RULES FOR USE OF SFI

ON-PRODUCT LABELS
AND OFF-PRODUCT
MARKS
SECTION 5

NOVEMBER 2015
RULES FOR USE OF SFI ON-PRODUCT LABELS AND
OFF-PRODUCT MARKS

PART 1: RULES FOR USE OF SFI ON-PRODUCT LABELS 4

PART 2: GENERAL RULES FOR USE OF SFI ON-PRODUCT LABELS 5

PART 3: RULES FOR USE OF SFI OFF-PRODUCT MARKS 8

PART 4: RULES FOR USE OF SFI WORD MARKS 8

PART 5: GENERAL RULES – FOR USE OF THE SFI OFF-PRODUCT

MARKS AND WORD MARKS 9

Appendix 1: SFI Program Certification Mark (On-Product) – Art Rules 10

Appendix 2: SFI On-Product Labels 12
Appendix 3: SFI Off-Product Mark – Art Rules 16

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RULES FOR USE OF SFI ON-PRODUCT LABELS AND
OFF-PRODUCT MARKS
INTRODUCTION

SFI Inc. is an independent, non-profit, charitable organization dedicated to promoting sustainable

forest management in North America and supporting responsible procurement globally. The SFI
Board is a three chamber Board of Directors representing environmental, social and economic
interests equally, and the program addresses local needs through its grassroots network of 34 SFI
Implementation Committees across North America. SFI Inc. directs all elements of the SFI program
including the SFI forest management, fiber sourcing and chain-of-custody standards, labeling and
marketing.

Consumers in growing numbers want assurance that their buying decisions represent a sound
environmental choice. They are asking for proof that wood, paper and packaging products are made
with raw materials sourced from certified forest content and certified sourcing. The SFI 2015-2019
Forest Management Standard, SFI 2015-2019 Fiber Sourcing Standard and SFI 2015-2019 Chain-of-
Custody Standard can deliver a reliable and credible mechanism so businesses can provide this
assurance to their customers. In order to use any of the SFI on-product labels or off-product marks,
an organization must be third-party certified by an accredited certification body.

The SFI program meets guidelines on environmental claims in product advertising and
communication issued by the U.S. Federal Trade Commission and guidelines on environmental
labeling and advertising issued by the Competition Bureau of Canada.

Studies have shown that consumers appreciate the value of forest certification in helping them
identify wood and paper products from legal, responsible sources.

The fact that the SFI program can deliver a steady supply of fiber from well-managed forests is
especially important at a time when there is increasing demand for green building and responsible
paper purchasing, and only 10 percent of the world’s forests are certified.

RULES FOR USE OF SFI ON-PRODUCT LABELS AND OFF-PRODUCT MARKS | 3/17
 1.2 Chain-of-Custody Labels for Average Percentage Method
PART 1. RULES FOR USE OF SFI ON-PRODUCT LABELS
The average percentage method allows chain-of-custody certificate
holders to consistently label all of their products with the average
The SFI program has three on-product labels: two Chain-of-
percentage labels. To use the “Promoting Sustainable Forestry and
Custody labels and one SFI Certified Sourcing label.
Recycled Content” label with the average percentage method, the
chain-of-custody certificate holder must meet a 70% threshold,
Certified Chain-of-Custody labels track the use of fiber from
which can be obtained by certified forest content and/or recycled
certified forests, certified sourcing and recycled material.
content. If recycled content is not used, then the label must
state, “Promoting Sustainable Forestry.” If the chain-of-custody
The SFI Certified Sourcing label does not make claims about certified
certificate holder drops below the 70% threshold, they shall be
forest content. Certified sourcing can include fiber sourced from
transparent and disclose the actual amount of certified forest
a company that conforms with Section 2 - SFI 2015-2019 Forest
content and/or recycled content on the label. The following two
Management Standard, Section 3 - SFI 2015-2019 Fiber Sourcing
labels may be used by any chain-of-custody certificate holder that
Standard, from recycled content, or from certified forest content.
drops below a 70% threshold and uses the average percentage
Fiber shall never be sourced from a controversial source.
chain-of-custody method.

