Professional Documents
Culture Documents
Marketing: A Practical Approach
Week 1 MCQ and Key
Q1. Which of the following statements are incorrect?
a. Services are intangible
b. Services are perishable
c. Services can be co‐produced with customers
d. Services are invariable
Q2. When a music concert is recorded in a CD, which of the following sentences are correct?
a. The CD becomes a service
b. The CD becomes a service product
c. The CD becomes both neither product nor service
d. The concert and the CD together become a service with a tangible product.
Q3. Service is somewhat like a rental. The statement is
a. incorrect
b. correct
c. somewhat correct
d. none of the above
Q4. Services Marketing is an attractive field of study for India because:
a. Services contribute to more than half of India’s GDP
b. Services are delivered by more than half of India’s population
c. Services are more important than agriculture and manufacturing
d. All of the above
Q5. You watch the scenery while travelling in a bus from one city to another. This is an example of
a. superior service quality
b. by‐service
c. waste service
d. augmented service
Q6. Servicescape refers to:
a. service landscape
b. service factory
c. place where the service is delivered
d. beautiful service landscape
Q7. In the service system, customers may specify their needs and expectations to the service
provider. Such specifications are called
a. feedback
b. feed‐forward
c. how and why specifications
d. none of the above
Q8. Services are delivered within the marketing environment. The macro‐environment can be
analysed using which of the following tools?
a. SWOT
b. PEST
c. TOWS
d. None of the above
Q9. High speed Internet is an enabler between supplier push and consumer pull as reasons for
growth in services. Other enabler is
a. High‐Tech products
b. High‐Tech services
c. Low‐tech products
d. Low‐tech services
Q10. The technological environment affects a company and its products and services. Information
technology is capable of providing service outcomes which are:
a. bit‐based
b. atom‐based
c. molecule‐based
d. none of the above