INTERNSHIP REPORT

UNIVERSITY COMMUNUTIY COLLEGE

GOVERNMENT COLLEGE UNIVERSITY FAISALABAD

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APPROVAL / INTERNSHIP LETTER

1. Attach here the internship letter (copy) given by the University Community College.
2. Attach here the experience letter (original) given by the company/organization as
acknowledgement of your work contribution.

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DECLARATION

I hereby declare that this industrial report is an original work and has not
been published or submitted to this university or any other university/institution of training for any
academic award.

Signature:

Date:

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ACKNOWLEDGMENT

The internship opportunity I had with M.A PROCESSING INDUSTRY was a great chance for learning and
professional development. Therefore, I consider myself as a very lucky individual as I was provided with
an opportunity to be a part of it. I am also grateful for having a chance to meet so many wonderful
people and professionals who led me though this internship period.
Bearing in mind previous I am using this opportunity to express my deepest gratitude and special thanks
to the MD of Muhammad Shakeel; Muhammad Afzaal: Muhammad Shoaib; Shehbaz Ahmed who in
spite of being extraordinarily busy with his duties, took time out to hear, guide and keep me on the
correct path and allowing me to carry out my project at their esteemed organization and extending
during the training.
I perceive as this opportunity as a big milestone in my career development. I will strive to use gained
skills and knowledge in the best possible way, and I will continue to work on their improvement, in order
to attain desired career objectives. Hope to continue cooperation with all of you in the future.

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TABLE OF CONTENTS
SECTION ONE
1.1 Introduction of the company/organization
1.2 Location
1.3 Background
1.4 Mission and Vision
1.5 Company/Organization’s core values
1.6 Organizational chart
1.7 Departments in the company/organization
1.7.1 Department A
1.7.2 Department B
1.7.3 Department C
1.8 SWOT Analysis
1.9 Objectives of the trainee
SECTION TWO
2.1 Significance of the internship
2.2 Lessons learnt by the trainee
2.3 Challenges faced by the trainee
2.4 Challenges face by the Company/Organization Name as an organization
2.5 Recommendations
2.6 Conclusion

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 SECTION ONE

Introduction of the M.A

PROCESSING INDUSTRY
M.A. Industries established in 1998 with a dream to be one of the finest businesses
in the textile industry, it starting as a weaving facility and worked in partnership with
other processing industries. But soon it attained technical advancements and
expanded its capabilities, M.A Industries was aware of the fact that short lead-time
played a vital role in the modern textile industry.

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 Location
M.A Processing industry 117 JB Dhanola DRY
PORT Road; Faisalabad. Contact no #
03218956000
Background
In the back of the years the A.R Traders take the distribution of Ismail Industry Karachi, Delight
Company Hyderabad, Mehtab Industry Sahiwal. The company uses these company distribution from
the start of the years. Every distribution has one motive to generate more sales of the company whose
company take the distribution. In the early times there were less competition in the market so the credit
issue were less down and recovery easily converted into cash and circle complete early times. Then
competition increases and many threats arise so company take only those distribution who are new so less
competition have to face and also in which company can got a margin.

Mission and Vision

Mission:
Distributing branded retail merchandise to our loyal customers in the independent markets. Servicing our
customers' and vendors' needs while exceeding their expectations. Differentiating ourselves by providing
the best customer service to quality customers. Creating an environment which motivates employees to
achieve maximum sales potential. Valuing long-term relationships with suppliers and customers.
Maintaining a vision towards the future by positioning ourselves to take the lead with industry changes
while maintaining our commitment to setting the standard in the industry.
Vision:
To be one of the leading Import Export bussines in the market.

