Introduction of pandemic :- Dozens of the world’s greatest cities are deserted as people stay indoors,

either by choice or by government order. Across the world, shops, theatres, restaurants and bars are
closing.

Every day, people are losing jobs and income, with no way of knowing when normality will return. Small
island nations, heavily dependent on tourism, have empty hotels and deserted beaches. The
International Labour Organization estimates that 195 million jobs could be lost.

E-commerce industry scenerio:- The Indian e-commerce industry has been on an upward growth
trajectory and is expected to surpass the US to become the second largest e-commerce market in the
world by 2034. The e-commerce market is expected to reach Rs 13,97,800 crore (US$ 200 billion) by
2027 from Rs 2,69,076.5 crore (US$ 38.5 billion) in 2017. India's e-commerce market has the potential to
grow more than four folds to Rs 10,48,350 crore (US$ 150 billion) by 2022 supported by rising incomes
and surge in internet users. Online shoppers in India are expected to reach 120 million in 2018 and
eventually 220 million by 2025. Online retailers now deliver to 15,000-20,000 pin codes out of nearly
100,000 pin codes in the country. Through its Digital India campaign, the Government of India is aiming
to create a trillion-dollar online economy by 2025.

Flipkart overview:- Flipkart has had a long road over the years, full of ups and downs. What started as
an online bookstore from a two-bedroom apartment in Koramangala, Bengaluru in 2007 has today
grown into one of the biggest companies in India, and an incredible example of the success potential for
Indian startups. Founders Sachin Bansal and Binny Bansal (not related) have become celebrities in their
own right, setting examples for other aspiring entrepreneurs to aim for. As Indian e-commerce’s biggest
success story celebrates the crowning moment of its journey so far – a $16 billion acquisition by
Walmart, the world’s largest retailer, in the biggest M&A deal ever in the Indian startup ecosystem – we
take a look back at the biggest milestones in Flipkart’s 10-year journey thus far

Literature review:A- Title Consumer Perception On Online Shopping

B-Consumer Behaviour in Online Shopping

C:- Consumer Attitude towards online shopping in Selected regions of Gujarat: young generation but in
nowadays to become popular among all age groups e-marketing will have to cover a longer distance. As
per the study mode of payment is depended upon income of the respondents. The attitude of consumer
is changing with the time. In India consumers are finding online shopping very comfortable because of
many variables like COD, customization of the websites, home delivery etc.

Domestic Scenario :- 1) Growth Rat:- Growth rate means no. of people have Corona Virus positive per
day in India. From Growth Rate we can easily get the information about how many people get corona
virus positive and which flow it is going on.

2)Mortality Rate:-Mortality Rate is basically death rate that no. of people death form Corona Virus.
From Mortality rate we can easily get the information from data- analysis that in state and city
how many people are deaths by Corona-Virus.
3)Recovery Rate:-Recovery Rate is basically how much patient get recover from Corona- Virus. o From
Recovery rate we can easily find how much patient get recover with the data and in state and city we
can easily find recovery rate from data analysis.

SWOT analysis:-

Strengths:

1. India’s largest e-commerce retailer: Flipkart is the India’s largest e-commerce company & had
sold GMV (gross merchandising value) of $1 billion till now.

2. Experienced founders: the founders of Flipkart, sachin& binny bansal are ex Amazon
employees. Having prior experience in the e-commerce industry helped the founders to work
strategically and differentiate their business in a highly competitive market.

3. Acquisition: with its series of acquisitions like letsbuy.co,, chakpak.com, weread.com, mine360
& the recent one myntra in 2014 has helped the company to expand in the e commerce space &
used the capabilities and existing resources of acquired companies.

4. High brand recall: Flipkart has established itself as a renowned e-commerce company in India
through tv ads, online branding and through its presence on social media. Brand activities like
the “big billion day” have really increased the brand recall of the company.

5. Own payment gateway & logistic arm: having its own logistics arm e-kart & payment gateway
payzippy has helped the company to control its expenses. Thereby passing the benefits to the
end customers.

6. Exclusive & broad range of products: from having exclusive rights to launch some products like
motogmotox, xiaomi mi3 as well as personal designers segments in garments category, has
helped the company to differentiate and localize its offerings.

