Scribd
Upload
147 views3 pages

Audience Recognition in Communication

Christian York sent Nancy Myers a summary of Chapter 5 from their APLED 121 textbook. The chapter discusses audience recognition when communicating. It identifies different types of audiences - high-tech, low-tech, and lay - based on their knowledge of the subject matter. When writing for multiple audiences or future audiences, terms must be clearly defined. Guidelines are provided for effective multicultural communication, such as avoiding jargon and defining acronyms. The chapter also discusses involving the audience through personalization and explaining the benefit.

Uploaded by

api-593712140
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
147 views3 pages

Audience Recognition in Communication

Christian York sent Nancy Myers a summary of Chapter 5 from their APLED 121 textbook. The chapter discusses audience recognition when communicating. It identifies different types of audiences - high-tech, low-tech, and lay - based on their knowledge of the subject matter. When writing for multiple audiences or future audiences, terms must be clearly defined. Guidelines are provided for effective multicultural communication, such as avoiding jargon and defining acronyms. The chapter also discusses involving the audience through personalization and explaining the benefit.

Uploaded by

api-593712140
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

To: Nancy Myers

From: Christian York


Date: January,12,2022
Subject: APLED 121-Chapter 5 Summary.

CHAPTER 5
Audience Recognition

Audience Recognition
When you write, give an oral presentation, convene a meeting, communicate with customers in a
salesroom, or make a speech at a conference, consider the following questions:

 Who is your audience?


 What does this reader or listener not know?
 What must you write or say to ensure that your audience understands your point?
 How do you communicate to more then one person (multiple audiences)?
 What is this person’s job position in relation to your job title?

Knowledge of Subject Matter


What does your audience know about the subject matter? Does the person work closely with you on the
project? That would make the audience a high-tech peer. Does the audience have general knowledge of
the subject matter but different area of expertise? That would make the audience a low-tech peer. Is the
audience totally uninvolved in the subject matter? That would make the person a lay audience.

 High-tech audience
High-tech readers work in your field of expertise. They might work directly with you in your department,
or they might work in a similar capacity for another company.

 Low-tech audience
Writing in the workplace, however, rarely allows you to communicate only with high-tech
readers. You also will write to low-tech readers. Low-tech readers include your coworkers in
other departments. Low-tech readers also may include your bosses, subordinates, or colleagues
who work for other companies.

 Lay audience
Customers and clients who neither work for your company nor have any knowledge about your field of
expertise are the lay audience. Lay readers are unfamiliar with your subject matter and terminology.
Therefore, you should write simply. Not to insult your lay reader, but in a way that anyone would
understand.
Multiple Audiences.
correspondence is not always sent to just one type of audience. Your correspondence may have
an audience with multiple levels of expertise.
 Your intended audience will not necessarily be your only readers. Others may receive copies
of your correspondence.
 Multiple readers have diverse understandings of your technology. This requires that you
define jargon, abbreviations and acronyms.

Writing for Future Audiences.


 Time creates another challenge regarding audience recognition.
 Future readers need clarity, background information, and terms defined.
 They could be judges and juries, new employees, accountants, and new managers.

Defining terms for Audiences.


It is much easier for an Audience to read if you define your terms for example (CIA) {Cash in Advance}
some examples of defining your terms:

 In parentheses
 In a sentence
 In an extended paragraph
 In a glossary
 As online help with a pop-up definition

Guidelines for Effective Multicultural Communication


To achieve effective multicultural technical communication, follow these guidelines:

 Define Acronyms and Abbreviations


 Avoid Jargon and Idioms
 Distinguish between nouns and verbs
 Watch for Cultural Biases/Expectations
 Be Careful When Using Slash Marks
 Avoid Humor and Puns.
 Avoid Figurative Language

Audience Involvement.
 Using a personalized tone with your Audience to build the community.
 Using pronouns
 Names.
Readers Benefit
A final way to achieve audience involvement is to motivate your readers by giving them what they want
or need. Show how they will benefit from your technical Communication.

 Explain the benefit


 Use positive words.

You might also like