UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL CONFIDENTIAL

TECHNOLOGICAL INNOVATION IN ENTREPRENEURIAL VENTURES

MID-TERM EXAM [SEMESTER JULY 2021]
Name : NUR AMIRAH NAZILI BT MOHD ZAKI Group: ME10
Student I.D : 62212219431 Date : 24th AUGUST, 2021
SECTION A: MULTIPLE CHOICE QUESTIONS [30 MARKS]
Please read each question carefully, then CIRCLE OR HIGHLIGHT to the one that corresponds to
the correct answer.
1. Which type of e-commerce that the 5. In EFQM excellence model, KRI will
consumers are in direct contact with inform if end goals are being/have been
each other and there is no company is met, along with the progress of these
involved. goals/objectives. KRI stands for…
a) Consumer to Consumer a) Key Reals Indicators
b) Consumer to Business b) Key Results Indicators
c) Business to Consumer c) Key Resolves Indicators
d) Business to Business d) Key Relocates Indicators

2. This method is an evolutionary model of 6. Adopter categorization on the basis of

technological transition in which a innovativeness EXCEPT:
technological advancement, or a) Conservatives
discontinuity, initiates a period of b) Technology enthusiasts
extreme technical variability and c) Visionaries
selection, resulting in one dominant d) Innovation followers
design.
a) Era of Revival 7. Which company is the later entrant
b) Era of Fordism for producing ballpoint pens?
c) Era of Ferment a) Reynolds
d) Era of Change b) Eversharp
c) Ampex
3. What are the types of innovation for the
d) Parker
architectural/component knowledge
EXCEPT:
8. What are the important key features in a
a) Incremental Innovation
Business Model Canvas, EXCEPT:
b) Architectural Innovation
a) Key structure
c) Breakthrough Innovation
b) Key resource
d) Modular Innovation
c) Key activities
d) Key partners
4. How many years of monopoly that any
company will be offered for having the
9. Which Intellectual Property rights that
intellectual property rights, patents?
will protect a company’s brand name and
a) 10 years
logo?
b) 20 years
a) Copyright c) Patents
c) 30 years
b) Property d) Trademarks
d) 40 years
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TECHNOLOGICAL INNOVATION IN ENTREPRENEURIAL VENTURES ECB 20703

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10. What is the Innovation Continuum 16. Kintex & Armimex was an import-export
process flow, EXCEPT: corporation, which controlled the sale of
a) Ideas everything from cigarettes to heavy
b) Inventions weapons. This company is situated in
c) Goals which country?
d) Concepts a) Finland
b) Estonia
11. The advantages of Intellectual Property, c) Bulgaria
EXCEPT: d) Turkey
a) Enhances the company’s value
b) Additional costs 17. A technique used extensively to aid
c) Greater export opportunities understanding of the differences
d) No fees required between the customer and producer
view or experience of a product or
12. The styles in Organic Organizational
service is called…
Structures EXCEPT:
a) Free adaptation
b) Informal control a) Quality gap analysis
c) Constrained on job behaviour b) Marketing gap analysis
d) Loose environment c) Product gap analysis
d) Innovation gap analysis
13. What are the important inputs in any
innovation EXCEPT: 18. Which innovation management
a) People typologies that refers to detailed
b) Ideas competition research and analysis
c) Product which enables the enterprise to
d) Time
collect, filter, analyze and distribute
relevant reliable and timely
14. What are the innovation management
information on information on
typologies for creativity development
EXCEPT: competition and end users,
a) Lateral thinking transforming thus information into
b) Rapid prototyping knowledge as the ground for decision
c) Brainstorming making process.
d) Scamper method
a) Human Resource Management
15. What is the role that are needed in the b) Cooperation and Networking
state of innovation EXCEPT: c) Market Intelligence
a) Information and decision center, d) Knowledge and Technology
political stability Management
b) Environment and safety
regulations
c) Universal and key factors
d) Education and other societal
effects

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TECHNOLOGICAL INNOVATION IN ENTREPRENEURIAL VENTURES ECB 20703

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19. What are the important factors that

can be used as a knowledge base of
an organization, EXCEPT:
a) Marketing assets
b) Technology assets
c) Individual assets
d) Administration assets

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TECHNOLOGICAL INNOVATION IN ENTREPRENEURIAL VENTURES ECB 20703

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SECTION B: TRUE OR FALSE [30 MARKS]

Please read each question carefully, then CIRCLE in the letter that corresponds to the correct
answer.

1. Innovation is one of the key business processes that drive success. TRUE : FALSE

2. In the phases of innovation, one of the phase is the fluid phase

which consists of the emergence of process innovation. TRUE : FALSE

3. A general partnership is a business arrangement by which two or

more individuals agree to share in all assets, profits and financial
and legal liabilities of a jointly-owned business structure. Such
partners agree to unlimited liability, which means either of their
personal assets may be liable to the partnership's obligations. In
fact, any partner may be sued for the entirety of a partnership's TRUE : FALSE
business debts.