Company Core Values

1. Square Space (Giving voice to ideas)
 Be your own customer
 Empower Individual
 Design is not a luxury
 Good work takes time
 Optimize towards ideals
 Simplify
2. Pinnacle Financial Partners (Best Financial Services)
 Integrity
 Fairness
 Learning
 Partnership
 Results
 Balance
 Discipline
3. Hagerty (Best Physical Connections to the best moments in your life)
 Being Honest
 Collaborating
 Treating everyone with respect and dignity
 Delivering on our promises

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Organizational Chart

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 Departments in the A.R Traders
1. Sales and Marketing
2. Finance
3. Recovery
Department of Sales and Marketing:
Small businesses often organize their sales and marketing operations differently than larger businesses,
putting more of an emphasis on sales until they have sufficient capital and staff to elevate the marketing
function. Understanding what responsibilities a sales and marketing division will need to handle until you
more formally separate these areas will help you maximize your resources to boost your sales and profits.
A marketing department promotes your business and drives sales of its products or services. It provides
the necessary research to identify your target customers and other audiences. Depending on the
company’s hierarchical organization, a marketing director, manager or vice president of marketing might
be at the helm. In some businesses, a vice president of sales and marketing oversees both the marketing
and sales departments with a strong manager leading each department.
Department of Finance:
The activities expected from a finance department cover a wide range from basic bookkeeping to
providing information to assisting managers in making strategic decisions. What to expect from your
finance department will depend largely on factors such as how much involvement the owner/manager has
in the organization.
At the base level, your bookkeeper will be responsible for all the day-to-day transactional accounting for
the business. This will include the tracking of all transactions and the management of any government
reporting. In very small owner-managed businesses, this role is often filled by a family member with
accounting experience. An outside accounting firm is usually used for annual financial statements and
returns. In larger organizations this role will extend right through to preparing the financial statements
with an external auditor engaged for assurance purposes.
Department of Recovery:
Debt recovery is important because it is directly correlated to your credit score. If you are being contacted
by a debt recovery service, it means there is a record that you have defaulted on a credit sales and
currently have delinquencies. These delinquencies get reported to the credit bureaus, damaging your
credit score, which can potentially hurt any future opportunities.
 Contact with a friendly payment reminder
 Contact with an overdue payment reminder
 Contact your customer with a final notice
 Contact your customer with a final notice
 Consider using a debt collecting agency as a last resort

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 SWOT Analysis
SWOT analysis is a strategic planning tool that can be used by A.R Traders Distributing Company
managers to do a situational analysis of the company. It is a useful technique to evaluate the present
Strengths (S), Weakness (W), Opportunities (O) & Threats (T) A.R Distributing Company is facing in its
current business environment. SWOT analysis a highly interactive process and requires effective
coordination among various departments within the company such as – marketing, finance, operations,
management information systems and strategic planning.
The SWOT Analysis framework facilitates an organization to identify the internal strategic factors such as
-strengths and weaknesses, & external strategic factor such as - opportunities and threats.
The Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix enables the managers of the
A.R Traders Distributing Company to develop four types of strategies:
 SO (strengths-opportunities) Strategies
 WO (weaknesses-opportunities) Strategies
 ST (strengths-threats) Strategies
 WT (weaknesses-threats) Strategies
Strengths of A.R Traders Distributing Company – Internal Strategic Factors
 Strong Free Cash Flow: A.R Traders Distributing Company has strong free cash flows that provide
resources in the hand of the company to expand into new projects.
 Strong dealer community: It has built a culture among distributor & dealers where the dealers not only
promote company’s products but also invest in training the sales team to explain to the customer how
he/she can extract the maximum benefits out of the products.
 Reliable suppliers: It has a strong base of reliable supplier of raw material thus enabling the company to
overcome any supply chain bottlenecks.
 Successful track record of integrating complimentary firms through mergers & acquisition. It has
successfully integrated number of technology companies in the past few years to streamline its operations
and to build a reliable supply chain.
 High level of customer satisfaction: the company with its dedicated customer relationship management
department has able to achieve a high level of customer satisfaction among present customers and good
brand equity among the potential customers.
 Good Returns on Capital Expenditure: A.R Traders Distributing Company is relatively successful at
execution of new projects and generated good returns on capital expenditure by building new revenue
streams.
Weakness of A.R Traders Distributing Company – Internal Strategic Factors
 Need more investment in new technologies. Given the scale of expansion and different geographies the
company is planning to expand into, A.R Traders Distributing Company needs to put more money in
technology to integrate the processes across the board. Right now the investment in technologies is not at
par with the vision of the company.
 The profitability ratio and Net Contribution % of A.R Traders Distributing Company are below the
industry average.
 Days inventory is high compare to the competitors – making the company raise more capital to invest in
the channel. This can impact the long term growth of A.R Traders Distributing Company
 The marketing of the products left a lot to be desired. Even though the product is a success in terms of
sale but its positioning and unique selling proposition is not clearly defined which can lead to the attacks
in this segment from the competitors.
 High attrition rate in work force – compare to other organizations in the industry A.R Traders Distributing
Company has a higher attrition rate and have to spend a lot more compare to its competitors on training
and development of its employees.

