B2B PROJECT PROPOSAL

IT SECTOR
Group 9
 B2B LANDSCAPE IN INDIA IN IT SECTOR

 With the Make in India and Digital India program, the IT and Business Process Management (BPM)
sector
 Domestic IT-BPM market is growing at an impressive CAGR of 14%
 IT and BPM sector contributes 45% of the total services exported from the country, and by 2025 we
aspire to double the revenue from $154 billion
 B2B models in IT services in India have seen a steady growth as enterprises have gradually
increased their adoption over the years
 Way forward for the services lie in deeper penetration into the MSME segment that constitute more
than 90% of total enterprises in India
GROWTH OF B2B IN IT SECTOR

● Digital services in B2B are rising with growing

number of startups entering the domain- in 2017,
share of B2B in the overall startup base was 40%
● Share of funding that the B2B focused startups
are gathering is seeing good growth (>30% in
2017)- a significant portion of the funding is
going into advanced tech such as hybrids of big
data analytics and human assisted AI
● Further Government initiatives such as the Digital
India Campaign, Startup India, Make in India are
contributing to the rise of ecommerce and
creating a sustained environment for growth
SEGMENTATION OF B2B IT SERVICES IN INDIA
PURPOSE AND IMPORTANCE OF THE PROJECT

 B2B organizations can no longer ignore power of delivering customized experiences

to their customers.
 Global organizations with distributed B2B setups across geographies, and multiple
outsourced and local vendors, are considering consolidation and in-sourcing to boost
supply chain agility.
 To do this effectively, we must first assess the technological maturity and define the
B2B integration goals accordingly.
 IT companies are helping towards achieving this synergy by providing technological
and Marketing efficiency
 PROJECT OBJECTIVES

1. To understand the nature and size of the B2B market space in India in the IT sector, and broadly view
the companies competing for market share within
2. Omnichannel overview to understand the messaging and impact they have since companies must offer
unified purchase experience across platforms
3. To understand the contribution of IT companies in B2B Market space
4. Analyse the importance of digital experience for B2B companies
5. Global marketing strategies and how they differ from strategies within India
6. The impact of ‘Make in India’ initiatives in the IT Sector
7. To conduct interviews with experts from the domain to give us perspective and depth of understanding
on several fronts.
 QUESTIONS
o How important do you think the impact of IT sector has on B2B till now?
o What initiatives or tools are being implemented by your company towards the progress of B2B
markets?
o Define the value chain impact by the technologies offered by IT sector and your company?
o What futuristic progress do you think is required for India to reach the highest level of effeciency
in the B2B markets? How much of it has been achieved?
o How has government initiatives like make in india and startup India impacted the It Sector as
well as B2B markets?
o Have there been any adverse effect on business due to government’s strict rules and policies?
o According to you, will government provide more incentives to boost B2B business in IT sector in
future?
PROFILE OF EXPERTS
 “MAKE IN INDIA” FOR IT SECTOR

The “Start-up India” initiative has set a corpus of $3.7 billion to fund entrepreneurship in the IT sector. To attract inflow of

foreign capital and to ensure the success of ‘Make in India’, the corporate tax for MNCs has been reduced.

As the government introduced policies that are conducive for the growth of start-ups and innovation, several companies have set

up incubation centers in the country. Start-ups are exempt from paying income tax for three years and any venture capital funds

investing in start-ups are exempt from the Capital Gains Tax too. These positive steps have moved India’s rank from 134 to 130

on the World Bank’s“Ease of Doing Business” .

The government, along with the National Association of Software and Services Companies (NASSCOM), has initiated projects

to develop infrastructure for Information and Communication Technology (ICT) throughout the country. Roadshows like

TechMarch and bilateral trade seminars are being used to showcase India’s innovation and market her skilled manpower in the

field of smart manufacturing and Internet of Things (IoT).