SWOT Analysis of Voot

Voot is a popular Indian subscription video-on-demand service. It was

launched during the year 2016 and is headquartered in Mumbai, India.
It is the online form of Viacom 18. Voot is Viacom 18’s platform for
advertising and video on demand. Voot has its presence in India, and it
hosts about 40,000 video content hours. It includes various shows form
many channels like Nickelodeon, MTV, and Colors.

It has content in many languages like Tamil, Kannada, Marathi, Gujarati,

Bengali, and Telugu. During the initial days of 2020, Voot has
introduced a paid subscription service call the Voot Select. The original
series of Voot are made available only to the paid subscribers. Some of
the TV shows are streamed a day prior before it launches to TV for their
paid subscribers.

The SWOT analysis of Voot differentiates all the main strengths,

weaknesses, opportunities, and threats that give support to the
company to increase its growth. Readout this article, to get an
understanding of where Voot stands.

The SWOT analysis of Voot specifies the brand’s strengths in which the
brand is good and what separates it from its competitors, its weakness
that stops the brand from performing well and should focus on to
improve. It lists its opportunities that the brand can use to increase its
market share and brand value. It also indicates the threat that the
brand foresees and has the potential to harm the brand.

To make sure that Voot meets the long-term competitive advantage, it

must address the various concerns highlighted in the SWOT analysis of
Voot.

Let us discuss on the SWOT analysis of Voot.

Table of Contents

1 Strong Brand Name

Voot has a strong brand name, and many customers much opt it. Voot
has almost 35,000 hours of excellent and exciting content for various
audiences who have varied preferences and choices. Voot having a
good brand name is indeed an excellent strength for the brand.

2. Voot’s Excellent Features

Voot being a video-on-demand service, provides many services and has
excellent features. Its features are

Chromecast Support – This feature allows users to cast their favourite

shows directly into your chosen screen.

Channel-wise Discovery – This feature allows users to select to view

shows based on the preference of the user’s channel. It could vary from
Colors to Nickelodeon, to MTV, and many more.
Language and Category Sorting – This feature allows users to filter the
various shows based on category and language.

Choosing Video Quality – This feature has carefully designed modes

that include toggling between based on your data plans like data
saving, auto, and high quality.

Voot Originals – This feature allows the users to catch the best originals
by the platform in one place. Fresh content in from of the viewers.

3. Large Customer Base

Voot has a large customer base, and this is a leading strength for the
brand. Voot customer base enjoys its feature, and its customer base
spans across the country.

4. Culture
Voot connects in the world of connected screens maintains an
influential culture of process and various innovation of products. Voot’s
top management supports creative and innovative ideas. Employees
are encouraged to contribute to the different problem-solving process.

5. Production Scale
Voot has a large production scale that helps the company to get the
benefits of the sale economy. A large range of production would
increase the company’s competitive strength. This would also enable
the company to create good quality products at a nominal price.

6. Good financial health

Having been in the industry for the past four years, Voot has a strong
financial backup. This is a leading strength for the brand because it can
venture into any new products for its growth.

Weaknesses
1. Poor Customer Service
Voot has a significant weakness in not providing good
customer service. This has been a point that would hit Voot’s
reputation. While the brand has poor customer service, it
would hit on the customer base strongly.
This is indeed a parameter when the company should work
on it before it loses its reputation to the customer.
2. Lack of flexibility in the supply chain\
Voot sees a significant challenge in its supply chain. It does not
have a flexible supply chain process. This is also a weakness for
the brand as when the supply chain is not proper; it might lead to
confusion of the entire system.
Opportunities
1. Increase in the customer base
The company sees more opportunities in the market on
increasing its customer base. So, Voot should find out new
marketing strategies to expand its customer base.
The brand can enter various social media platforms to build its
brand awareness, thereby leading to increase customer base.
 When the customer base grows, the revenue of the brand also
increases.
2. Collaboration with local players
Voot sees a significant opportunity of getting tied with local
players to increase its service. When expanding its reach to
many people with the help of local players coupled with an
increase in its services, Voot sees a huge opportunity.
Its overall customer base increases along with its facilities that
would keep the brand on the top.
3. High-end products
Voot should venture into providing high-end products
which are of the current trend. So, it should always
keep its services up to date to meet the current trend in
the industry.
4. Less of New Entrants
There is less of a new entrant in this industry due to the
strict government regulations. Due to the strict rules,
the new entrants are less and thereby seeing a massive
opportunity for Voot to flourish in the market.

Threats
1. Criticism by environment protection groups
There is growing criticism by the environment protection
groups. This is a severe threat to the brand and would
affect its reputation.
2. Piracy
This brand sees a threat in digital piracy. It is more impacted when
people across the country try to download online media content.
This is a significant threat to the brand a would impact its
reputation.

3. Competitors
Many such videos on-demand service companies exist, and
this is a significant threat to the brand. Having many
companies in such an industry would attract customers to
other platforms. Also, customers would have a variety of
platforms to go in for. Voot might find it tough to get new
customers and to retain the existing one.
Conclusion
The SWOT analysis of Voot mentioned in this article has
highlighted the main strengths of the brand that comes up
from its brand name, its excellent features for the customers,
having a large customer base, following a good culture for the
service to the customer, having a production sale in place, and
maintaining good financial health.

Its weakness is seen from its poor customer service, its lack to
retain existing customers, and its lack of flexibility with regards
to the supply chain. Its opportunities are seen on increasing its
customer base, collaborating with local players, introducing
high-end services and products, and having seen fewer entrant
in this industry.
It sees a considerable threat from the criticism by the
environment protection groups, piracy issues, and many
competitors.