Felix’S 21 December, 2020

Dear Pankaj,

It was great to talk to you yesterday and come to a conclusion.

I wanted to thank you for presenting this strategy and proposal to Jaipur franchise.

I have captured everything including your target and current numbers, and I have
come up with a solution that meets the needs of operating the WebPulse Jaipur.

Webpulse has created digital marketing services that help businesses grow online. I

know that the WebPulse Jaipur franchise may also benefit from this scheme. - With

leads being generated for long now, the franchise is yet to see any conversion.

- Lead Generation, Nurture (staying in Customer mind) and Closing requires the
discovery, validation, development, and implementation of a scalable process.

- We give ourselves 3 months time to start with sales plan, candidate recruitment,
training and to accelerate the growth of your business to create a projected income
for the WebPulse Jaipur franchise.

I am constantly improving the way I treat customers. If you have any feedback, it is
important to me and I gladly welcome questions or comments.

I am very excited to partner with the WebPulse Jaipur franchise and with you.

WebPulse has good packages to sell and we will partner with you to build a winning
team capable of building a strong pipeline that brings consistent deals and customers
to WebPulse Jaipur franchise operations.

Sincerely,

Felix "X" Peria

Felix'S
© 2021, By Felix’S. All Rights Reserved
The mission is
simple...
Double your income in the next 12
months. No ifs, no buts.

In our call, we established that in order for you to feel this arrangement was
successful, you’d need to double your income in the next 12 months. We also
went through a series of strategies which you felt, and I agreed, could help
you achieve that with relative ease.

Your sales process is clearly working really well, it's

your marketing that is letting the side down.
You currently have 600 customers with an average spend of Rs. 2 Lac per year,
totalling Rs. 12 Crore per annum.
So the mission is to get you to 24 Crore total revenue in the next 12 months.

How are we going to do it? Keep reading.

A Winning Strategy

On our call, we created a timeline of activities which we both agreed would

bring us to our goal of Rs. 24 crore within a 12 month period.
These ideas followed three themes:
1. Leveraging existing marketing activities
2. Expert positioning
3. Intelligent and timely offers

Leveraging Existing
Marketing Activities
You’re already doing brilliantly with email marketing and cold email. You said that you’re

not 100% sure what’s working because you don’t have any tracking on your marketing but

that it’s a gut feeling. We’ll be looking to get tracking in place and get those campaigns on

steroids. This will be the first port of call because it will bring us results quicker and this

will fund our later efforts.

Expert Positioning
We agreed that you’d find it easier to get more calls, meetings
and sales if your public profile portrayed more of an expert

status.

You’re absolutely right with this.

All the ‘big names’ you know of, respect and buy from, all do a

set of things which bring their positioning from a place of

“please buy from me” to “of course you can join my waiting list”.

That’s what we’re going to achieve for you. It’s not going to
 happen overnight and it’ll be something you need to continue

adding to long after the 12 months is up.

Even Tony Robbins still does guest posting and media

appearances to raise his profile even after dominating his

industry for 3 decades.

The plan is to get you 7 guest posts on respected websites, and

position you as an expert using a whole range of tactics geared

towards having people respect you.

Intelligent and timely offers

It's all well and good being featured in all the best places but if you're not able to

capitalise on the opportunity you have in front of you then it's not much more than

bragging rights.
 Cool, but you can't pay your mortgage with them.

So every piece of outreach, marketing, guest posting will have its own way of

capturing new leads which we'll later turn into customers.

A combination of these three strategies will give us the quick cash to get started,
build your profile and generate leads in the process.

Next, let's look at the plan of action for the next 12 months.

Plan of Action Below is a super light version of the timeline we

came up with on our strategy call.

ABOUT Felix’S
It’s incredibly high level but there’s a lot to each of these elements and there’s a

lot that's not mentioned.

The golden rule of marketing is test and measure. If it turns out that something
unexpected happens that is producing better than expected results, it would be crazy

not to milk it. This will all be in your consultation, but essentially it means that we

won't just blindly stick to the plan if the results indicate something different will be

more successful. Adaptability is the key.

That said, here is your initial month by month plan:

Month 1 | Quick Wins

Grab the low hanging fruit

Month 2 | Social Media Transplant

Get your social sites up to scratch

Month 3 | Automation Month

All the systems you need in your business to handle the
growth
 Month 4 | Pen to Paper
Write 8 guest posts which we'll use to get you featured

Month 5 | Cold Email Turned Red Hot

Putting your cold email efforts on steroids

Month 6 | Sales Process Workshop

Simplifying and automating your sales process
Month 7 | Content Automation Masterclass
Social Media content automation using content from
your guest posts

Month 8 | Talk Time

We're going to get you speaking to audiences
about your expertise.

