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Farhan Ali.

Dr. Shabesh Ali

Introduction to Marketing.

Jan 26, 2022

Marketing and promotion is the key to successful business

In today's competitive market, marketing and promotion are essential. In addition to the

quality of the goods or services they get, customers may stay loyal to a firm for other reasons.

Long-term ties with clients may help a firm succeed. When it comes to business, the connection

between a firm and its customers is the focus of marketing and promotion. The company's goods

will become more widely known to the public as a result of advertising efforts. Marketers' efforts

also place commercial brands in consumers' minds. Market research and surveys of client

demand round out the list of available tools. It was for this reason that a marketing team was

enlisted. Findings from market research might lead to new markets for businesses. An idea worth

considering by the company's top brass (Marla 173).

For a variety of reasons, marketing and promotion have been widely criticized. For

instance, the advertised quality of a product may not necessarily be the case. When it comes to

shopping for replacement things nowadays, customers are more selective and have a wide variety
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of options to choose from. There has been a strong correlation between marketing and sales.

Rather of focusing on short-term profit margins, experts advise marketers to prioritize long-term

client demand, product quality, and the company's reputation instead. Neither the seller nor the

marketer will invest money on advertising until they have completed their research and improved

the quality of their products and services (Hanaysha 139). An internal conflict of interest policy

may be implemented as a result of this development in the business environment.

Otherwise, I concur with our conclusions. The success of a business relies heavily on

marketing and public relations. It has both positive and negative traits. Investing wisely in both

product quality and promotion is very necessary, and I wholeheartedly agree with this.

Customers will continue to be loyal to the firm as a consequence.

References

Ashe, Marla. "Marketing and Promotion." Solutions. Routledge, 2016. 161-180.

Hanaysha, Jalal Rajeh. "Impact of social media marketing, price promotion, and

corporate social responsibility on customer satisfaction." Jindal Journal of Business

Research 6.2 (2017): 132-145.