Digital Marketing Placement

Guarantee Bootcamp
4x ROI Guaranteed
6 MONTHS ONLINE
INDEX

About upGrad 02

Why Digital Marketing ? 03

Program Highlights 04

Your Live Project Journey 06

Programme Curriculum 07

Digital Marketing Toolbox 13

Career Impact 14

Eligibility Criteria and Application Process 15

Program Details 16
ABOUT
UPGRAD

upGrad is India’s largest online higher education company with over

2 million learners across 85+ countries.

Ranked #1 in 'LinkedIn's Top Startups in India' 2020 list and awarded the
with the title of 'Best Tech for Education' by IMAI in 2019, upGrad was
amongst the Top 50 Fast-growing Companies listed by the Financial Times.

Our aim is simple:

We at upGrad promise to equip you with the
perfect mix of business acumen and technical
capabilities, to develop future-ready,
well-rounded digital marketers.

Ronnie Screwvala
Co-founder and Executive Chairman

02
 WHY
DIGITAL MARKETING

Businesses are working around the
clock to find new strategies to
maximize their interaction with their
customers by taking advantage of
digital technologies. To do so, they
have strengthened their digital
marketing efforts to make very
specific content designed to attract
their target audience and engage
with them.
The digital advertising industry
across India had a market size of
around 47 billion in 2015, which
only went up to a market size of
around 199 billion in the financial
year 2020. This figure is projected
to go up to 539 billion rupees by
the financial year 2024.
As the economy continues to
become even more digital, it is
clear that Digital Marketing, as a
career choice, is here to stay.

600
539

500
Market size in billion Indian Rupees

423
400
333

300 266

199
200
160
116.3
86.2
100 65
47

0 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Years

03
PROGRAM
HIGHLIGHTS

The upGrad Digital Marketing Bootcamp is a unique 6-month placement

guarantee program meant for freshers / working professionals with 0-3 years
of work experience who want to build a career in digital marketing.

Learn from seasoned

industry experts

Fine tune your soft skills

Strengthen your
interview game

Get a job as a digital marketer

Access the career

center from day-1

Get industry readiness

certifications

04
PROGRAM
FEATURES

200+ 65+
hours of live teaching hours dedicated to
soft skill development

65+ 6+
hours dedicated to 1:1 mentorship/interview
interview preparation sessions with experts

5+ 5+
case studies live projects

2-Day 15+
Hackathon hours of recorded
resource library

05
YOUR LIVE PROJECT
JOURNEY

Build Your Own Blog (BYOB)

Run a Facebook Ads Campaign Live

Optimise your Blog for Relevant Keywords

Run a Search and Display Campaign on Google Ads

Analyse your Campaign Performance using Google Analytics

06
PROGRAMME
CURRICULUM

1. Digital Marketing Fundamentals

Customer Centricity and User Funnel/Personas

STP and Competitor Analysis

Digital Marketing Channels - Relevance and Capabilities

Digital Marketing Metrics

Paid, Owned, Earned Media (POEM Model)

2. Building a Web Presence

Building and Hosting a Blog

Designing a Blog

WordPress Installation and Configurations

Tools: WordPress, GoDaddy, Yoast SEO

07
 3. Social Media Marketing

Social Media Channels - Relevance and Capabilities

Platform Specific Campaign Planning and Execution

Growing and Sustaining Your Social Presence

Brand Building and Brand Management via Social Media

Tools: Meta Ads Manager, Twitter Ads, Youtube Ads, LinkedIn Ads,
Microsoft Office, BuzzSumo, Canva, Hootsuite/Sproutsocial

4. Content Marketing

Building a Content Marketing Strategy

Content Writing for Blogs, Social Media and SEO

Understanding Various Content Formats Available

Creating Content Buckets and Content Calendars

Tools: Content Management Systems, Canva, Google Trends,

MS Office, WordPress

08
 5. Search Engine Optimization (SEO)

Keyword Research & Analysis

On-page and Off-page Optimization Techniques

Using Search Console for Effective SEO

How to do an SEO Audit for any Website

Tools: Ubersuggest, SEOptimer, Yoast

6. Performance Marketing

Concepts used in Media Planning

Bidding Strategies (CPM, CPC, CPV, CPL etc.)

