Sector – E-Commerce

Table of Contents
 Sector Introduction
 Top 10 companies in the sector
1.Company Overview
2. Market Share/ Market Capitalization; Turnover; Any other key financial elements
3.Number of Employees
4.Key Personnel(like MD, CHRO, CFO)
5.Countries it is operating in
6.Campus visited; Role offered; Average CTC
7.Structured Internship program
8.Alumni presence in the company if any
9.Recent News about the company
 Top 10 Emerging companies/Statrups in the Sector
 Current news on the Sector
Introduction
 The Indian E-commerce industry has been on an upward growth trajectory and is
expected to surpass the US to become the second-largest E-commerce market in
the world by 2034. India’s e-commerce sector is expected to reach US$ 111.40
billion by 2025 from US$ 46.20 billion in 2020, growing at a 19.24% CAGR, with
grocery and fashion/apparel likely to be the key drivers of incremental growth. The
Indian online grocery market is estimated to reach US$ 26.93 billion in 2027 from
US$ 3.95 billion in FY21, expanding at a CAGR of 33%.
 India’s e-commerce market is expected to reach US$ 350 billion by 2030. By 2021,
total e-commerce sales are expected to reach US$ 67-84 billion from the US$
52.57 billion recorded in 2020. India’s e-commerce market is expected to reach
US$ 111 billion by 2024 and US$ 200 billion by 2026. For the 2021 festive season,
Indian e-commerce platforms generated sales worth US$ 9.2 billion gross GMV
(Gross Merchandise Value), a 23% increase from last year’s US$ 7.4 billion.
Top 10 Companies

Amazon ECommerce Company Nykaa eCommerce Company

Flipkart Ecommerce Service Provider BookMyShow Ecommerce Website
Myntra Ecommerce Platform Paytm Mall
IndiaMART Ecommerce Website AJIO
FirstCry Ecommerce Platform SUGAR
Amazon

 Amazon India has over 1 lac delivery partners and about 65,000 employees working
across verticals in India.
 AMZN Price in INR - ₹8.4K
 For the three months ended 31 March 2022, Amazon.com, Inc. revenues increased 7% to
$116.44B.
• Amit Agarwal
SVP India and Emerging Markets, Amazon
• Paresh Solanki
Recruiter at Amazon
• Disha Bhat
Talent Acquisition Specialist at Amazon
Institutes Amazon vistis

1. Indian Institute of Management, (All Old Campus)

2. Faculty of Management Studies (FMS), University of Delhi, Delhi
3. XLRI, Jamshedpur
4. SPJIMR, Mumbai
5. IILM University, Gurgaon
6. JBIMS, Mumbai
7. ISB, Hyderabad
8. Christ University, Bangalore
9. Management Development Institute, Gurgaon
10. JBIMS, Mumbai
11. SIBM , Pune
12. NMIMS, Mumbai
Roles Offered & CTC

 Business development manager

 Category manager
 Financial analyst
 Marketing manager
 Operations manager
 Product manager

 Amazon Average Pay is Rs.9,71,645 – Rs.10,55,197

Facts & News - Amazon

 In addition to the US and the UK, other places are China, Australia, Italy, Canada,
France, India, Germany, Ireland, Japan, Spain, and Mexico.
 There is a structured SIP for Amazon.
 E-commerce platforms are expected to offer a US$ 8 billion opportunity in India b
y 2030, with currently being the fastest growing medium for digital ads in India.
Flipkart

 During the festive sales of 2021, the Flipkart Group (Myntra and Flipkart)
emerged as the leader in gross merchandise value (GMV),
capturing 62% of the market share, a report by RedSeer said.
 Kalyan Krishnamurthy – CEO
 Smriti Singh – CHRO
 Amit Chandra – Head of Talent Acquisition
Institutes Flipkart Visits

 SIBM, Nagpur
 NMIMS , Mumbai
 NITIE
 NIT, Tiruchirappalli
 IMI, Delhi
 IIM, Lucknow
 IIM, Kashipur
 IIM, Kozhikode
 IIM, Calcutta
 IIM, Bangalore
Roles Offered & CTC

