to other methods (e.g., interviews, questionnaires, or both)
neither full texts nor author contacts were available for consulta- reported a prevalence of 24.9% whereas studies that used only
tion. Sixty articles (89.2%) were published in English with eight interviews had a prevalence of 22.6%. The difference between
(10.8%) published in French.24,29,30,34,50,52–54 Table 1 presents the two assessment methods was not significant (Qbet = 0.1,
further characteristics of included studies. A total of 23 (33.8%) P = 0.822).
studies (lifetime prevalences 100%) were not included in esti-
mating the population prevalences (overall, sex-specific, world Sampling method
region, sample type, data/study period, assessment method, Studies based on random sampling methods had a prevalence
sampling method, and study quality/risk of bias) and the meta- of 29.2% whereas studies based on nonrandom sampling
regression analysis.22–44 reported a prevalence of 27.0% (Qbet = 1.8, P = 0.176).
ª 2018 The International Society of Dermatology International Journal of Dermatology 2019, 58, 24–44
38 Review Global skin bleaching epidemiology Sagoe et al.
Table 3 Prevalence estimates, confidence intervals, and heterogeneity statistics, and subgroup comparisons of the crude and
adjusted lifetime prevalence estimates of skin bleaching
N p% 95% CI Q I2 nI p% 95% CI Q
Population prevalences
Overall 45 31.0** 22.1–41.6 12370.4 99.6 3 27.7** 19.6–37.5 12774.0
Sex
Femalea 33 51.4ns 44.2–58.5 1511.7 97.9 6 43.8ns 36.6–51.3 2059.7
Malea 15 28.0** 16.7–43.0 386.4 96.4 2 35.2** 22.1–51.0 410.1
Region
Africa 32 35.0** 26.3–44.8 3771.2 99.2 6 27.1** 19.5–36.3 5868.6
Asia 7 21.3* 8.5–44.2 1934.3 99.7 0
Middle East 4 23.7ns 2.9–76.5 2918.3 99.9 0
Sample type
Patients 21 21.3*** 12.5–33.9 6394.4 99.7 0
Community 19 43.2ns 33.8–53.2 1022.5 98.2 3 35.6ns 26.0–46.5 1643.5
High school students/adolescents 2 46.0ns 28.6–64.4 43.8 97.7 –
Tertiary/university students 3 28.0ns 10.0–57.8 110.3 98.2 0
Pregnant women 4 54.9ns 19.9–85.6 239.3 98.7 1 44.5ns 14.3–79.3 407.8
Data/study period
1970–1979 2 21.8ns 1.8–81.2 111.6 99.1 –
1980–1989 2 15.8ns 1.1–76.7 121.5 99.2 –
1990–1999 5 30.3ns 7.4–70.4 1016.3 99.6 0
2000–2009 12 36.0ns 14.6–64.9 5372.4 99.8 2 29.8ns 13.0–54.5 5461.6
2010–2017 24 31.1** 21.2–43.1 4420.8 99.5 2 26.8** 18.0–38.0 4952.0
Assessment method
DET other 26 24.9*** 15.3–37.8 8920.1 99.7 0
Interview only 3 22.6** 10.5–42.1 43.2 95.4 0
Questionnaire only 13 46.1ns 33.5–59.3 815.2 98.5 0
Interview and questionnaire 3 36.2ns 10.4–73.4 219.4 99.1 0
Sampling method
Random 18 37.9* 28.9–47.8 1254.4 98.6 4 29.2* 20.1–40.5 2771.8
Nonrandom 27 27.0** 16.9–40.2 7811.9 99.7 0
Study quality/risk of biasc
High quality/Low risk 22 29.7** 19.5–42.5 4773.0 99.6 0
Moderate quality/risk 23 32.3* 19.5–48.4 5591.1 99.6 0
Bleacher-specific prevalences
Agent
Topical corticosteroidsab 32 73.5*** 63.7–81.4 997.1 96.9 9 51.8*** 40.7–62.7 1157.8
Mercurialsa 15 34.4* 23.3–47.7 497.3 97.2 0
Other agentsb 13 25.1** 15.0–38.9 672.4 98.2 2 32.7** 20.4–47.9 780.4
Hydroquinone 18 53.2ns 40.6–65.5 855.2 98.0 2 47.5ns 35.5–59.8 909.8
Polypharmacy 16 54.0ns 40.9–66.6 677.0 97.8 0
Age groups
≤30 yearsa 21 64.4* 53.6–73.9 1320.8 98.5 5 55.9* 45.6–65.7 1445.8
31–49 yearsa 13 25.9*** 21.5–30.8 104.9 88.6 0
≥50 yearsa 9 6.1*** 2.9–12.2 173.2 95.3 0
Educational level
Illiterate 10 19.6*** 13.8–26.9 143.5 93.7 1 17.8*** 12.0–25.5 217.1
