CULTURAL IMPERIALISM

CULTURAL IMPERIALISM
.presented by Felicia Fran Aldana of 1 COM-1.
CULTURAL
CULTURAL
IMPERIALISM
IMPERIALISM
It is the imposition by one usually
.politically or economically dominant
community of various aspects of its
own culture onto another nondominant
community. It is cultural in that the
customs, traditions, religion, language,
social and moral norms, and other
aspects of the imposing community are
distinct from, though often closely
related to, the economic and political
systems that shape the other community.
CULTURAL
CULTURAL
IMPERIALISM
IMPERIALISM
Cultural Imperialism paradigm grew in
.influence from the 1960s to the 1980s in
the context of the Cold War and the
period of decolonization and post-
colonialism.

Third-world countries formed the Non-

Aligned Movement with a unified
purpose stated, also known as the
.Havana Declaration .
 CULTURAL
CULTURAL
IMPERIALISM
IMPERIALISM
e a g a i nst th
n t w a s a l o
sCultural
v e m e Imperialism paradigm grew in
This mo s i n f o r m
of .influence froma ti on
n e v e n f l o w o p m e
then t
1960s to the 1980s in
u e v e n d e vel
a te d w i th un the context eofflo w
the Cold War and the
asso c i e o f t h e f r e
h e p r et e ns o f
thro u g h t period of
fre e d o m
decolonization and post-
i o n a nd th e
i n f o r m a t colonialism.
of .
expression
Third-world countries formed the Non-
Aligned Movement with a unified
purpose stated, also known as the
.Havana Declaration .
CULTURAL
CULTURAL
IMPERIALISM
IMPERIALISM

the customs, traditions, religion, language,

social and moral norms, and other
aspects of the imposing community are
distinct from, though often closely related
to, the economic and political systems that
shape the other community.
 CULTURAL
CULTURAL
IMPERIALISM
IMPERIALISM

the imposing community forcefully

extends the authority of its way of life
over the other population by either
transforming or replacing aspects of
the nondominant community’s culture.
The concept of cultural imperialism today
best describes the sum of the process by
which a society is brought into the modern
world system and how its dominating
stratum is attracted, pressured, forced,
and sometimes bribed into shaping
social dominating centre of the system.

Herbert Schiller
Theorist
The concept of cultural imperialism today
best describes the sum of the process by
which a society is brought into the modern
world system and how its dominating g l o bal
ec t i v e o f
stratum is attracted, pressured,
n a m a c r oforced,
- p e r s p
n o m i c ,
a k e s o at e e c o
Tand heory t bribed into
he tsometimes u g shaping
gl e s a m o n g s t
s a n d s t r i o n o f
social
power ddominating
y n a m i c centre of the system.
the conc e n t r a t
a r t i c u l a r l y t he
re l a t i o n s , p ee x p e n s e o f
u r c e s a t t h
t r o l a n d r e so h e w o r l d.
con t h e r e s t o f t
t o f
developmen

Herbert Schiller
Theorist
CULTURAL IMPERIALISM
CULTURAL IMPERIALISM
VS
VS
MEDIA IMPERIALISM
MEDIA IMPERIALISM
Cultural Imperialism and Media Imperialism have minor
differences. (Golding, 1977: 291–2). This is because media may
be influenced by culture while culture involved very much
more than media alone and includes the results of
international media, educational and cultural systems.
Sources:
Calilung, F. C., Coronacion D. C. (2018) Convergence: A College Textbook in
Contemporary World. Books Atbp. Publishing Corp.

Tobin, T. (2020, May 26). Cultural imperialism. Retrieved September 21, 2020, from
https://www.britannica.com/topic/cultural-imperialism