 Business development manager

 Category manager
 Financial analyst
 Marketing manager
 Operations manager
 Product manager

 Management Trainee salary at Flipkart ranges between ₹ 15 Lakhs to ₹ 26.5

Lakhs per year. 
Facts & News - Flipkart

 Flipkart India has over 1 lac delivery partners and about 30,000 employees
working across verticals in India.
 IPO for Flipkart scheduled for 2023.
 Homegrown e-commerce giant Flipkart will now reportedly be seeking a
valuation of $60-70 billion from IPO scheduled. This is nearly double the current
valuation of Flipkart.
 Tecent buys Rs 2,060-crore stake in Flipkart.
 India’s e-commerce market size to reach $120 billion by 2026.
Myntra
 Founder(s)Mukesh Bansal, Vineet Saxena, Ashutosh Lawania
 Parent Flipkart
 Subsidiaries Fitiquette, Roadster
 Launched2007; 15 years ago
 Type of site E-Commerce
 Available in English
 Area served India
 CEO Nandita Sinha
Institutes Myntra Visits

 SIBM Pune
 SCMHRD , Pune
 NITIE
 IIM, Lucknow
 IIM, Kozhikode
 IIM, Calcutta
 IIM, Bangalore
Roles Offered & CTC

 Finance/ Account
 Marketing/ sales
 CA intern
 Finance & Accounting
 Data Analysis
 HR executive
 Customer Care Executive

 Myntra highest pay is 24 Lakhs.

Facts & News - Myntra

 Myntra create 27.5k third – party employment opportunities ahead of sale.

 Myntra’s customer support service has been scaled with additional 1400
executives, who will play a pivotal role in addressing order- related queries of
customers.
 Myntra to create 27,500 seasonal jobs for it’s End of Reason Sale.
IndiMART

 IndiaMART is India’s largest online B2B marketplace, connecting buyers with

suppliers. With 60% market share of the online B2B Classified space in India, the
channel focuses on providing a platform to Small & Medium Enterprises (SMEs), 
Large Enterprises as well as individuals
 IndiaMART has 3,672 employees located across 32 offices in the country.
 Dinesh Agarwal - Managing Director, Executive Director
 Swapnil Thakur - Talent Acquisition Specialist
 Alok Kumar Mubai - L&OD and Tech Talent Acquisition
Institutes IndiaMART Visits

 NMIMS, Mumbai
 IMT, Nagpur
 IMI, Delhi
 IIM, Sambalpur
 IIM, Udaipur
 IIM Tiruchirappalli
 NMIMS, Hyderabad
Roles Offered & CTC

 Senior Executive
 Asst. Manager
 Manager
 HR Executive
 Talent Acquisition Executive
 Sales Executive

 IndiaMART Average pay is 4,00,000 – 7,00,000.

Facts & News - IndiaMART

 IndiaMART, Tazapay partner to facilitate cross – border transactions for exporters

in India.
FirstCry

 FirstCry is an Indian e-commerce company, headquartered in Pune. The

company, launched in 2010, initially focused on baby products retailing.
 The company had over 380 stores across India.
 In 2016 FirstCry acquired BabyOye, owned by the Mahindra Group, for ₹362 
crore.
 CEO -  Supam Maheshwari
 Founders – Amitava Saha, Prashant Jadhav, Sanket Hattimattur
Institutes Firstcry Visits

 Shri Balaji University, Pune

Roles Offered & CTC

 Influencer Marketing Associate

 Human Resources
 Talent Acquisition 
 Human Resources Intern
 Purchase Executive
 Area Manager – Operations
 Business Development Executive

 Firstcry Average pay is 9,00,000 – 15,00,000.

Facts & News - Firstcry

 Firstcry records Rs 216 crore profit for FY21.

