design and retail industries, insight and creative inspiration, real-time retail coverage, seasonai (rend analysis, consumer research and business information. > www.fashionsnoops.com/ > www.fashiontrendsetter.com the ever changing world, chniques arc rapidly sumer. tis no fonger a Yuestion of identifying your customers by income, bitt*iooking into how and Fashion is a style that iS‘popular'lh the present or a set of trends that have been accepted’by a wide ailience. But fashion itself is far from simple. on is a complex phenomenon from psychological, sociological, cultural or commercial: poimt of view. Fashion wends are the styling ideas that major collections have in common. They indicate the direction in wiici the fashion is moving. Fashion forec: ers look for styles they think are prophetic, ideas that capture the mood of the times and signal a new fashion trend. > The fashion system has spread across all other sectors, from cosmetics to cars via politics and sports. All sectors observe fashion as an endless source ofinspiration. Gilles Lipovetsky points out that the moré the fashion society develops, the less importance will be given to the alYordability of clothes! To hold on to its role as a pioneer and enhance its brand image, fashion has to continue to innovate. Forecasting the future demand for particular styles, fabrics and colors is an important aspect of the fashion industry. Textile specialists work two years ahead to determine the general guidelines for each fashion season Fashion forecasting is an important activity to “ehsure> that the process of observation related to short and long term planning canbe baSed on sound and rational decision making and ngbhype. Forecasting can bridge the gap between ambiguous, conflicting signs;and the action taken by the design team. "Fashion forecastins > process of ven data thesries of fashion changes with the a 3} x process == ti eye L ied. Forecasting provides changes, through jecting the tikely outcomes. (1 anticipating t avenback and Cieary 1981) ia oslare Oe yew are LiKAy me ees + Long term faeces (over 2 years ah corporate ate planning purposes. th is also used tor marketing managers to position products in the marketplace in i fonship._ to Tee, pps veweey rE Short term forecasting is used by, Procct developers, nereh production managers to give Style direction and shape collections. | For short term forecasting most apparel companies subscribe to one or motVv services, whase job is o scan the market and report on the developments in color, — textiles and style directions. ‘orecasters reflect the earliest views on trends some cighteen_m i advance of the season. At this stage, color is a crucial consideration of yarn mills. It is also the focus of discussion among others who are interested in very early trend decision-making. Kashion forecasters combine the views emerging about color and fabric from the early yarn and fabric tradeshows with their socio-economic and cultural analysis. Major trends in lifestyles, attitude and culture in particular music, sport, eifemiaand television are used to predict. changing consumer demands. popular designer publications, @@serving street fashions The Diredtion Change y 2 Gbrecyaiion Isndt enough needs a framework for expiaining how the wend began and its likeiy path within a social system. The directional theories of fashion change trickle down, trickle up and trickle across to make prediction easier by pointing to the likely starting points for a fashion trend, the expected direction that trend will take andTrend Forecasting for the Fashion Start Up consumers want (0 buy “next season”, of "hexi year”. Sure we watit (0 kuow what is happening now, but we aiso must try to forecast the future,¢.€an you see the future? g Many of the world's most successful companies rely on s insight on what is selling, where and why so that they ‘catfnderstand oe leverage the latest trends. They also rely on various echnifi Shep ecast future lly referdiiged as fashion trend trends. In the apparel industry this forecasting, color forecasting, s: See the trendy fashion that the:fashio aglebrities are wearing this season. Don't forget to check the Pinterest faShion trend boards section. Some compaiiies share market information and its far-reaching benefits) across 2 je range. of vertical markets, including fashion, footv ear, accessories, beauty we present some of these sich companies Tor your evahu Carlin Groupe: dedicated to fashion trends, Their web site is in both English and French. ;Committee tor Color & Trends Beyond the seasonal trend analysis and forecasting guides, the Committee for Colour and Trends offers services that are specifically igners, merchandisers, manufacturers, wholesalers, importers, organized for auf buying offices, retailers = and ~—strade = show __organizers. Doneger Creative Services , the trend and color foré The Doneger Group, offers a broad range of pro the direction of the industry. “Si . accessories and lifestyle markets inthe Womei's Meijs_and Youth categories throngh printed publications, online cofitent anh addresses the needs of retailers, manufac d services in keeping with Their Creative Directors cover the aggassl- ive presentations. This division and other style-related businesses. ‘ashion_ Snoop: Snoops is the creator and the behind fashionsnoopscom, aiicadiie oaline forecasting and fashion trend analysis service covering the young men's, denim, junior ladies’, children’s, and infant & toddier markets, Fashion Snoops was created by experienced designers and merchandisers to brit ractical inspiration to creative teams in fashion and licensing companies. Through its Creative Services Division, Fashion Snoops goes heyand the