Input phase

facebook.com/TamerShawerPage Vision – mission - SWOT

Read Introduction Statements External Analysis Internal Analysis

Vision Mega Task Financial

Environment Environment ratios

mission PEST 5 forces Liquidity

+ Labor Market
+ Market Profitability

Management

Stockholder Cooperate
Governance
Solvency
• Corporate name Culture
• History Incidents Other audits
• Territory served
• Industry Management
• Products
• Type of Business Marketing
1. Read question • Main competitors
2. screen the total • Competitive Adv. Operation
case pages it is either given in
• Current strategies
3. read the case the case so you
• Main Challenges
and mark; Mega evaluate or you
• Cooperate lifecycle
\Task \Internal propose them Get Opportunities and Threats Get Strength and Weakness
state
Competitors – Consumers – Market size Employees – Product - company
Political – Economic – Governmental regulation

90 min 15 min 30 min 30 min 45 min

1hr 30m 1hr 45m 2hr 15m 2hr 45m 3hr 30m
 Decision making Adjusting Conclusion

facebook.com/TamerShawerPage

Strategies Marketing Structure HR Benefits & KPIs

TOWS Expansion grid Segmentation Follow strategy Recruitment Competitiveness

SPACE BCG
Targeting fit technology Selection Customer satisfaction
Grand
strategies
Positioning Training & Dev stockholder satisfaction

Integration Intensive Defensive

Diversification Value Propositions Comp & Benefits Growth
Strategies strategies strategies

Blue ocean St.

Vertical Horizontal Market Termination KPIs
Retrenchment Related Un-related
integration integration penetration
Positioning criteria

Backward integration Acquisition, Market • Benefits

(overcome supplier) takeover Development
Divestiture Concentric Horizonal Perceptual map • Specific product
• User category
• Against another products
Forward integration Product • Occasion
Liquidation Conglamorate • Hybrid basis
(franchising - Licensing) development

Portfolio
Joint venture
Marketing Mix
Generic
Strategies + Globalization and OLI Paradigm Budgeting

Marketing obj. • Sales

Cost Leadership Differentiation Focus • Market Share
• Number of new customer
(Net promoter score)
• Customer satisfaction
• Profitability

45 min 30 min 15 min

3hr 30m 4hr 15m 4hr 45m 5hr 00m