Primary producers of wood, wood pulp and/or pulp and paper

products certified to the PEFC Chain-of-Custody standard can use
the SFI label as long as the following criteria are met:
a. the primary producer must be an SFI Program Participant;
b. the primary producer must be certified to all of the
applicable objectives in Section 2 - SFI 2015-2019 Forest
Management Standard and/or Section 3 - SFI 2015-2019
Fiber Sourcing Standard.
• An organization that owns or manages forestlands
must be certified to Section 2 - SFI 2015-2019 Forest
1.3 Chain-of-Custody Labels with Mobius Loop
Management Standard.
If a chain-of-custody certificate holder uses recycled content, they
• An organization that only sources direct from the forest
can chose to incorporate a Mobius loop stating the percentage of
and does not manage the forestlands must be certified to
recycled content in the product. Below is an example of the chain-
Section 3 - SFI 2015-2019 Fiber Sourcing Standard.
of-custody labels with the Mobius loop.
• An organization that owns or manages forestlands
and sources direct from the forest must be certified to
Section 2 - SFI 2015-2019 Forest Management Standard
and Section 3 - SFI 2015-2019 Fiber Sourcing Standard.

1.1 Chain-of-Custody Label for Volume Credit Method Label

The volume credit method allows a company to label only the
percentage of output corresponding to the percentage of certified
forest content and/or recycled content used in the manufacturing
process. This is always at a 1:1 ratio, so it is considered 100%
certified. The following two labels may be used by any chain-of-
1.4 Certified Sourcing Label
custody certificate holder that uses the volume credit chain-of-
The SFI Certified Sourcing label can be used by any organization
custody method. If the chain-of-custody certificate holder uses
certified to Section 2 - SFI 2015-2019 Forest Management Standard
recycled content, then the label must state, “Promoting Sustainable
and/or Section 3 - SFI 2015-2019 Fiber Sourcing Standard. The
Forestry and Recycled Content.” However, if recycled content is not
SFI Certified Sourcing label does not make claims about certified
used, then the label must state, “Promoting Sustainable Forestry.”
forest content. Eligible inputs that count toward the Certified
Sourcing label includes fiber from Section 2 - SFI 2015-2019
Forest Management Standard, fiber from Section 3 - SFI 2015-
2019 Fiber Sourcing Standard, fiber from recycled content, or fiber
from certified forest content. Fiber shall never be sourced from a
controversial source.