Month 9 | Tell Your Story

Getting you featured on Podcasts

Month 10 | Publish Your Book

Your content will be mostly there. We'll just edit and publish it

Month 11 | Feed The Gorilla

Now we throw money at Facebook, Google, LinkedIn and
Twitter to give us leads
 Month 12 | Double Everything Month
Now we know what works, we go nuts!

Meet Avantika
Sharma
She also wanted to double her
income in 12 months

I’M TELLING YOU HER STORY BECAUSE I THINK

YOU CAN RELATE. Avantika Sharma was actually in a similar
boat to you. Personally, I think you’re much further along than
she was at the time but you have a similar goal in terms of
revenues.
Avantika Sharma runs a web design business and was stuck at 30

clients. Some would leave, new ones would come but always

hovering around 30. We helped her put some systems in place so

when she took on more she wasn’t going to need a delivery

truck of Red Bull to get through it.

Her goal was fairly similar to
yours... She wanted to be doing 20 Lac in revenue within 12 months and I’m
proud to tell you we hit that figure within 8 months of her starting with us.
It wasn’t all plain sailing, there were a couple of rough months in there but, we all stuck
to the plan we knew would work and in the end, we’re all glad we did.

Much like yourself, the aim was to raise Avantika’s profile as a web designer. We worked a
bit on his positioning and had her focus on some higher paid projects that involved less

work which really helped. Avantika Sharma is still a client and we’ve set new goals for the

next 12 months which are going well. I asked her to write a few words on the experience

below.
A few words from Avantika Sharma:
"Hi Prem, I don’t know you and can’t give advice in context but I can tell you that I sat down with
Subramanian over a year ago and set a 12 month goal of Rs. 20 Lac in revenue. An increase from
Rs. 6.6 Lac. We hit that goal in 8 months which has changed my life and business as you can
imagine.
I know there are a lot of service providers out there but these guys give it to you straight, won’t
misguide you and if you have a decent work ethic, you’ll get tons out of it. Happy to chat if you
want further reassurance." Avantika Sharma | AC Web Design

We let our happy customers do the selling!

Your Investment

We're a little different from the others

We don’t operate on full payments which means that because you can pay monthly for

the duration of the deal, you’re unlikely to ever be “out of pocket”.

“Working with Felix has changed our business and
my life personally. Felix’S knowledge got us from
Rs. 50,000 a month to Rs.2 Lac a month within 8
months. Within hours of signing the contract they
were making changes and helping us close deals”
- Jignesh Subramanian | Jig’s Design
Success Fee @12% of
revenue

CONSULTING
3 month consulting plan to help Monthly Total Rs.
you convert leads generated by 10,000/month
your team.
Rs. 10,000 per month +

The Deal
Rs. 10,000 per month for an initial period of 3 months. We prefer a minimum period of
12 months, this is a pilot project to see traction. That’s it.
Don’t think of this as “a ten thousand per month”. This is a Rs.30,000 minimum decision
and you need to be comfortable with that. In truth, it’ll be more than that because with us
around you’ll be spending more money on customer database building, team including
telecaller salaries, traffic to your website, printing and various other things.

If you need to take a loan or remortgage your house to pay for this then the deal is off!
Minimum Term
The minimum term is 12 months, though for both of us to become comfortable, the initial

term is set to three months. The reason, for a 12 month minimum term, is simple. We

need your commitment for that length of time to achieve the kind of results we are both

setting out to achieve.

Giving you the ability to cancel at any time means you’re not thinking long-term and as

you know, that isn’t the kind of thinking that produces epic results. Regardless, as

mentioned before, we will agree on a clean slate, the terms of engagement for the remaining 9

months or longer as we may see fit.

Guarantee

We have a pretty amazing guarantee...

We are so confident that if we ever miss a monthly deadline, the next month is FREE.
Yes, really.
We do not guarantee you will make money. To suggest this is insulting to your
intelligence. We do however have a guarantee which means if things aren’t going to
plan then you don’t lose out.

Here’s how it works

As long as you’ve been supplying us with everything we need and living up to your end
of the bargain and we’re simply not hitting deadlines then we will extend your deal at
no cost to you by a month.

In essence, if we’re 1 week late every month, you’d get an entire quarter of a year free. If
we’re late on 2 of the months then you’d get 5 months instead of 3.

We do this to put pressure on ourselves to meet the deadlines we both agreed to. It also
gives you peace of mind that in the event that we don't do exactly what we say we'll do,
then you get us working.

You can't get much fairer than that.

Next Steps

Let's get this show on the road...

It goes without saying that we’d love to get started and have you onboard

as a client. Sign below

As with everything in our business, we make things as simple as possible: no

back-and-forth paper contracts, just a simple 'e-sign' built right into this proposal.