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 Opportunities for A.R Traders Distributing Company – External Strategic Factors
 Lower inflation rate – The low inflation rate bring more stability in the market, enable credit at lower
interest rate to the customers of A.R Traders Distributing Company.
 Organization’s core competencies can be a success in similar other products field.
 New customers from online channel – Over the past few years the company has invested vast sum of
money into the online platform. This investment has opened new sales channel for A.R Traders
Distributing Company. In the next few years the company can leverage this opportunity by knowing its
customer better and serving their needs using big data analytics.
 New environmental policies – The new opportunities will create a level playing field for all the players in
the industry. It represent a great opportunity for A.R Traders Distributing Company to drive home its
advantage in new technology and gain market share in the new product category.
Threats A.R Traders Distributing Company Facing - External Strategic Factors
 Liability laws in different countries are different and A.R Traders Distributing Company may be exposed
to various liability claims given change in policies in those markets.
 Rising raw material can pose a threat to the A.R Traders Distributing Company profitability.
 Increasing trend toward isolationism in the American economy can lead to similar reaction from other
government thus negatively impacting the international sales.
 Changing consumer buying behavior from online channel could be a threat to the existing physical
infrastructure driven supply chain model.
 The demand of the highly profitable products is seasonal in nature and any unlikely event during the peak
season may impact the profitability of the company in short to medium term.

Objectives of the trainee

i) To impart to new entrants basic knowledge and skills,
ii) To assist the employees to function more effectively in their present position by exposing them to the
latest concepts, information and techniques and developing in them the skills required in their fields.
iii) To build up a second line of competent officers and prepare them as a part of their career progression
to occupy more responsible positions.
iv)To broaden the minds of the senior managers by providing them opportunities for interchange of
experiences within and outside with a view to correct the narrow outlook that may arise from over
specialization.
v) To impart customer education.

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SECTION TWO

Significance of the Internship

1) Real world
experience:
Joining a company as an intern gives you the opportunity to work hands on in a professional
environment. As an intern you're not just there to get coffee or run errands but you're there to gain actual
work experience. Internships help by teaching you more about the career path you are pursuing. Think of
it like this – internships are a way to test drive possible jobs and explore different career options.
2) Networking:
Internships often give you the opportunity to attend meetings and events. By interacting with
professionals you gain new connections and learn how to communicate in a professional environment.
Personally, my internships have introduced me to a lot of useful resources and have given me the
opportunity to meet a variety of professionals in my field. Networking has helped me acquire references
and find new job opportunities. Internships can even provide you with a professional mentor.
3) Resume Builder:
As a college student I know the importance of a strong resume. Without a solid resume it can be tougher
to be considered for a position. And how can you have a strong resume without any experience?
Internships are key to building experience as a student or recent graduate. Employers are much more
likely to hire someone with internships and work experience rather than someone with a generic resume,
lacking experience.
4) Time Management:
As an intern you'll become a master of time management. When you're working in a fast paced
professional environment you need to know every minute counts. Time management is vital in every
circumstance whether you're attending meetings, finishing tasks on deadlines, making phone calls,
picking up your boss' dry cleaning or walking their dog (just kidding about those last two).
5) Career Foundation: Internships provide you with the building blocks you need for your future. Many
internship opportunities help set the foundation for your career. It is important that you choose you
internships based on your interests and career prospects. As an intern you have the opportunity to get your
foot in the door with a company. Keep in mind, employers often use internships as a recruitment tool to
test out future employees and in many cases, companies hire interns after graduation.