SFI-XXXXX SFI-XXXXX

SFI-XXXXX

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PART 2. GENERAL RULES FOR USE OF SFI ON-
PRODUCT LABELS
SFI Inc. owns the on-product labels shown in Appendix 2. The SFI
“tree/leaf” design shown below is registered in the United States,
Canada, Mexico, European Union, China, Japan and South Korea.
The SFI program owns all right, title and interest in the foregoing
marks and exercises legitimate control over the use of these on-
product labels.
Qualified organizations or those with a valid certificate issued by
an accredited certification body may use the on-product labels
upon receiving authorization from the SFI Office of Label Use and
Licensing, provided the following conditions and limitations are
strictly adhered to:
2.1 SFI marks are registered with both the U.S. Patent and
Trademark Office and the Canadian Intellectual Property Office, and
each mark must be individually accompanied by an ® to indicate that
the on-product label is associated with the SFI program.
2.2 All projects with the SFI label must be sent to the SFI Office of
Label Use and Licensing prior to press. There are no size or color
restrictions on the label, but if the certified printer uses the above
green/black version, the PMS color is 348.
2.3 The on-product label may be combined with the Program for
the Endorsement of Forest Certification (PEFC) schemes on the
product label, assuming the organization has a valid PEFC chain-
of-custody certificate and meets all PEFC logo use requirements.
2.4 The recycled Mobius loop may only be used within the SFI label
when the organization is certified to Section 4 SFI 2015-2019 Chain-
of-Custody Standard.
2.5 The tree/leaf design may not be displayed by itself, and must
always be accompanied with either “Sustainable Forestry Initiative”
or “SFI,” the claim associated with the label, the SFI website (www.
sfiprogram.org), and the certified organization’s SFI label ID number.
2.6 The SFI label identification number must be added under the
SFI program website. The numbering system is as follows: SFI-
00000. The label users’ unique label ID number is a license number
provided by SFI Inc. The label ID number is a different number than
the chain-of-custody number provided by the certification body.
2.7 For private branded products where the company has concern
disclosing the relationship with the manufacturer, or if there
is concern with revealing strategic competitive information
about the manufacturer, SFI Inc can issue a second SFI label ID
number. While the second SFI label ID number would be on the
product when searched in the SFI on-line database, the supplier
information will read “Contact SFI Inc. for More Information on
this Product (Tel: 202-596-3450).” SFI staff can confirm for the
RULES FOR USE OF SFI ON-PRODUCT LABELS AND OFF-PRODUCT MARKS
person making the enquiry that the label is legitimate based
on information supplied. This second SFI label ID number will
only be granted for organizations who produce private branded
products and request a private number in order to avoid disclosing
competitive information. The manufacturer must continue to use
their originally assigned SFI label ID number for all other products
they manufacture and label that do not have competitiveness
concerns as described above.
2.8 The on-product labels can be used in either horizontal or
vertical styles.
2.9 The on-product labels can be used in English, French and
Spanish, and translations are available.
2.10 Any public communication by Program Participants and label
users shall be accurate and consistent with applicable law and
requirements for SFI logo use. Program Participants and label users
are encouraged to consult the U.S. Federal Trade Commission’s
guidelines on environmental claims in product advertising and
communication and the guidelines on environmental labeling
and advertising issued by the Fair Business Practices Branch of
Industry Canada’s Competition Bureau, as appropriate, and to seek
additional information and direction from national accreditation
bodies, national standards bodies, and national, state and
provincial consumer protection and competition laws.
2.11 The on-product labels may be used on products, including
shrink wrap and other product packaging, that have been produced by
a primary or secondary producing facility, a publisher, a retailer or a
printer that has qualified for use of the appropriate on-product labels.
2.12 The on-product labels may be used in product/brochures or
advertising for products that qualify to use one of the on-product
labels subject to the following rules:
a. When discussing products produced by a qualified facility,
the on-product usage is restricted to either, 1) the
statement, “Look for this label on (specified product)” or,
2) in a picture of a product with the label on the product.
b. When promoting the sale of trees or logs grown on certified
land by landowners who have the land third-party certified to
the SFI Standard.
c. When referencing the products of a company with mills that
do not all qualify for the certification mark, this fact must
communicated (e.g., “only some of the mills producing ‘x’
product are qualified to use the SFI on-product label”).
d. If all the products in a product line are not certified, the label
must accurately state this (e.g., “this label applies only to the
cover of this publication”).
2.13 When the “At Least X% Certified Forest Content” label
is being applied on solid wood products, the claim must read,
“Product Line Contains At Least X% Certified Forest Content.”
Artwork for this label is available upon request.
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2.14 An SFI chain-of-custody certificate holder may make a claim
of any percentage of certified forest content, but use of the label is
contingent on the production batch having at least 10% certified
forest content, unless the product is 100% recycled content.
2.15 When using the X% Chain-of-Custody label, the claims can
be switched in order so “X% Certified Sourcing” or X% Recycled
Content” is first. Furthermore, label users can add the words, “At
Least” in front of the “X% Certified Forest Content” claim.
2.16 Label users can substitute the term “Recycled Content” on
the labels and replace it with pre-consumer recycled and/or post-
consumer recycled.
2.17 Facilities that utilize 100% recycled content can use the X%
label with the average percentage method. They cannot, however,
use the X% certified forest content tagline, and must exclude that