You just need to agree.

To do that, simply type your name in the box below and click ‘Sign Proposal’.

We’ll invoice you for your first month. Pay this the second you get it.

We’ll have a call to get the first set of changes decided.

We’ll change the headline on your website and start amending your cold emails.

We can’t wait to start getting results for you as quick as possible to reiterate that you

made the right decision.

Thanks in advance,

[your name]

[your position]

I, Jane Doe, agree to the terms of this agreement and I agree that my typed name

below can be used as a digital representation of my signature to that fact.

sign by typing icon Type

sign by drawing icon Sign

To approve this proposal, type your name below

We're ready to go, are you?

Terms & Conditions

This Agreement (the “Agreement”) is made as of [Date], by and between [Company

Name] (the “Company”), and [Consultant Name](“Consultant”).

1. Consulting Relationship.

During the term of this Agreement, Consultant will provide consulting services to the

Company as described on [PAGE NAME] hereto (the “Services”). Consultant represents

that Consultant is duly licensed (as applicable) and has the qualifications, the experience

and the ability to properly perform the Services. Consultant shall use Consultant’s best

efforts to perform the Services such that the results are satisfactory to the Company.

2. Fees.

As consideration for the Services to be provided by Consultant and other obligations, the

Company shall pay to Consultant the amounts specified on [PAGE NAME] hereto at the

times specified therein.

3. Expenses.

Consultant shall not be authorized to incur on behalf of the Company any expenses and

will be responsible for all expenses incurred while performing the Services [except as

expressly specified] unless otherwise agreed to by the Company’s [Title of Officer], which

consent shall be evidenced in writing for

any expenses in excess of [Expenses]. As a condition to receipt of reimbursement,

Consultant shall be required to submit to the Company reasonable evidence that the

amount involved was both reasonable and necessary to the Services provided under this

Agreement.
4. Term and Termination.

Consultant shall serve as a consultant to the Company for a period commencing on

Commencement Date and terminating on the earlier of (a) the date Consultant completes

the provision of the Services to the Company under this Agreement, or (b) the date

Consultant shall have been paid the maximum amount of consulting fees.

Notwithstanding the above, either party may terminate this Agreement at any time upon
[Days Notice] business days’ written notice. In the event of such termination, Consultant

shall be paid for any portion of the Services that have been performed prior to the

termination.

Should either party default in the performance of this Agreement or materially breach any
of its obligations under this Agreement, including but not limited to Consultant’s

obligations under the Confidential Information and Invention Assignment Agreement

between the Company and Consultant referenced below, the non-breaching party may

terminate this Agreement immediately if the breaching party fails to cure the breach

within Days business days after having received written notice by the non breaching party

of the breach or default.

5. Independent Contractor.

Consultant’s relationship with the Company will be that of an independent contractor and

not that of an employee.

6. Method of Provision of Services.

Consultant shall be solely responsible for determining the method, details and means of
performing the Services. Consultant may, at Consultant’s own expense, employ or engage

the services of such employees, subcontractors, partners or agents, as Consultant deems

necessary to perform the Services (collectively, the “Assistants”). The Assistants are not

and shall not be employees of the Company, and Consultant shall be wholly responsible

for the professional performance of the Services by the Assistants such that the results are

satisfactory to the Company.

6.1 No Authority to Bind Company. Consultant acknowledges and agrees that Consultant

and its Assistants have no authority to enter into contracts that bind the Company or

create obligations on the part of the Company without the prior written authorization of

the Company.

6.2 No Benefits. Consultant acknowledges and agrees that Consultant and its Assistants

shall not be eligible for any Company employee benefits and, to the extent Consultant

otherwise would be eligible for any Company employee benefits but for the express terms

of this Agreement, Consultant (on behalf of itself and its employees) hereby expressly

declines to participate in such Company employee benefits.

6.3 Withholding; Indemnification. Consultant shall have full responsibility for applicable

withholding taxes for all compensation paid to Consultant or its Assistants under this

Agreement, and for compliance with all applicable labor and employment requirements

with respect to Consultant’s self-employment, sole proprietorship or other form of

business organization, and with respect to the Assistants, including state worker’s

compensation insurance coverage requirements and any U.S. immigration visa

requirements. Consultant agrees to indemnify, defend and hold the Company harmless

from any liability for, or assessment of, any claims or penalties with respect to such
withholding taxes, labor or employment requirements, including any liability for, or

assessment of, withholding taxes imposed on the Company by the relevant taxing

authorities with respect to any compensation paid to Consultant or its Assistants.