Primary school only 11 31.6*** 24.6–39.6 83.1 88.0 0
High school 14 46.6ns 40.7–52.7 124.9 89.6 3 42.1ns 35.3–49.3 328.4
Tertiary 18 22.8*** 22.8–14.1 776.6 97.8 0
Ever married
Yes 15 50.4ns 42.5–58.3 343.8 95.9 0
No 15 56.7ns 47.5–65.5 451.7 96.9 0
Employed
Yes 21 57.4ns 47.4–66.8 600.1 96.7 0
No 21 51.8ns 43.0–60.4 548.6 96.4 0
International Journal of Dermatology 2019, 58, 24–44 ª 2018 The International Society of Dermatology
Sagoe et al. Global skin bleaching epidemiology Review 39
Table 3 Continued
N p% 95% CI Q I2 nI p% 95% CI Q
Residence
Urban/semiurbana 12 79.6** 63.4–89.8 450.6 97.6 1 74.9** 57.3–86.9 462.1
Rurala 6 25.6* 11.9–46.7 147.8 96.6 1 20.5* 8.2–42.7 275.3
Prevalences of subcategories sharing the same figure (a or b) are different (P < 0.004).
N, number of studies; p%, prevalence (%); 95% CI, (95% confidence interval). Q, heterogeneity statistic; I2, heterogeneity index; nI, number
of imputed studies; DET, dermatological evaluation and test.
c
Range (0–9): high quality/low risk (0–3), moderate quality/risk (4–6), poor quality/high risk (7–9).
***P < 0.001; **P < 0.01; *P < 0.05; nsnot significant.
Employment status market analysis, suggesting these regions to be the largest and
The prevalences for employment status were not significant fastest growing skin bleaching markets.55 This result may also
(employed: 57.4% [P = 0.147], unemployed: 51.8% be a reflection of engrained cultural perceptions about skin color
[P = 0.692]). and the increasing use of light-skinned models for cosmetic
products targeting black consumers.57–59 Although prevalence
Residential area for the Middle East did not reach statistical significance and
Persons resident in urban or semiurban areas (74.9%) were there was a paucity of data from Europe, North America, South
associated with a significantly higher prevalence compared America, and Oceania, the broad range of countries presenting
(Qbet = 14.8, P < 0.001) to persons living in rural areas empirical evidence of skin bleaching prevalence suggests that
(20.5%). the practice of skin bleaching is a global phenomenon.5,6,9,56
As previously noted, prolonged skin bleaching and the use of
Correlates of skin bleaching prevalence toxic and highly potent agents has been associated with various
Results of the meta-regression analysis are presented in adverse consequences.4,5,8,12 In line with the above, the high
Table 4. The proportion of female participants was significantly prevalence estimate for patients (21.3%) is reasonable. On the
associated with skin bleaching prevalence. Specifically, studies other hand, this cohort may be more likely to suffer from preex-
that did not report the proportion of female participants were isting dermatoses for which skin bleaching agents may be
associated with a lower overall prevalence compared to studies required. In fact, individuals may first seek skin bleaching
with female participants ranging from 51 to 75%, or more than agents primarily to treat preexisting dermatoses, such as postin-
75%. Altogether, the predictor variables explained 57.0% of the flammatory hyperpigmentation in the setting of acne, eczema,
variance in the overall prevalence estimate. and papular urticarial and other inflammatory dermatoses. The
misuse of these skin bleaching agents to lighten constitutive
skin color may be a secondary phenomenon in some patients.