tagline from the label.
2.18 Printers that are certified to the SFI Chain-of-Custody
Standard may use their chain-of-custody procedures to account for
product that is approved for the Certified Sourcing Label, and label
that product with the Certified Sourcing Label. These organizations
must obtain documentation from their suppliers that the product is
approved for the Certified Sourcing Label.
2.19 Publishers can work with a certified printer and do not need
a separate chain-of-custody certification unless they are actually
printing the publication.
2.20 Any public communication by Program Participants and
label users shall be accurate and consistent with applicable
laws and requirements for SFI logo use. Program Participants
and label users are encouraged to consult the U.S. Federal
Trade Commission’s guidelines on environmental claims in
product advertising and communication and the guidelines on
environmental labeling and advertising issued by the Fair Business
Practices Branch of Industry Canada’s Competition Bureau, as
appropriate, and to seek additional information and direction
from national accreditation bodies, national standards bodies and
national, state and provincial consumer protection and competition
laws. Label users should consult with their legal counsel when
preparing product advertising that includes an SFI on-product label
or any other reference to the SFI program.
a. Point of purchase (POP) materials should avoid
environmental claims that can be tied to the product.
Rather, they should explain the SFI Program Participant’s
voluntary participation in a program for sustainable forest
management. Avoid references or suggestions that the SFI
program preserves forests.
b. Avoid promoting any specific attributes of the product(s)
bearing the mark when discussing participation in the SFI
program, other than those related to forest management.
c. Organizations can make claims about other certified
processes (e.g., soy ink or alternate power sources) as long as
it is clear that this is not associated with the SFI certification.
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2.21 All advertising material must be sent to the SFI program’s
Office of Label Use and Licensing for review and approval. SFI staff
are available to answer questions about the use of the marks and
these rules.
2.22 The Office of Label Use and Licensing reserves the right to
request samples of all uses of the SFI On-product labels from time
to time.
2.23 If the Office of Label Use and Licensing determines that a label
user is not using the marks as provided in these rules, which may
be amended from time to time, or no longer meets the criteria set
out in the SFI program requirements, it will send a written notice to
the label user specifying the inappropriate use(s) and allow thirty
(30) days in which to make a correction. If the label user fails to
make the correction, the right to use the marks will be revoked.
2.24 Label users who observe misuse of any of these marks shall
report this immediately to the Office of Label Use and Licensing.
2.25 When selling product as SFI chain-of-custody certified, the
organization shall provide customers with written information
confirming the supplier’s certified status, an official SFI claim
statement and the organization’s chain-of-custody number. This
can be in the form of, but is not limited to, an invoice, bill of lading,
shipping document, letter, or other forms of communications
available to the customer at the time of the sale of the product.
2.26 When using the SFI chain-of-custody X% content labels, the
following rules must be taken into consideration:
a. The X% content label must equal all parts to 100%.
b. If a specific attribute does not apply (e.g., post-consumer
recycled content), the company must exclude that tagline
from the label.
c. If a company wishes to make a 100% certified sourcing claim,
the certified sourcing label must be used.
d. The 100% certified forest content claim can be made only
when the physical separation method has been used
throughout the chain-of-custody process.
2.27 The organization approved to use the SFI on-product label
can use either the color, black and white, or reversed style labels.
Where one-color print is being used, the SFI label may be the same
color as the rest of the product.
2.28 The size of the label can be determined by the certified
company approved to use the SFI label, if approved by the SFI Office
of Label Use and Licensing.
2.29 If the label is being used on a small product (e.g., pencils)
and the claim may not be legible, a company may apply to the
SFI Office of Label Use and Licensing for additional exceptions on
applying the SFI on-product label.
2.30 The following taglines can be used in combination with SFI
on-product labels and with promotional materials that may or may
not include the SFI label. The SFI website (www.sfiprogram.org) can
be added to any of these taglines.
a. Approved claims for use with the Section 2 - SFI 2015-2019
Forest Management Standard and certified primary producers:
• We are proud to be part of a growing community
of landowners, conservation groups and responsible
companies all working towards improving
forest management.
• Through our Sustainable Forestry Initiative®
certification, we help our customers’ source
responsible forest products.
• We are proud to be part of a certification program whose
participants have contributed over $1 billion in research.
• We are excited to work with the Sustainable Forestry
Initiative®, a program supported by conservation
groups across North America.
• We promote responsible forest management and so do
our customers.
• With Sustainable Forestry Initiative® certification, we
proudly support North American communities.
• The Sustainable Forestry Initiative® program promotes
sustainable forest management.
• The Sustainable Forestry Initiative® program integrates
the perpetual growing and harvesting of trees with the
protection of wildlife, plants, soils and water.
• The Sustainable Forestry Initiative® program promotes
responsible forest management.
• By supporting the Sustainable Forestry Initiative®
program, (SFI certified organization name) is helping
to strengthen forest practices in North America and
promote responsible sourcing globally.
b. Approved claims for use with Section 4 - SFI 2015-2019
Chain-of-Custody Standard certification
• With Sustainable Forestry Initiative® chain-of-custody
certification, (SFI certified organization name) is
