Buyer’s Perception towards Real Estate Sector

• Property Attributes • Security Features

• Apartment Attributes • Community Resources

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• Conformant of the Apartment, • Utilities Available Perception towards Regulators

• Construction Quality Attributes,
Celebrity Endorsements
Social Media
Internet Marketing
Role of Promotional Strategies
• Customized Services RERA & GST, Social Audit,

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Buyer’s Satisfaction
• Social Environment, • Recreation Facilities,
Third Party Supervision

Ease in Loan Sanction

Documentation
Delivered Service
Affordable Housing & Sustainable Development

Builders/Developers

Real Estate Banks/NBFCs

Agents/Consultants (Financial Institutions) Buying Objectives
& Buying Decision

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“Sustainable” word as Strategy
Positive Testimonials

Satisfaction with Utilities

Better CRM
External Factors Internal Factors
• Political environment • Knowledge
• Economic environment • Perception
• Socio- cultural environment - • Attitude
Beliefs & Traditions • Values
• Technological environment • Learning
• Legal environment • Involvement
• Family’s Residence • Feelings Fears & Risks foreseen by customers
• Situations & circumstances- • Motivation • Fleecing of Developer
Proximity to Relatives/Hospital • Personality • Delay in Handover
and Work Place • Preference • Low Quality of raw material
• Investment • Time boundation • Necessary Approvals not Obtained
• Overcharging
• Arm-twisting
• Improper Disaster Management