Discussion
Indeed, about 70% of the cohort in one study had underlying
We conducted, to our knowledge, the first ever meta-analysis skin pigmentation disorder.60 In addition, despite the increasing
and meta-regression analysis of the global lifetime prevalence illegalization and regulation as well as public health campaigns
of skin bleaching. The overall lifetime prevalence obtained after against skin bleaching and its agents in many jurisdictions par-
imputation (27.7%) provides empirical indication of a high global ticularly in recent times,10,12,15 recent prevalence (2010–2017)
prevalence of skin bleaching practice, in line with suggestions of 26.8% is high and should be of concern.
from previous reviews4–6,14 as well as estimates from fiscal and Although self-reports have the advantage of generating data
trend analysis of the skin bleaching market.55 Even though from large populations using ethical and relatively cheap meth-
males reported a high lifetime prevalence (35.2%), the sex dif- ods, studies relying on self-reports have limitations such as
ference in terms of lifetime prevalence did not reach statistical false positive and false negative responses particularly when
significance, suggesting that skin bleaching is a unisex practice. self-reports are not authenticated, using objective measures.
Additionally, the association of only the proportion of females in Due to the stigmatization of skin bleaching in some countries,
study samples with skin bleaching prevalence in the meta- skin bleaching agents are marketed using various nomenclature
regression analysis is consistent with the truism in the field.4,5,56 such as “skin-evening creams, skin lighteners, skin-brighteners,
The prevalence of skin bleaching varied considerably across skin-whiteners, skin-toners, fading creams, or fairness creams”
the globe, with Africa and Asia being the continents character- (p. 148).58 Hence, some practitioners do not admit engaging in
ized by the highest practice in line with evidence from global skin bleaching and use some of the above euphemistic
ª 2018 The International Society of Dermatology International Journal of Dermatology 2019, 58, 24–44
40 Review Global skin bleaching epidemiology Sagoe et al.
Region
Africaa
Asia 0.63 0.62 (1.84 to 0.59) 1.01ns
Europe 0.04 1.38 (2.75 to 2.66) 0.03ns
Middle East 0.94 0.69 (2.30 to 0.42) 1.35ns
North America 2.08 1.62 (5.26 to 1.11) 1.28ns
Sample type
Patientsa
Community 0.05 0.59 (1.11 to 1.20) 0.08ns
High school students/adolescents 0.70 1.37 (1.98 to 3.38) 0.51ns
Tertiary/university students 0.75 1.13 (2.96 to 1.46) 0.67ns
Data/study period
2010–2017a
1970–1979 0.35 0.92 (2.15 to 1.44) 0.39ns
1980–1989 1.69 0.95 (3.54 to 0.16) 1.79ns
1990–1999 0.49 0.66 (1.78 to 0.79) 0.75ns
2000–2009 0.63 0.46 (0.28 to 1.54) 1.36ns
Assessment method
DET othera
Interview only 0.76 0.94 (2.60 to 1.09) 0.81ns
Questionnaire only 0.50 0.61 (0.70 to 1.70) 0.81ns
Interview + questionnaire 0.13 0.77 (1.39 to 1.64) 0.16ns
Sampling method
Nonrandoma
Random 0.61 0.61 (1.81 to 0.59) 1.00ns
% females in sample
Not provideda
>75% 1.88 0.48 (0.94 to 2.81) 3.94*
51–75% 2.89 0.79 (1.35 to 4.44) 3.66*
% ≤30 years in sample
Not provideda
>75% 0.48 0.86 (1.20 to 2.16) 0.56ns
51–75% 0.79 0.53 (0.25 to 1.82) 1.49ns
≤50% 0.11 0.55 (0.97 to 1.18) 0.20ns
Study quality/risk of biasb
Moderate quality/riska
High quality/low risk 0.36 0.68 (0.97 to 1.68) 0.53ns
nomenclature in denying or rejecting their skin bleaching prac- agent despite the fact that such cosmetics are illegal or regulated
tice.2,58,61 Thus, self-reports are vulnerable to reporting biases. in many parts of the world.10,12 The present finding corroborates
In contrast, dermatological evaluation and testing may objec- growing reports of the availability and use of high mercury-con-
tively provide valid prevalence estimates. Nonetheless, our find- taining bleaching agents.12,65 This trend is worrisome considering
ings show that studies including dermatological evaluation and harms associated with the use of such agents including mercury
testing as validation for self-reports (interviews and/or question- poisoning, renal dysfunction, and neurological disorders.8,66 We
naires) and those using only interviews are associated with sim- also found that a large proportion of skin bleachers (32.7%) resort
ilar prevalences. to the use of other substances including acids, caustics, herbal
Many substances were used for skin bleaching, of which topical derivatives, and products of unknown composition with potentially
corticosteroids were the most popular. Besides other previously dangerous consequences. This study also provides global evi-
delineated harms, this should be of concern with the accumulating dence of hydroquinone use and the practice of polypharmacy
evidence of topical corticosteroid dependence.25,62–64 Mercury- among skin bleaching practitioners although their respective
containing skin bleaching agents were the second most popular prevalence estimates did not reach statistical significance.