Weaknesses:

1. Limited distribution channel reach: although its logistics arm has kept cost’s low, the reach has
been affected which is a weakness for Flipkart. Due to use of outsourcing, global giants like
 Amazon & ebay can deliver the product anywhere in the country. However, Flipkart is still
struggling in this field.

2. Cost of acquisition: due to stiff competition in the market & low customer retention, the cost of
acquisition is high because Flipkart acquires a lot of customers through online advertising. As per
Flipkart data, the company spends rs 400/- on acquiring a new customer on an average.

3. Power in the hand of buyers: since this industry is flooded with many players, buyers Have a lot
of options to choose. Switching costs are also less for customers since they can Easily switch a
service from one online retail company to another. Same products will be Displayed in several
online retail websites. Product differentiation is almost absent and The fight then begins on the
basis of price only.

Opportunities:

1. Expansion of business: by targeting other emerging markets company can increase their
Revenues as well as it can have economies of scale.
2. Expanding their product categories: this will increase their customer base & at the Same time
will reduce the cost of acquisition and customer switch.
3. Changing mentality of Indian customers: with increasing numbers of customers Scal Getting
comfortable with online shopping & increase in numbers of internet users in India, there is huge
potential in this industry.
4. Supply chain: by optimizing their supply chain they can compete with the other players & can
manage the loosing sales on account of not making the product available due to Delivery
constraints.
5. Establishing in other developing economies: like Amazon, Flipkart can slowly start Expanding
out of India and establish operations in other countries as well which will help Improve
revenues.

Threats:

1. Competition: stiff competition from the global players like Amazon, ebay as well as Local player
like snapdeal, tolexo and shopclues who are continuously trying to eat each Other’s market
share.
2. Government regulations on the issues related to fdi in multi branding retail has been a Big
hurdle in the success of the e-commerce industry in India.
 Research design:- the main idea behind using this type of research is to better define an
opinion, attitude, or behaviour held by a group of people on a given subject.
For carrying out the research work, exploratory data has been used. In order to identify the

Dimensions of consumer buying behavior shift towards e-commerce during pandemic

Lockdown and get the satisfaction level of the consumer towards the e-commerce (FMCG)
industry

Data analysis:- According to data of Table 2, 72.5% respondents were using Flipkart for shopping even
prior to this pandemic period and lockdown while 27.5% respondents were not using. Further, 82.5%
respondents are using Flipkart for their shopping during this pandemic period while rests aren’t using
Flipkart. Moving to Post COVID 19 buying, then 87.5% respondents stated that they would continue to
depend on Flipkart and other e-commerce sites for their shopping even after the lockdown while a mere
12.5% denied to shop through Flipkart Post COVID 19.
The results from figure showed that 57.5% respondents found it convenient to shop online rather than
going to local kirana stores, while 17.5% respondents preferred to buy their products from local kirana
stores. The figure also shows the presence of a 25% of respondents who may not be the frequent buyers
but do sometimes feel the buying to be convenient and these can turn out to be the best prospective
consumers for the brand.

Finding:- As in the question, I have asked the respondents that they used to purchase essential (FMCG)
goods online or not,

Jump to the next question which has been asked to the respondents “Have you ordered (FMCG) goods
online. During the lockdown period?”

When I asked to the respondents that E-commerce in FMCG goods are playing a vital role in the
lockdown period.

Conclusion:- COVID-19 helps E-commerce to generate more customers because everything was
lockdown And people were scared to step out from their house, so they preferred to buy goods online
And many of the new customers also joined.

As per the survey not only new customers have joined to buy the Essential (FMCG) goods But the
satisfaction level also has increased and most of the customers are going to spend More on ordering
more FMCG goods online rather than going for offline Kirana. The Respondents say that the e-commerce
industry played a vital role during the lockdown period And most of the customers said that they are
kept on buying essential (FMCG) goods online Even after the lockdown. Many customers are going to
rely on the E-commerce platform to buy essential (FMCG) goods online. It clearly shows that the E-
commerce industry is going to boom in the future.