Intemet lines to provide a wide variety of consulting and outsourced services in the areas of research, design, merchandising, styling and graphic art, Established in 2001, Fashion Snoops serves hindreds of leading fashion companies in the US Canada, Europe, Australia, Asia and South AmericaDoes a fashion start up need trend forecasting? Isn't it expensive to subscribe? We researched and share with you the 10 best fashion trend forecasting services some which are free! Best word ever fo a start-up Editd collects data and analytics from global apparel sales in order 10 calculate what is selling and what isn’t. Companies such as Gap. Target and ‘sos: use Editd to ensure that they have the right product, at the > ight price, vat: the. a en up for a free weekly > Unforminately their service isn’t free, however y yor an ervice, it describes itself as a atest fashion content including “fashion hub’. It does navel idee ott fashion films, fashior schools. Tetail sléigs and industry professionals, And one great feature on the hen yous ayiew a specific fashion company it displays Se their most recent “Soe alan 1 posts f from, Twitter, Instagram and Facebook. Although Fashion. Nek docstte have trend reports it’s exhaustive range of free fashion content is still t for fashion research. ss & @ Fashion Vignette is a blog offering free current trend reports. Through the blog you can link through to http:/Avww.trendstop.comy where you can buy a three month subscription for US$529 that will give you access to in depth trend reports. abo sdPRUWUKUHUKUUUUUUOOVUSYE SEY YUU YUE we ww w «= from a range of eategories including Street Style, Kids, Denim and Beauty 9s well as a few others. Cotton Inc. Lifestyle Monitor. The Lifestyle Monitor which is financed by the American Cotton Institution provides free trend reports related to consumer rel, apparel performanee, fashion the attitudes and habits relating hopping and fiber selection Although the trend environment, home furnishings reports are used to promote the use of cotton they still contain an ipyto-date e ing both throughout the fashion and design: industry 28 analysis of what is happ: ‘as consumer behavior and trend The World's Trend Authority We define what’s next so you can make Smarter decisions today. Our global trend forecasters and data scientists objestively! decode the future to provide the authoritative view on tomorrow, With “experts in every maior continent we build locally sourced, globally relevant ‘Sontent including daily trend intelligence, retail analytics, consumer. insights and bespoke consultancy services, Check them out below. > WGSN is the leading online trend-analysis and research service providing industries. It delivers accurate trend forecasting and_analysis up to two ce, in addition to jtiene ce and behaviour research; 40 trade shows, lus up-to-the brity reports, 2 fail a brity reports; and fetail_ and years in advan EO)Fashion Windows. Although the website interface is a little out of date (the site has been around nee the early 90s) it do trend and boutique reporting, Promosty! is a subscription based trend forecast in Europe, Asia and North America, Although their services are not free you can fashion exhibiti sign up for their weekly newsletter, which includes content li and ret: store openings and designers to watch, Style.com is a fantastic free resource for full runway coverags trend forecasting reports and fashion news Superfuture is a free urban travel guide and teSburce for fashion and design related shopping, The site has over 10000 shop Jistings.as well as reviews, interviews, city map listings, new produ and public message board with w 45000 strong 4 community. Although the Supecfuture city guides are US$20 to download, they are much more ompreheaisive than the,city guides available io WGSN subseribers. Trend Provider sci: newsiener. Although the trend reports are not free it is a much more affordabie ¢ gh the tend repor uch more affordubie option to paying @ subscription to access trend reports that are irrelevant to your company WGSN is the most comprehensive global trend forecasting service available. Their content covers everything from street style accessories trends in Sao Paulo to fabric texture trends seen at a textile tradeshow in Taiwan. Unfortunately a subscription can be prohibitively expensive for a start-up with a limited budget. Fortunately they do have a free blog where you can browse up to date trend contentFashion Techniques and Design + wasn ‘The leading online trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. it delivers accurate trend forecasting and analysis up (© iwo years in advance of + Oxford Art Online Sh ae ‘ i Encyclopedia and image database covering visual arts and design ftom prehistory to the present (worldwide in scope but strongest in Western at). > * Scott's Ontario Directories P ¢ a . oS Qe es % ‘Search company informatigg on 75,006 Gniario companies, by product type, industry classification number, company name, geographic and demographic characteristics. Usage Tip: To save,itint or e-mail documents, select Output Manager, Profile Print. + Vogue Archive (ProQuest): ‘The Voge Archivé-contains the enfire run of Vogue magazine (US edition) from 1892 to the presen day, reproduced in high-resolution color page images. More than 400,000 pages are inchided, constituting Btreasure ‘stylists, and illustrators of the twentieth and twenty-first centuries, '* WWD Women's Wear Daily Archive (ProQuest) id Beauty ye since 1910, biannually with more recent ery page of every canned cover to cover, incinding all advertisements and images, in high resolution and fall coler presented in page-unage format with searchable text + Windowswear Pro