International Journal of Dermatology 2019, 58, 24–44 ª 2018 The International Society of Dermatology
Sagoe et al. Global skin bleaching epidemiology Review 41
Moreover, skin bleaching has been described as an element Conclusions and Future Directions
of the youth culture of persons from largely nonwestern con-
The results of our study have important implications for health-
texts or of darker skin tone.5,13,56,57 Our findings on age preva-
care professionals, policymakers, and researchers. We provide
lence from the meta-analysis is in line with this perspective. In
evidence of a high global prevalence of skin bleaching tran-
addition, obtaining social capital such as congeniality, esteem,
scending various geographic, demographic and socioeconomic
and status and the chances of finding a spouse or employment
boundaries. Hence, the practice of skin bleaching should be
are important motives for skin bleaching2,3,9,67,68 which pertain
an issue of global public health concern. This practice and
more strongly to younger than to older individuals. In sum, our
associated harms may be addressed through the regulation of
findings on educational experience, marriage, employment, and
dangerous skin bleaching products, massive consumer educa-
practice during pregnancy show that the practice of skin bleach-
tion about complications of skin bleaching, highlighting the
ing transcends academic, relationship/marriage, employment,
benefits of melanin pigmentation against ultraviolet radiation
and pregnancy boundaries.
and associated dermatoses, and targeted harm reduction and
Also, the present finding associating urban and semiurban res-
preventive interventions among others as discussed else-
idents with a higher prevalence compared to rural residents is in
69 2,70 where.5,8,9,15,82
line with expert opinion and other viewpoints . It is tenable
There is also the need for epidemiological studies in currently
that urban and semiurban residents in nonwestern cultural con-
underrepresented regions such as Europe, the Middle East,
texts have higher exposure to western images of ‘lighter beauty’
North- and South America, and Oceania to elucidate the preva-
and skin bleaching advertisements and products and are more
lence, correlates, and associated harms. This study provides a
exposed to the Internet as well as social media, activities, and
strong foundation that can be enhanced with the accumulation
festivities. It has been argued that this phenomenon is related to
of additional epidemiological evidence especially from currently
the high skin bleaching prevalence among urban and semiurban
underrepresented regions. Further, self-report measures of skin
residents who aim at meeting ‘lighter’ standards of beauty and
57,58,71 bleaching practice varied across studies, and scientists are
enhancing their perceived appearance at social events. It
encouraged to move toward a standard self-report measure in
has also been indicated that rural work such as farming exposes
order to facilitate comparisons of studies. With evidence of the
people to ultraviolet radiation with subsequent darkening of skin.
various associated harms, quantitative investigations of expo-
Hence, rural-to-urban migrants tend to practice skin bleaching in
68 sure to skin bleaching agents and their potential health effects
order to enhance their skin color and disguise their rural origin
are also warranted.
as a means to avoiding stigmatization and prejudice sometimes
72,73
targeted at rural-to-urban migrants.
Acknowledgments
Strengths and Limitations We are grateful to Emma K. Benn and Bian Liu (Department of
Population Health Science and Policy, Icahn School of Medicine
Our study represents the first systematic and quantitative exami- at Mount Sinai, New York, USA) for their comments on an ear-
nation of the global prevalence of skin bleaching. Contemporarily, lier version of this article.
findings represent the best empirical basis for policymaking and
planning. Other strengths of our study include the comprehensive
References
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