Builders/Developers

Banks/NBFCs Real Estate

(Financial Institutions) Agents/Consultants

• Affordable Housing
• Sustainable Development

External Factors Internal Factors

• Political environment
• Economic environment
• Socio- cultural
environment -Beliefs &
Traditions
• Technological
environment
• Legal environment
• Family’s Residence
• Situations &
circumstances-Proximity
to Relatives/Hospital and
Work Place
• Investment
• Knowledge Buyer’s Perception towards Real
• Perception Estate Sector
• Attitude
• Values • Property Attributes
• Apartment Attributes
• Learning • Conformant of the Apartment,
• Involvement • Construction Quality Attributes,
• Feelings • Social Environment,
• Motivation • Security Features
• Personality • Community Resources
• Preference • Utilities Available
• Time boundation • Customized Services
• Recreation Facilities

Buyer’s Perception
towards Regulators
• RERA & GST
• Social Audit
• Third Party Supervision

Role of Promotional Strategies

• Internet Marketing • Positive Testimonials
• Social Media • “Sustainable” word as Strategy
• Celebrity Endorsements

Fears & Risks foreseen by customers

• Fleecing of Developer •Overcharging
• Delay in Handover • Arm-twisting
• Low Quality of raw material • Improper Disaster Management
• Necessary Approvals not Obtained

Buying Objectives
& Buying Decision

Buyer’s Satisfaction
• Delivered Service • Better CRM
• Documentation • Satisfaction with Utilities
• Ease in Loan Sanction