A Platform for SALES PROFESSIONAL

JOBS . CONTENT . COMMUNITY

Pitch Document for Prospective Investors

This is a confidential document and is only for the purpose of showcasing our
business to prospective investors to attract potential investments.
Pitch document

Business Description
Mintly is an Online marketplace for finding talent for Sales, know more about
sales via our premium content and connect with other sales professionals.

Mintly provides a seamless, content-rich platform for Employers and

job seekers. Minty, thereby also facilitates a strong community of sales
professionals.

Mintly currently focuses on Retail, FMCG and Finance sectors across Tier 2 and 3
cities in South India

The Problem Mintly is solving

Job Market in India is currently plagued with following gaps:

+ No service available with focus on sales and service jobs.

+ Large portals focused on Tier 1 city jobs and their reach to
local businesses is limited.
+ They are serving Tier 1 & 2 companies.
+ Many field level sales guys are UNLISTED and not available online.

Other Job Portals like AASAN JOBS, BABA JOBS, QUIKR and SHEROES are focused
on IT, Blue Collared and Grey Collared Jobs.

Our Target Segment

Mintly currently focuses on FMCG, Retail and BFSI across Tier 2 and 3 cities
in South India.
Pitch document

Size of our Potential Market

There are estimated 1.87 crores sales profession-
als across India in 2017-18. This is expected to
swell to 1.90 crores in 2018-19 and 1.94 crores in
2019-20.

The number of sales jobs in 2016 is 36 lakhs and

is expected to rise to 40 lakhs.

The sales manpower business is worth of

Rs.22.6k crores in 2017-18, and is expected to
grow to 25k crore in 2018-19 and 27.5k crore in
2019-20 respectively.

The market in Tier 2 and 3 cities alone is worth

Rs.6K crores and can reach Rs.11k cores in 2020.

Our GTM Strategy

1. Build Supply
+ Through online efforts: SEO, SEM, Social media marketing, content creation text
and videos
+ Through institution reach: Build active partnerships with e-cell of all colleges in
Tier 2 and 3 cities
+ Through ATL efforts: Outdoor advertising, print, radio, van campaigns, and PR
campaigns
+ Through BTL activities: Signages, delivery van branding, event sponsorships, gifts

2. Create Demand
+ Dedicated sales team to acquire clients
+ Relationship team to nurture acquired clients and builds a long-term trusted
strategic alliance

3. Ensuring Quick closures

+ Building an algorithm for matching requirements with resume database
+ Building unique features like video resume
+ Making the platform simple, relevant and easy to use
Pitch document

Competition
There are 147 job sites in India. The key competitors are:

Sl. No. Company # Jobs listed in India # Sales Jobs listed

1 Monster 2,52,814 57,457
2 Indeed 5,14,028 127,439
3 Times Jobs 1,47,783 33,519
4 OLX 2,98,869 5,632
5 Wisdom Jobs 4,28,232 36,393
6 Baba Jobs 27,637 5,895
7 Aasaan Jobs 5,630 620
8 Click Jobs 5,756 1,181
9 Mintly As on 20 Feb 2017 - 20,124

Mintly Revenue Projections & Milestones

Revenue in 2017-18 is expected at Rs.18.6 crores which is projected to
grow Rs.45 crores in 2018-19 and would reach Rs.159 crores in 2019-20.

EBITDA could reach Rs.110 crores in 2020 from (-60) lakhs in 2017.

Manpower required in 2017 is 11 which would increase to 412 by 2020.

Marketing budget in 2017-18 is planned for Rs.1.61 crores, Rs.2.99 crores

for 2018-19 and Rs.4.29 crores in 2019-20.

# Jobs placed by mintly in 2018 could be 4k and could reach 27K by 2020.

# Job seekers registered with minty would swell from 3.8 lakhs in 2018 to
27lakhs in 2020.

Where does Mintly Invest Money

Since this is People business via technology, we would focus on investing on
Marketing and Technology - using AI and other Automation approach. Keeping a
Lean team is the goal and build a Profitable Business