The North Star Statement Exercise

Our path to medium to long- term sustainable

(and defensible/differentiated) growth is a function of our ability to:

• I deally customer-centric
Measurement Options:
North Star

• Less directly addressable

• Stable
• Mid/long term oriented
• Specific and descriptive
• Not revenue

...which is a function of our ability to:

•M  ore addressable
Measurement Options: Measurement Options: Measurement Options:
• “ Part of the formula”
Inputs

•A  variable, “puzzle piece”

•N  ot work related
• Persistent
•L  asts quarters, years

...we believe the key opportunities and leverage points to influence these inputs are:

Measurement Options: Measurement Options: Measurement Options:

•L
 everage point
Opportunities

• I nspires multiple
options
•M
 onths, quarters
•S
 olution agnostic
•B
 ut directional/
opinionated

and some representative options to make tangible progress include:

Measurement Options: Measurement Options: Measurement Options:

Interventions

•M
 ore work- like
•M
 ore experiment-like
•W
 ill change
•T
 ime bound
The North Star Statement Exercise

Our path to medium to long- term sustainable

(and defensible/differentiated) growth is a function of our ability to:

• I deally customer-centric
Measurement Options:
North Star

• Less directly addressable

• Stable
Inspire and equip new DIY-curious customers to finish their projects! • Mid/long term oriented
• Specific and descriptive
• Not revenue

...which is a function of our ability to:

•M  ore addressable
Measurement Options: Measurement Options: Measurement Options:
Match them Provide guidance Motivate and • “ Part of the formula”
Inputs

•A  variable, “puzzle piece”

with appropriate and support inspire by connecting •N  ot work related
projects with community • Persistent
•L  asts quarters, years

...we believe the key opportunities and leverage points to influence these inputs are:

Measurement Options: Measurement Options: Measurement Options:

Collect more •L
 everage point
Better understand problem data Increase
Opportunities

• I nspires multiple
their interests + intent community size options

Self-service help •M
 onths, quarters
Expand project and guidance Connect like-minded •S
 olution agnostic
selection DIY-ers •B
 ut directional/
Expert guidance opinionated

and some representative options to make tangible progress include:

Measurement Options: Measurement Options: Measurement Options:

Capture key goals Expert on-call
during signup Project followers
Interventions

experiment •M
 ore work- like
•M
 ore experiment-like
SEO! Revised Project Experiments •W
 ill change

YouTube vid FAQ IA Kudos? •T

 ime bound

ad-based intent