meeting the growing demand for forest products from
responsible sources.
• By using the Sustainable Forestry Initiative® label, (SFI
certified organization name) is telling customers you
care about forest management, and are prepared to
meet their high standards.
• The Sustainable Forestry Initiative® program promotes
sustainable forest management.
• The Sustainable Forestry Initiative® program integrates
the perpetual growing and harvesting of trees with the
protection of wildlife, plants, soils and water.
• The Sustainable Forestry Initiative® program promotes
responsible forest management.
• By supporting the Sustainable Forestry Initiative®
program, (SFI certified organization name) is helping
to strengthen forest practices in North America and
promote responsible sourcing globally.
RULES FOR USE OF SFI ON-PRODUCT LABELS AND OFF-PRODUCT MARKS
c. Approved claims for use with SFI Certified Sourcing
(Secondary and Primary Manufacturers) certification (Section
3 – SFI 2015-2019 Fiber Sourcing Standard)
• The Sustainable Forestry Initiative® certified sourcing
label is proof (SFI certified organization name) is using
fiber from responsible and legal sources.
• This demonstrates (SFI certified organization name)
support for improved forestry practices and strong
communities across North America.
d. Approved claims for all SFI certified organizations
• The Sustainable Forestry Initiative® is a
comprehensive, independent certification program
that works with environmental, social and industry
partners to improve forest practices in North America
and fiber sourcing worldwide.
• The Sustainable Forestry Initiative® is based on
14 core principles that promote sustainable forest
management, including measures to protect water
quality, biodiversity, wildlife habitat, species at risk and
Forests with Exceptional Conservation Value.
• The Sustainable Forestry Initiative® is an independent
501(c)(3) non-profit charitable organization, and is
solely responsible for maintaining, overseeing and
improving the internationally recognized SFI® program.
2.31 The following geographic taglines can be used in combination
with the SFI on-product labels and with promotional materials that
may or may not include the SFI label. A Program Participant, primary
or secondary producer can only use these taglines if they successfully
demonstrated to the SFI certification body conducting the Section 4 -
SFI 2015-2019 Chain of Custody Standard audit that they have tracked
the sources of their supply, and that the wood fiber is sourced in
North America in a manner consistent with the geographic tagline
suggested. If a company sources any of its raw materials outside
of North American, these claims can only be used if physical
separation is employed. A 5% de minimis is acceptable.
• This wood is from a responsibly managed [North American/
U.S./Canadian] forest.
• The fiber in this paper/packaging product is from a
responsibly managed [North American/U.S./Canadian] forest.
• The fiber in this product meets the requirements of the
independent Sustainable Forestry Initiative® program,
delivering assurance that it comes from a responsibly
managed [North American/U.S./Canadian] forest.
2.32 Usage of SFI labels and claims shall follow ISO 14020:2000.
2.33 The Office of Label Use and Licensing reserves the right to
refuse any label use that does not align with SFI Inc.’s strategic
objective, which is to “ensure the SFI 2015-2019 Standards and
Rules is strong, grounded in science, progressive and based on
integrity and proven through conservation collaboration resulting in
wide market acceptance.”
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PART 3. RULES FOR USE OF SFI OFF-PRODUCT MARKS
In addition to its on-product labels, SFI Inc. has off-product marks
to show participation in the program and to promote the program
generally. SFI Inc. owns all right, title and interest in these off-
product marks, and exercises legitimate control over their use.
SFI Licensed Off-Product Marks
3.1 Off-product marks may only be used by Program Participants
in good standing whose operations have been certified by an SFI
certification body to be in conformance with the SFI 2015-2019
Forest Management, the SFI 2015-2019 Fiber Sourcing Standard,
and/or the SFI 2015-2019 Chain-of-Custody Standard (for all or a
portion of their operations). Any express or implied claim that a
Program Participant is in conformance with the SFI Standard(s)
must be substantiated by a current, valid certification by an SFI
accredited certification body.
3.2 Off-product marks may be used as described in Part 5 under
General Rules for Program Participants.
3.3 The tagline mark (Good for You. Good for our Forests®) may be
placed beneath the off-product mark.
3.4 The SFI label identification number must be added under the
logo mark. The numbering system is as follows: SFI-00000. The SFI
Program Participants unique label ID number is provided by SFI Inc.
The label ID number is a different number than the certification
number provided by the certification body.
3.5 Program Participants must seek approval from the SFI Office of
Label Use and Licensing for use of the off-product marks.
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PART 4. RULES FOR USE OF SFI WORD MARKS
SFI Inc owns all right, title and interest in the foregoing word marks
and exercises legitimate control over the use of the word marks.
The purpose of these word marks is to show participation in the
SFI® program and to promote the SFI program generally.
• SUSTAINABLE FORESTRY INITIATIVE®
• SFI®
SFI Licensed Tagline Mark:
• GOOD FOR YOU, GOOD FOR OUR FORESTS®
4.1 Use of the word marks may only be used by Program Participants
in good standing whose operations have been certified by an SFI
certification body to be in conformance with the SFI 2015-2019 SFI Forest
Management Standard, SFI 2015-2019 Fiber Sourcing Standard and/or
the SFI 2015-2019 Chain-of-Custody Standard for all or a portion of their
operations. Any express or implied claim that a Program Participant is
in conformance with the SFI Standard(s) must be substantiated by a
current, valid certification by an SFI accredited certification body.
4.2 The ® only needs to be included the first time the “Sustainable
Forestry Initiative” or “SFI” word marks appears in a document,
whether it is in a title or in text. If both word marks are used, the
correct format is: Sustainable Forestry Initiative® (SFI) program,
and then the first use of “SFI” also carries an ®, i.e., SFI®.