Shopping Ads, Search Ads and Display Ads

Optimisation and Search Engine Marketing Best Practices

Tools: Google Ads, Google Analytics, Keywords Planner, SEMRush, GDN

09
7. Email Marketing and Programmatic Advertising

Planning an Email Marketing Strategy

Email Marketing Platforms and List Management Strategy

Email Automation and Drip Email Marketing Campaigns

Real Time Bidding and Setting up Programmatic Campaigns

Tools: DV 360, GetResponse, MailChimp

8. Digital Marketing Analytics

Setting-up a Google Analytics Account

Creating Properties and Views for Accurate Tracking

Setting-up Conversion Tracking Goals & Events

Reading and Reporting GA Data

Tools: Google Analytics, Google Tag Manager

10
 9. Integrated Digital Strategy

Integrated Digital Strategy Planning and Execution

Media Plan and Integrated Calendars

360 Degree Communication

Aligning and Working with Stakeholders

10. Soft Skill Development

Personal Introduction and Storytelling

Effective Business Communication

Group Discussions and Group Interviews

Public Speaking and Creative Writing

Frameworks for Business Problem Solving

11
 11.Career Preparation

Mock Interviews

LinkedIn Profile Building

Resume Building

Mentorship Calls

Aptitude Building

Disclaimer: Program curriculum is subject to change basis inputs from the institute and experts. Please refer to the website for
update details, or speak to our Admission Counsellors. 12
DIGITAL MARKETING
TOOLBOX

This program will give you hands-on experience on 25+ tools to get you
job-ready.

13
CAREER
IMPACT

100% Placement Guarantee

Get a job with a minimum salary of 4LPA within 150 days of program
completion
Get an opportunity to interview for 300+ hiring companies
partnered with upGrad
*T&C Apply

Career Counselling
Get personalised career pathing from industry experts to chart out
the best opportunities based on your interests
Continuous check-ins to ensure sustained efforts to achieve the
desired outcome

Resume and Profile Building

Our experts will also help you understand the expectations of the
industry so you can prepare your resume better
Evaluate your resume as a prospective employer
Determine areas that might require additional emphasis
Get the best resume tips and strategies to land your dream job

Interview Preparation
These interviews are customized to the roles that you are
applying for
Get a detailed review of the interview processes
Mock interviews, group interviews, domain interviews,
DM interview prep

14
ELIGIBILITY CRITERIA AND
APPLICATION PROCESS

Who can apply?

• Professionals/freshers with 0-3 years of experience, holding any
bachelor’s degree with a minimum 50% score from an accredited
institution
• Students in the final semester of their graduation are eligible to
apply if their average of previous semester scores is a minimum
of 50%

Application process

Step 1: Step 2:
Fill the Application Form Submit video SOP
Apply by filling a simple Submit a small video of 60-90
application form. seconds talking about your
motivation for joining the program

Step 3: Step 4:
Get Shortlisted Pay & Start Learning
Candidates will be An offer letter will be rolled out to the
shortlisted based on select few candidates. Secure your
application submitted seat by paying the admission fee.

Eligible criteria for the placement guarantee

To be eligible for the placement guarantee the learners must meet the following criteria (Not meeting any one or more
of these mentioned criteria would translate to 'No placement guarantee’)
• Learners must achieve a minimum of 75% attendance across all sessions
• Learners must score a minimum of 75% score in the final (industry-relevant) examination (hard skills, soft skills and
communication skills)
• Learners must complete all 5 live projects as per stipulated timelines
• Learners must attend all career and mentorship calls offered during the program
• Learners must complete Google Ads, Google Analytics and Google Fundamentals of Digital Marketing Certificate
during the course of the program

Disclaimer: Program fee and payment options are subject to change. Please refer to the website for updated details or speak to
our admission counsellor. 15
PROGRAMME
DETAILS

Programme Start Date

Please refer to the website

Programme Duration & Format

6 Months | Online

Eligibility
Graduation with 50%

Fees
₹ 99,000 (Inclusive of Taxes)
EMI structure - 6 month no cost ₹ 15,000 as Downpayment has to be paid before the program begins.
Each Installment - ₹ 14,000

Time Commitment
15-20 hours/week

(A Week in Your Journey)

Days Class Timings

Tuesday, Wednesday & Thursday 7:00 PM - 9:30 PM

Saturday As per slot selected

Sunday 10:00 AM - 12:30 PM

16
 upgrad.com

For further details, contact

admissions@upgrad.com 1800 210 2020

We are available 24*7

upGrad Education Private Limited. Nishuvi, 75, Dr. Annie Besant Road Worli,
Mumbai - 400018, India.