BUTUAN DOCTOR’S COLLEGE

BUTUAN CITY
HRM DEPARTMENT

BUSINESS MARKETING
MIDTERM – EXAM

NAME : ________________________ COURSE AND YEAR : __________

TIME AND DAY :___________ TEACHER : MA. SABINA B. TEJAMO SCORE : __________

Exam Guidelines:
- You have 2 HR AND minutes to complete the exam.
-WRITE YOUR ANSWER IN THE QUEATIONAIRE (PDF OR WORD FORMAT)
- Please use your time efficiently and read the questions carefully

PART 1- EXPLAIN THE FOLLOWING (5 POINTS)

1. Distinguish between strategic and marketing planning in terms of objectives and processes
2. Analyze the elements of macro-and macro environment and their influence to marketing
planning
3. Define marketing research, its importance to a business enterprise and identity and the steps in
marketing research
4. Describe the consumer and business markets.
5. Define a product and difficulties the product, services and experiences
6. Identify and describe the factors to consider when setting prices and new product pricing and
its general pricing approaches
7. Discuss the structure of distribution channel, its functions and the nature of supply chain
management
8. Define and identify relevant promotional tools, namely, advertising, sales promotion, personal
selling, public relationships and direct marketing to create awareness and persuade the target
market to buy the product or patronize the service

PART II - START UP - WRITE THE PARTIAL OUTPUT OF YOUR MARKETING PLAN (YOUR OWN
MARKETING PLAN). USE FORMAT THAT WAS GIVEN TO YOU.
A. Market analysis

B. PEST analysis

C. SWOT analysis

D. Market segmentation and customer analysis

E. Market segmentation

F. Market research findings

G. Objectives and goals

A. Mission statement
 B. Marketing objectives

C. Goals

H. Marketing strategies

I. Pricing strategy

J. Product strategy

K. Place strategy

L. Promotional strategy

M. People strategy

N. Process strategy

END
GOOD LUCK