Chittagong University Center for Business Administration

Faculty of Business Administration

University of Chittagong
Evening MBA Program, 3rd Semester
Course Name- 635: International Business
Marks-100
Objectives of the Course:
This course describes all commercial transactions (private and governmental, sales, investments,
logistics, and transportation) that take place between two or more regions, countries and nations
beyond their political boundary. Usually, private companies undertake such transactions for profit;
governments undertake them for profit and for political reasons. It refers to all those business
activities which involve cross border transactions of goods, services, resources between two or more
nations. Transaction of economic resources include capital, skills, people etc. for international
production of physical goods and services such as finance, banking, insurance, construction etc.
Learning Outcomes:
After complete the course the student would be able to:
i) Identity the impact of globalization and provides an overview of the key issues facing

international business today and tomorrow;

ii) Understand the environmental issues regarding international trade, investments, and entry

strategies in international business;

iii) Explain strategic management issues of different functional areas of international business, e.g.

planning and implementation, market analysis, corporate governance, ethics and social
responsibilities;
iv) Acquire better understanding about international organizations like, GATT, WTO, and

regional economic integration, etc; and

v) To enhance the analytical skills by solving practical cases on international business.

Contents:
Mid-Term
1. Globalization and International Business: Introduction, The forces driving Globalization,
What's wrong with globalization? Why companies engage in International Business? Modes of
operations in International Business, Why International Business differs from domestics
Business.
2. The Cultural Environments Facing Business: Introduction, Cultural Awareness, The idea of
"Nation": Delineating Cultures, Behavioral Practices Affecting Business, Dealing with
Cultural Differences.
3. The Political and Legal Environments Facing Business: The Political Environment, The
Legal Environment, Legal Issues in International Business.
 4. The Economic Environment Facing Business: Introduction, Elements of the Economic
Environment, Features of an Economy, Integrating Economic Analysis.
5. International Trade and Factory Mobility Theory: international trade and world economy-
classical country-based theories- modern firm based theories-overview of international
investment- international investment theories-factors influencing foreign direct investment.
Final Term
6. Strategies for Analyzing and Entering Foreign Markets: Foreign market analysis-choosing
a mode of entry-exporting to foreign markets-international licensing-international franchising-
specialized entry modes for international business- foreign direct investment, joint venture and
strategic alliances.
7. International Marketing: International marketing management product policy, pricing issue
and decisions, promotion issues an decisions, distribution issues and decisions.
8. Global Manufacturing and Supply Chain Management: Introduction, global manufacturing
strategies, information technology and global supply chain management, quality suppliers
management networks, inventory management.
9. International Finance: Financial issues in international trade, managing foreign exchange
risks, management of working capital, international capital budgeting, sources of international
investment capital.
10. International Human Resource Management:
Texts:
Mid-Term
1. John D. Daniels and Lee H. Radebaugh, International Business: A Managerial Perspective,
Prentice Hall International, Inc, New, York, USA.
Final
2. Ricky W. Griffin and Michael W. Putsay, International Business: Environments' and Operations,
Addison-Wesley Publishing Company, New York, USA.

References:
1. Alam M. Rugman And Richard M. Hodgetts, International Business: A Strategic Management
Approach, International Edition, McGraw-Hill, Inc, New, York, USA.
2. Charles W.L.Hill, International Business, Fourth Edition, Tata McGraw-Hill Publishing
Company Limited, New Delhi, India.
3. International Business: Text and Cases, Francis Cherunilam, Prentice Hall of India, New Delhi.