SESSION #1

Business
Understanding

Makarand Kaprekar
Integrated MBA E & FB Class 20-21
 Professional with over 23+ years of experience with a well-rounded
understanding of business processes and who loves to keep things simple and
smart. Mak is the Founder & Chief Executive Coach of Equipoise – an Executive
Coaching and Business Consulting firm.

Makarand
Master’s in Microbiology, Postgraduate in Marketing Management, an ICF
Certified Executive Coach, a G.O.L.D. Certified Business Coach, The Regional
Director of The Alpha Group, UK – a Peer to Peer Executive Board for SME’s, and

Kaprekar
Implementation Mastery Facilitator at the World Business and Executive Coaches
Summit (WBECS).

Clients I work with Johnson & Johnson, Lifescan, Ortho Clinical Diagnostics,
FOUNDER & CHIEF EXECUTIVE COACH Becton Dickinson, BarrierBreak Technologies, Innofitt Systems, NEERMAN, InformDS
EQUIPOISE Technologies and Ayaksha Healthcare.
How will we learn?
CODE OF CURIOSITY

Participation Sharing Preparedness

During the sessions interact, ask Experiences, examples, information Read up, Watch, be prepared to
questions. you know of learn & apply
Introductions
LET'S GET TO KNOW EACH OTHER

• Name
• City
• Type of Business
• Your Business Related Dream
5 P'S
1. Purpose 4. Process
•Why is this important? •How will it be carried out?

2. Principles 5. Performance
•What are the key things to remember to •What will happen when we have
do/not do? completed this session?

3. People
•Who are the key stakeholders?
All IDEAS ARE NOT BUSINESSES
BUT ALL BUSINESSES ARE IDEAS
BOOKS
PERSONAL MBA

JOSH KAUFMAN

REFERENCES Real Life MBA

Jack Welch

Finance for Non Finance

Vishal Thakker

Decisive

Chip Heath and Dan Heath

Romancing the Balance Sheet

Anil Lamba

Thinking Fast and Slow

Daniel Kahneman
What is not a Business?

• A venture that doesn’t create value for others is a hobby.

• A venture that doesn’t attract attention is a flop.

• A venture that doesn’t sell the value it creates is a non-profit.

• A venture that doesn’t deliver what it promises is a scam.

• A venture that doesn’t bring in enough money to keep operating will

inevitably close.
What is a Business?
SIMPLE DEFINITION

Roughly defined, a business is a repeatable process that:

Creates and delivers something of value...

That other people want or need...

At a price they’re willing to pay...

In a way that satisfies the customer’s needs and expectations...

So that the business brings in sufficient profit to make it worthwhile for the
owners to continue operation.
 “A business is a repeatable
process that makes money.
Everything else is a hobby.”
PAUL FREET, SERIAL ENTREPRENEUR AND COMMERCIALIZATION EXPERT
5 PARTS OF EVERY
BUSINESS
1. Value Creation 4. Value Delivery
Discovering what people need or want, Giving your customers what you’ve
then creating it. promised and ensuring that they’re
satisfied.

2. Marketing 5. Finance
Attracting attention and building demand Bringing in enough money to keep going
for what you’ve created. and make your effort worthwhile.

3. Sales The 5 Parts of Every Business are the

Turning prospective customers into paying
customers.
basis of every good business idea and
business plan. If you can clearly define
each of these five processes for any
business, you’ll have a complete
understanding of how it works.
Steve
Jo b s