4.3 A word mark must be an adjective, it cannot be a noun, so when
it is used in text, the word “program” or “standard” must appear
after the mark. The mark should not be plural or possessive.
4.4 The tagline mark (Good For You, Good For Our Forests®) can be
used in association with the word marks.
4.5 In addition to the uses described below in Part 5, General Rules
for off-product marks the word marks may be used as follows,
provided the advertisement or brochure refers to the SFI website
(www.sfiprogram.org) or the Program Participant’s website with a
hotlink to the SFI website:
• in advertisements that promote the Program Participant’s
certification to the SFI Standard(s); and
• in sales brochures and other similar product promotional items.
4.6 Program Participants must seek approval from the SFI Office of
Label Use and Licensing for use of the word marks.
PART 5. GENERAL RULES – FOR USE OF THE SFI
OFF-PRODUCT MARKS AND WORD MARKS
5.1 The Off-product and word marks may be used, subject to the
rules in Parts 3 and 4, and as follows:
a. In image advertising that focuses on a summary of company
accomplishments or values, on company people, on
company financial results or stock performance, on company
community activities, or any combination of the above. Such
advertising must not promote specific products, tout product
attributes, or make value propositions, although generic
products may be shown.
b. In communications that explain and/or promote the
Sustainable Forestry Initiative program’s services and
a company’s participation in the SFI program, both to
employees and to those outside of the organization.
c. On business letterhead, business cards, and invoices.
d. In annual reports, provided there is a reference to the SFI Inc.
website (www.sfiprogram.org).
e. On generic business signs (e.g., vehicles, forest stands, office
buildings, and mill sites that are owned or held on a long-
term exclusive lease). Vehicles or facilities must be under
the certified company’s direct control and must prominently
display the company’s name. If the vehicle or facility is sold or
the lease terminated, the marks must be removed before the
title is transferred or the occupancy ends.
f. On clothing and protective gear (e.g., uniforms, shirts and
hard hats), in conjunction with, but not attached to, the
company’s name or Off-product.
g. On a company website with a hotlink to the SFI website
(www.sfiprogram.org).
5.2 If any of the marks are used in written communications, the
following statement must be included in an appropriate location
(e.g., bottom of the page or on the back of a brochure), “SFI Marks
are registered marks owned by Sustainable Forestry Initiative Inc.”
5.3 In addition to the references to the SFI website required above,
companies should consider including a reference to the SFI website
in any document where a 0ff-product or word mark is displayed.
5.4 Use of the marks must comply with the Art Rules in Appendix
3, which are incorporated herein by reference, and with the
following:
a. A label user may use any one color in the presentation of the
Logo Marks. If the label user chooses to use green, the PMS
color is 348.
b. The off-product mark font is Vag Rounded Light. The off-
product mark may not be recreated using any other fonts or
styles of these fonts. The font sizes must remain in the same
proportions as the off-product mark provided in camera-
ready or electronic file form.
c. The off-product mark may appear within a photographic
image or illustration.
RULES FOR USE OF SFI ON-PRODUCT LABELS AND OFF-PRODUCT MARKS
d. The off-product mark may not be combined with any other
logo or image in such a way as to create a third logo or mark.
e. The tree/leaf portion of the off-product mark may not be
displayed by itself, but must always be accompanied with
SUSTAINABLE FORESTRY INITIATIVE as set out above.
f. The off-product mark must always be accompanied by the
participant’s SFI label ID number. The SFI label ID number
shall be added under the mark.
5.5 The SFI mark is registered with the U.S. Patent and Trademark
Office and in Canada, Mexico, the European Union, Japan, China
and South Korea, and must be accompanied by an ® to indicate
that SFI Inc. owns it, unless otherwise authorized in these rules.
5.6 Any public communication by Program Participants or label
users shall be accurate and consistent with applicable laws and
requirements for SFI off-product use. Program Participants and
label users are encouraged to consult the U.S. Federal Trade
Commission’s guidelines on environmental claims in product
advertising and communication and the guidelines on environmental
labeling and advertising issued by the Fair Business Practices
Branch of Industry Canada’s Competition Bureau, as appropriate,
and to seek additional information and direction from national
accreditation bodies, national standards bodies and national, state
and provincial consumer protection and competition laws. Legal
counsel, as well as with the SFI Office of Label Use and Licensing,
should be consulted during the preparation of any material that uses
the marks and describes or makes claims about the SFI program and
a company’s participation.
5.7 The Office of Label Use and Licensing reserves the right to
refuse any label use that does not align with SFI Inc.’s strategic
objective, which is to “ensure the SFI Standard is strong, grounded
in science, progressive and based on integrity and proven through
conservation collaboration resulting in wide market acceptance.”
5.8 If SFI Inc. determines marks are not being used as provided in
these rules, it will send a written notice specifying the inappropriate
use(s) and allow thirty (30) days in which to make a correction. If
corrections are not made, the right to use the marks will be revoked.
5.9 Any observed misuse of any of these marks should be reported
immediately to the SFI Office of Label Use and Licensing.
5.10 The SFI Inc. has marketing materials available on the
members-only section of the SFI website (www.sfiprogram.org).
Please contact the SFI Office of Label Use and Licensing for access
to this section.
5.11 Approval for SFI on-product label use and SFI marks should be
obtained by using the online label approval system (www.sfidatabase.
org) monitored by the SFI Office of Label Use and Licensing.
| 9/17
APPENDIX 1: SFI PROGRAM CERTIFICATION MARK (ON-PRODUCT) –
ART RULES
(Only the Promoting Sustainable Forestry label is depicted below for illustrative purposes.)