7. Supervision of Consultant’s Services.

All of the services to be performed by Consultant, including but not limited to the Services,

will be as agreed between Consultant and the Company’s [Supervisor’s Title]. Consultant

will be required to report to the [Supervisor’s Title] concerning the Services performed

under this Agreement. The nature and frequency of these reports will be left to the

discretion of the [Supervisor’s Title].

8. Consulting or Other Services for Competitors.

Consultant represents and warrants that Consultant does not presently perform or intend

to perform, during the term of the Agreement, consulting or other services for, or engage

in or intend to engage in an employment relationship with, companies who businesses or

proposed businesses in any way involve products or services which would be competitive

with the Company’s products or services, or those products or services proposed or in

development by the Company during the term of the Agreement (except for those

companies listed). If, however, Consultant decides to do so, Consultant agrees that, in

advance of accepting such work, Consultant will promptly notify the Company in writing,

specifying the organization with which Consultant proposes to consult, provide services, or

become employed by and to provide information sufficient to allow the Company to

determine if such work would conflict with the terms of this Agreement, including the

terms of the Confidentiality Agreement, the interests of the Company or further services

which the Company might request of Consultant. If the Company determines that such

work conflicts with the terms of this Agreement, the Company reserves the right to

terminate this Agreement immediately. In no event shall any of the Services be performed
for the Company at the facilities of a third party or using the resources of a third party.

9. Confidentiality Agreement.

Consultant shall sign, or has signed, a Confidentiality Agreement, on or before the

date Consultant begins providing the Services.

10. Conflicts with this Agreement.

Consultant represents and warrants that neither Consultant nor any of the Assistants is

under any pre existing obligation in conflict or in any way inconsistent with the provisions

of this Agreement. Consultant represents and warrants that Consultant’s performance of

all the terms of this Agreement will not breach any agreement to keep in confidence

proprietary information acquired by Consultant in confidence or in trust prior to

commencement of this Agreement. Consultant warrants that Consultant has the right to

disclose and/or or use all ideas, processes, techniques and other information, if any, which

Consultant has gained from third parties, and which Consultant discloses to the Company

or uses in the course of performance of this Agreement, without liability to such third

parties. Notwithstanding the foregoing, Consultant agrees that Consultant shall not

bundle with or incorporate into any deliveries provided to the Company herewith any

third party products, ideas, processes, or other techniques, without the express, written

prior approval of the Company. Consultant represents and warrants that Consultant has

not granted and will not grant any rights or licenses to any intellectual property or

technology that would conflict with Consultant’s obligations under this Agreement.

Consultant will not knowingly infringe upon any copyright, patent, trade secret or other

property right of any former client, employer or third party in the performance of the

Services.

11. Miscellaneous.
11.1 Amendments and Waivers. Any term of this Agreement may be amended or waived

only with the written consent of the Company.

11.2 Sole Agreement. This Agreement, constitutes the sole agreement of the parties and

supersedes all oral negotiations and prior writings with respect to the subject matter

hereof.

11.3 Notices. Any notice required or permitted by this Agreement shall be in writing and

shall be deemed sufficient upon delivery, when delivered personally or by overnight

courier or sent by email or fax (upon customary confirmation of receipt), or forty-eight

(48) hours after being deposited in the U.S. mail as certified or registered mail with

postage prepaid, addressed to the party to be notified at such party’s address or fax

number as set forth on the signature page or as subsequently modified by written notice.

11.4 Choice of Law. The validity, interpretation, construction and performance of this

Agreement shall be governed by the laws of [jurisdiction], without giving effect to the

principles of conflict of laws.

11.5 Severability. If one or more provisions of this Agreement are held to be

unenforceable under applicable law, the parties agree to renegotiate such provision in

good faith. In the event that the parties cannot reach a mutually agreeable and

enforceable replacement for such provision, then (i) such provision shall be excluded from

this Agreement, (ii) the balance of the Agreement shall be interpreted as if such provision

were so excluded and (iii) the balance of the Agreement shall be enforceable in

accordance with its terms.

11.6 Counterparts. This Agreement may be executed in counterparts, each of which shall

be deemed an original, but all of which together will constitute one and the same

instrument.

11.7 Advice of Counsel. EACH PARTY ACKNOWLEDGES THAT, IN EXECUTING THIS

AGREEMENT, SUCH PARTY HAS HAD THE OPPORTUNITY TO SEEK THE ADVICE OF

INDEPENDENT LEGAL COUNSEL, AND HAS READ AND UNDERSTOOD ALL OF THE TERMS

AND PROVISIONS OF THIS AGREEMENT. THIS AGREEMENT SHALL NOT BE CONSTRUED

AGAINST ANY PARTY BY REASON OF THE DRAFTING OR PREPARATION HEREOF.

The parties have executed this Agreement as of the date first written above.

Felix’S