 Firstcry aims to reach 450 stores by year – end.
 Firstcry is ready to hit $2 billion valuation.
Nykaa

 Nykaa is an Indian e-commerce company, founded by Falguni Nayar in 2012 and

headquartered in Mumbai. It sells beauty, wellness and fashion products across
websites, mobile apps and 100+ offline stores.
 It has stores in more than 17 stores now and is expanding.
 CEO - Falguni Nayar
 Wajahat Ali- Human Resource Business Partner
Institutes Nykaa Visits

 SCMHRD, Pune
Roles Offered & CTC

 HR Executive
 Talent Acquisition
 Business Development Executive
 Customer Service Executive
 Brand Manager
 Store Manager
 HR Executive Talent Acquisition salary in Nykaa ranges between ₹ 4.1 Lakhs to
₹ 5.2 Lakhs
 Average Annual Salary ₹ 6,15,152
 Estimated Take Home Salary - ₹ 46,814 - ₹ 47,923/month
Facts & News - Nykaa

 Multi-brand beauty retailer Nykaa raises Rs 100 crore from private equity firm
TPG Growth, total valuation at Rs 5,000 crore
 Most analysts positive on Nykaa as firm takes rollercoaster ride after IPO
 In February 2022, Nykaa had 146 engineers, 88 employees in marketing, 49 in
media and communication, and 44 in arts and design and 58 employees in
operations. Beside that there were 926 other employees
BookMyShow

 BookMyShow is currently India’s largest online entertainment ticketing platform

spread across 5 countries and operating in almost 60 cities.

 Headquartered in Mumbai, Maharashtra. It additionally has offices in New

Delhi, Bangalore, Hyderabad, Chennai and Kolkata.

 The company currently has around 1,068 employees, according to reports.

 FOUNDERS-Ashish Hemrajani, Rajesh Balpande, Parikshit Dar

Institutes BookMyShow Visits, Roles &
CTC
Facts & News - BookMyShow

 BookMyShow sees business fast approaching pre-Covid levels

Paytm Mall

 Paytm is an Indian mobile payments and financial services company.

 Vijay Shekhar Sharma - Currently the MD & CEO of the company.
 It has headquarters in Gurugram, Haryana, India.
 Paytm Mall has 698 employees.
Institutes Paytm Mall Visits-

 SP jain
 IIM, Tiruchirappalli
 IIM, Kozhikode
 IIM, Calcutta
 IIM, Bangalore
Roles Offered & CTC

 Marketing Manager
 HR Manager
 Assistant Manager
 Relationship Executive
  Product Managers

  Paytm pays average CTC of 16 Lakhs.

Fact & News – Paytm Mall

 International expansion in Japan & Canada

 Paytm Mall FY20 loss down 60% to Rs 479 crore.

 Paytm Mall plans to hire 300 people in next few months across biz,
technology, product segments
AJIO

 An Indian e-commerce Company AJIO, is a subsidiary company of Reliance

Retail was founded by Mukesh Ambani.
 CEO - Nair Vineeth CEO
 The company currently has around 1,444 employees, according to reports.
Institutes AJIO Visits-

 International Institute of Information Technology Bangalore

          

Roles Offered & CTC

 Dy Manager – Planning & Analytics

Facts & News - AJIO

 Reliance Retail starts assisted e-commerce for Ajio through Jio stores

More global brands land in Ajio cart

SUGAR

 The Indian beauty e-commerce market, which is still in its early stages, might
witness a spate of acquisitions over the next 3 to 4 years as smaller, 
direct-to-consumer (D2C) firms expand up, following a pattern set in the US.
 The beauty firm, which operates on a hybrid model, currently has a presence in
more than 10,000 sales outlets in more than 130 locations
 The Sugar Cosmetics valuation was last recorded to be over $100 million in
February 2021. The brand is currently eyeing a valuation of $500 million.
 SUGAR Cosmetics has 201 to 500 employees.
 Co-Founder and CEO -
• Kaushik Mukherjee
• Vineeta Singh
Institutes SUGAR Visits, Roles Offered &
CTC
Facts & News - SUGAR

 The company's latest plans of crossing Rs 300 crore in revenues during FY22.
 Sugar also sells its products outside India, in countries like Korea, Germany, Italy
and the US.
 The team grew from 87 to over 1,750 retail touchpoints in only two and a half
years.
 Sugar Cosmetics' operating income increased by 82% in FY20, from Rs 57.14
crore in FY19 to over Rs 103.71 crore.