Lessons Learnt by the Trainee

1. Teach skills that have clear market value
When someone needs to change careers, their top concern is usually supporting their family and bringing
financial security to the home. They will only consider skills that have clear market value. So, be aware of
what the market needs and train based on those skills. The market is ever changing, and thus are the
requirements, so adapt your program to these needs.
2. Build their confidence
One of the most notable things I remembered from my Open Advantage days (and have seen since then)
is that a lot of people who are transitioning into the knowledge economy feel overwhelmed by the task.
They often feel there are too many tools, too many things to learn, that they will never figure it out, and
sometimes that they are too old to get started.
3. Work hard: This is an obvious one, but don’t waste time. You’re there to work, and they didn’t have
to give you this opportunity. Make the most of your time and theirs.
4. Talk with your coworkers: Coworkers have a lot of experience and they have obviously made it in
that particular field. Ask them how they got this far and what advice they have for you. You could learn a
lot and get some great

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 Challenges Faced by the Trainee
1. Dealing with Change
2. Developing Leaders
3. Engaging Learners
4. Delivering Consistent Training
5. Tracking Skills Application
6. Instilling Conflict Management Skills

Challenges face by the A.R Traders

Inventory Management:
Inventory management issues are nothing new in the distribution industry, but we’re yet to come up with
a complete solution to this incredibly complex problem.
If you’re thinking of becoming a distributor and aren’t sure what inventory management means, it’s
basically the practice of keeping track of all the goods coming in and going out of your storage facility.
E-commerce Takeover:
The B2C e-commerce trend has finally hit the B2B industry, and distributors around the world are
scrambling to establish a formidable online presence before their competitors do.
The problem is that most of these distributors, especially those who’ve been in the industry for 10+ years,
haven’t the slightest idea how the world of online sales works. In fact, up until a few years ago, wholesale
websites looked like they’d come straight out of the ‘90s.
Demanding Customers:
Perhaps the biggest challenge distributors are facing is that consumer are getting more and more
demanding with each passing year. The biggest reason behind this is that the millennial generation, which
practically grew up in the digital age, has finally reached the age where it’s in commanding positions at
businesses around the world.
Disintermediation:
As we mentioned earlier, manufacturers and retailers are increasingly cutting distributors out of the
equation and using their own networks to get products to customers. The benefit for both these parties is
financial gain, since the manufacturer can afford to sell their items at a higher price and the retailer gets
still gets them cheaper than he/she would have from the wholesale dealer.

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 Recommendations
Facilitation the management of A.R Traders should buy more facilities such as computers, vehicles so as
to enable smooth running of the company’s activities and respond to the dynamic competition
environment. This technological advancement will enable the organization to change from manual to
computerized methods of processing documents and proper record keeping.
More opportunities to students to do intern in their organization; The intern would also recommend the
Organization to continue giving internship placements to as many students as they can because some miss
this experience which is also important requirement of the University due to the fact that they failed to get
placements. Allowances, the organization should give allowances to interns most especially transport
allowances to cater for transport cost most students stay far from the internship places hence increasing
my expenses. Therefore the intern recommends the Organization to put that in to action in order to
motivate interns and boost their productivity levels in performing their tasks during the field attachment.
Serious supervision to the workers and students, the organization should increase and ensure more
supervision over the employees in order to work effectively and also eliminate workers who relax, work
lazily and perform actively after seeing their supervisors.

Conclusion
In conclusion the student benefited a lot in the field attachment in a way that the student managed to
apply the theoretical knowledge from the university into practice assignments the intern was instructed to
do. The intern improved the skills like interpersonal, listening, presentation skills, acting freely around
people, typing skills, accounting, recording, presentation, typing, conflict resolution, organizational skills
to mention but a few. The student learnt many lessons which included; how to create an accounting
system, how the working environment runs.

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