Vertical Horizontal
Mark Mark
1” minimum 1½” minimum
width for mark width for mark

4-Color Mark
Use CMYK color palette specs whenever 4-Color printing is
available.
SFI-XXXXX

4-Color Mark (CMYK)

2-Color Mark
Use PMS 348 CVC and black when PMS color is available.

SFI-XXXXX

2-Color Mark (PMS 348)

1-color Mark
Use B&W version of the marks when printing in black
and white.

1-color Mark (B&W)

Web-Safe Mark
Use jpeg or tiff for all website applications and PowerPoint
presentations.
SFI-XXXXX

Web-Safe Mark

Reverse Mark
Use reverse version of the marks when applying them to
dark backgrounds or over dark photographic images.

Reverse Mark

10/17 | RULES FOR USE OF SFI ON-PRODUCT LABELS AND OFF-PRODUCT MARKS
Color Palette SFI Black CMYK
The primary color palette consists of PMS 348 100% Black C 94.12%
CVC and Black. M 22.74%
Y 80.78%
Always match print jobs to color swatches to K 8.63%
maintain consistency.
PMS Web-Safe
Use Web-safe specs for PowerPoint 348 CVC R 12
presentations and website graphics. G 68
B 3E

Area of Isolation
To maintain clean, uncluttered layouts and to
maximize the impact and recognition of the
marks, always maintain an area of isolation all
around the marks as shown.

Note: marks may appear within a photographic

image or illustration given that an area of
isolation is maintained as noted.

Mark Violations
• To maintain consistency, do not modify or
alter marks.
• Do not violate area of isolation with text or
other graphics.
• Do not create a pattern with mark graphics.
• Do not alter the positioning of mark graphics
or re-position, recrop, break apart or
otherwise alter marks in any way. The mark
may not be recreated using any fonts or
styles other than the Vag Rounded Light or
Univers 57 Condensed for the “claim” and
website. The font size remains in the same
proportions as the mark provided in the
electronic file form.
• The tree/leaf design may not be displayed by
itself, but must always be accompanied by
the words “Sustainable Forestry Initiative”
or “SFI”, the “claim” and the website www.
sfiprogram.org.
• The SFI Label ID

Please consult with legal counsel, as well as the SFI Office of Label Use and Licensing, during preparation of all materials that
include these marks. All uses of the marks should be sent to SFI for review prior to using. In the event a Label User should
observe misuse of any of these marks, Label User shall immediately report such improper use.

