Akash ranjan

Roll.:-B-01

SECTION :- B

ANS1. (I)They sells most of it products on half markdowns in its store. (ii) Short lead time for new
variety increases there market. (iii) Increase in number of there retail store. (iv)Increase their
flexibility in providing new styles to coustmer.

ANS2. *To fullfill there uncertain and predictible demands.* To launch their new styles according to there
targets.* To setting their trends quickly to compete with there competitors in market. * To control their
demand.They choose europe because there max number of stores are in europe and there they also
have a quick and flexible sources which helps them to lauch their designs quickly.

ANS3.There main target is to launch new design after every 5 to 6 week to attract the coustmer so at that
point cost doesn’t matter that much so they utilize there local manufacturers because they are quick and
flexible so that’s why they source uncertain demand from them. And outsource the predictable demand
from asia at low cost.

ANS4.It allow them to match supply closely to the coustmer demand other than there competitors. In
this manner there distribution system keep them up to date to derived the coustmer interest towards
them.

ANS5.Responsive replenishment is better suited for the retail stores because in online sales there is a
time to deliver the product to the coustmer so in this time we can manage our product to parcel the
coustmer. But in retail store we have to display the products.