Store of Value

Backed by Currency

Pegged to Store of Value

Stable Coin
Pegged to Economy
Crypto Currency
Backed by a Commodity

Global Payments

Payment Tokens In-Product Payments

Closed Network Payments

All Profits Come From Actions of a Promoter or 3rd Party

The Investment of Money is in a Common Enterprise

Project Investment Tokens Howey Test
Type of Token Security Tokens Return-on-Investment is the Primary Business Driver

Primary Purpose is Investment

Equity Tokens
Token Value

Governance Tokens

Core-Service Discounts

Discount Tokens Large Closed Network Discounts Value Linked to Network Size

Transferable Loyalty Programs

Pure Work Tokens

Utility Tokens
Cryptoassets Work Tokens Token Curated Registries

Access-based Tokens

Deflatory Tokens

Burn and Mint Tokens Burn and Mint Equilibrium Tokens

Inflatory Tokens

Token Mechanics

Token Economy Token Velocity

Token Distribution

Market Size

Product to Market Fit

Idea Risk
Risky Assumptions

ROI from Decentralization

Underlying Product Value

Core Team Structure
Team Capabilities
Advisory Team Structure

Community Engagement

Unique Selling Point

Market Share
Execution Risk Competition Comparision
Centralized Competitors

Decentralized Competitors

Required Partnerships

Product Adoption Speed Resource Availability

Go To Market Strategy