Choosing Targeting Strategy

Nestle's Corporate Business Principles will continue to evolve and adapt to changing worlds;
nonetheless, the Company's core basis has remained intact since its founding, and embodies the
basic ideas of fairness, honesty, and a general care for people. Local legal, cultural, and religious
norms are all taken into account by Nestle's Business Principles. The first is in the fields of
nutrition, health, and wellness. Nestle's main goal is to improve the quality of people's lives
every day, all over the world, by providing tastier and healthier food and beverage options and
supporting a healthy lifestyle.

Second, in terms of supplier and customer interactions, Nestle expects their suppliers, agents,
subcontractors, and employees to act with honesty, integrity, and fairness, as well as to stick to
their non-negotiable standards. Nestle is committed to their customers in the same way.

Nestle also contributes to improvements in agricultural output, the social and economic position
of farmers, rural communities, and production systems to make them more environmentally
sustainable in agriculture and rural development.

They endeavour to utilise natural resources efficiently at all stages of the product life cycle,
favouring sustainably managed renewable sources and aiming for zero waste. Nestle is devoted
to the sustainable use of water and continual progress in water management, just as it is with
water. They realise that the world is facing a growing water crisis, and that all water users must
work together to manage the world's resources responsibly. Creating Shared Value is Nestle's
commitment to water. As a result, the company allocates resources, both in terms of skill and
capital, to areas with the highest potential for joint value creation, and strives to collaborate with
key players in society.

Nestle Malaysia's selection as the Halal Centre of Excellence for Nestle worldwide is based on
the fact that it is currently the world's largest Halal producer, with over 300 Halal goods on the
market. With export sales of over RM470 million, the company exports its products to more than
40 countries throughout the world. Import Halal items from the 66 Halal-certified Nestle plants
throughout the world. Nestle is also developing a fresh product image and incorporating new
technology into their products at this time.
Distribution plan would be one of them. Nestle employs an indirect marketing strategy known as
intense distribution, which involves placing a product in as many merchants or outlets as
possible in a given area in order to maximise exposure and sales. Nestle has also implemented a
marketing strategy. The promotion mix was used by Nestle as a strategy for marketing. Nestle
uses product advertising to promote a product's image, features, applications, advantages, and
distribution. Television, radio, periodicals, newspapers, outdoor advertising, and the internet are
all used to promote their products.

Nestle employs a variety of strategies, including press conferences, news releases, and event
sponsorship. A direct-to-consumer and-trade sales promotion is used. Nestle promotes sales
through handing away samples, running sweepstakes, and running point-of-purchase promotions.
Nestle, for example, runs seasonal contests for their products in order to pique consumer interest
and boost sales.