4. It is important to be clear that innovation is an invention.

TRUE : FALSE

5. SCAMPER method is the model of transforming one idea into

several ideas. Its name is actually the acronym of Substitution,
Combination, Adapt, Modification, Putting to other uses, Evaluate
and Reverse. TRUE : FALSE

6. Project leader acquires vast amounts of information from outside

the organization. This may include market and technical
information. TRUE : FALSE

7. System, Architecture and Products (SAP) is a German software firm

and R3 is an Enterprise Resource Planning (ERP) product. TRUE : FALSE

8. McDonald's has style. It serves nine million pounds of French fries

every day, and every one of them has precisely the same taste
and texture. TRUE : FALSE

9. Innovation can be defined simply as a new idea, device or method. TRUE : FALSE

10. In the Intellectual Property rights, Patent will protect a company’s

brand name and its logo. TRUE : FALSE

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TECHNOLOGICAL INNOVATION IN ENTREPRENEURIAL VENTURES ECB 20703

UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL CONFIDENTIAL

11. In the S-Curve of cumulative adopters, for Early Majority, this

group makes decisions based on utility and practical benefits over
coolness. TRUE : FALSE

12. Canon is not the imitator/later entrant (s) for the imaging products
such as the 35mm cameras. TRUE : FALSE

13. Explicit knowledge is based on his or her emotions, experiences,

insights, intuition, observations and internalized information.
TRUE : FALSE
14. Trademark and patent protection does not involves a formal, and
at times complex, application. TRUE : FALSE

15. A copyright is a licensed right given in respect to new and non-

obvious inventions or developments relating to the operation of a
product. Usually, specific blueprints that are related to a new
invention or innovation will be filed when making an application. TRUE : FALSE

16. The user manual contains valuable information about how to use
a device for end-users. TRUE : FALSE

17. Market Pull model is the oldest model of innovation. TRUE : FALSE

18. Zara is mainly focused on new, trendy and cutting edge fashion for
men and women alike and known for its energy saving efforts and
techniques, as well as their minimization and efficient waste
management. TRUE : FALSE

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TECHNOLOGICAL INNOVATION IN ENTREPRENEURIAL VENTURES ECB 20703

UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL CONFIDENTIAL

SECTION C: FILL IN THE BLANKS [30 MARKS]

Please read each question carefully, then FILL IN the blanks that corresponds to the correct
answer.

1. Company named 3M implemented a program called ‘15% time’ that

allows employees to use a portion of their paid time to generate new ideas.

2. In e-commerce, the concept of Business to Customer is the company will sell their
goods and/or services directly to the consumer. The consumer can browse their
websites and look at products, pictures, read reviews. Then they place their order and
the company ships the goods directly to them.

3. E-Commerce Website is one of the creating e-commerce strategy that can be

considered as an effective way for people to conveniently learn more about a brand’s
product. By sharing the website’s URL, people who click on the link are instantly brought
to the e- commerce website where they can scroll through the pages and look at the
brand’s offerings.

4. A general partners is a partnership made up of two or more partners. The general

partner oversees and runs the business while limited partners do not partake in
managing the business.

5. In the Intellectual Property rights, trademark will protect a company’s brand name and
its logo.

6. The groups of similar and related firms in a defined geographic area that share common
markets, technologies, worker skill needs, and which are often linked by buyer-seller
relationships is called industry clusters .

7. Modular Innovation uses the architecture and configuration that is associated

with the existing system of an established product but employs new components with
different design concepts and less dramatic impact compare to radical innovation.

8. Business enterprise undertaken by two or more persons or organizations to share their

expenses and profits that they have of a particular business project is called a joint
venture .
9. The entrepreneur is commonly seen as an innovator, a source of new ideas, goods,
services and also business/or procedures.

10. By honoring the accepted rules of exchange while having negotiations and accepting the
terms and conditions is under Win-Win Negotiation. As always, any parties that involved
will be hoping for a win-win situation.
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TECHNOLOGICAL INNOVATION IN ENTREPRENEURIAL VENTURES ECB 20703

UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL CONFIDENTIAL

SECTION D: SHORT ESSAY [10 MARKS]

Please read the question carefully and provide suitable answers.

1. If consumers are unwilling to embrace new products that impose a high degree of change in the
consumption pattern for consumers, does this mean firms should introduce only products that are
similar to existing products? Please provide your opinion regarding the above statement?

The most important reason for any new product is to provide additional value to the customer. To
begin with, an innovation may cause a significant amount of change in the consumers' daily lives
and disrupt their established routines. These products may benefit the company by providing
enough new values to increase sales revenue, but they are hardly beneficial to society. Consumers'
resistance to innovation is expressed in two ways: either because it threatens to disrupt their
current status quo, or because it contradicts their belief structure.

Customers may be resistant to an innovation if it contradicts their prior beliefs or threatens to

disrupt their well-established routines. Value barriers can be lowered through one of three
strategies: improving product performance, positioning the product successfully, and reducing the
price to the consumer through cost efficiency. Consumer behavior began to change in a capacity
more than the ... on consumer behavior can also be analyzed to a higher degree
(10 Marks)

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TECHNOLOGICAL INNOVATION IN ENTREPRENEURIAL VENTURES ECB 20703

UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL CONFIDENTIAL

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