RULES FOR USE OF SFI ON-PRODUCT LABELS AND OFF-PRODUCT MARKS | 11/17
 APPENDIX 2: SFI ON-PRODUCT LABELS

12/17
|
PRODUCT LABELING GUIDE VERTICAL LABEL ARTWORK OPTION #1

FOLDER:
SFI_Labels_Vertical

SUB FOLDER:
SFI_Labels_VC (VC: Vertical, Color)

SFI_CS_A_VC.ai SFI_COC_A_VC.ai SFI_COC_REC_A_VC.ai SFI_COC_REC_B_VC.ai SFI_COCalX_A_VC.ai SFI_COCX_A_VC.ai SFI_COCX_B_VC.ai

SFI_CS_A_VC.tif SFI_COC_A_VC.tif SFI_COC_REC_A_VC.tif SFI_COC_REC_B_VC.tif SFI_COCalX_A_VC.tif SFI_COCX_A_VC.tif SFI_COCX_B_VC.tif
SFI_CS_A_VC.jpg SFI_COC_A_VC.jpg SFI_COC_REC_A_VC.jpg SFI_COC_REC_B_VC.jpg SFI_COCalX_A_VC.jpg SFI_COCX_A_VC.jpg SFI_COCX_B_VC.jpg

SUB FOLDER:
SFI_Labels_VBW (VBW: Vertical, Black & White)

RULES FOR USE OF SFI ON-PRODUCT LABELS AND OFF-PRODUCT MARKS

SFI_CS_A_VBW.ai SFI_COC_A_VBW.ai SFI_COC_REC_A_VBW.ai SFI_COC_REC_B_VBW.ai SFI_COCalX_A_VBW.ai SFI_COCX_A_VBW.ai SFI_COCX_B_VWB.ai
SFI_CS_A_VBW.tif SFI_COC_A_VBW.tif SFI_COC_REC_A_VBW.tif SFI_COC_REC_B_VBW.tif SFI_COCalX_A_VBW.tif SFI_COCX_A_VBW.tif SFI_COCX_B_VBW.tif
SFI_CS_A_VBW.jpg SFI_COC_A_VBW.jpg SFI_COC_REC_A_VBW.jpg SFI_COC_REC_B_VBW.jpg SFI_COCalX_A_VBW.jpg SFI_COCX_A_VBW.jpg SFI_COCX_B_VBW.jpg

SUB FOLDER:
SFI_Labels_VR (VR: Vertical, Reverse)

SFI_CS_A_VR.ai SFI_COC_A_VR.ai SFI_COC_REC_A_VR.ai SFI_COC_REC_B_VR.ai SFI_COCalX_A_VR.ai SFI_COCX_A_VR.ai SFI_COCX_B_VR.ai

SFI_CS_A_VR.tif SFI_COC_A_VR.tif SFI_COC_REC_A_VR.tif SFI_COC_REC_B_VR.tif SFI_COCalX_A_VR.tif SFI_COCX_A_VR.tif SFI_COCX_B_VR.tif
SFI_CS_A_VR.jpg SFI_COC_A_VR.jpg SFI_COC_REC_A_VR.jpg SFI_COC_REC_B_VR.jpg SFI_COCalX_A_VR.jpg SFI_COCX_A_VR.jpg SFI_COCX_B_VR.jpg
PRODUCT LABELING GUIDE HORIZONTAL LABEL ARTWORK OPTION #1

FOLDER:
SFI_Labels_Horizontal

SUB FOLDER: SUB FOLDER: SUB FOLDER:

SFI_Labels_HC (HC: Horizontal, Color) SFI_Labels_HBW (HC: Horizontal, B & W) SFI_Labels_HR (HC: Horizontal, Reversed)

SFI_CS_A_HC.ai SFI_CS_A_HBW.ai SFI_CS_A_HR.ai

SFI_CS_A_HC.tif SFI_CS_A_HBW.tif SFI_CS_A_HR.tif
SFI_CS_A_HC.jpg SFI_CS_A_HBW.jpg SFI_CS_A_HR.jpg

SFI_COC_A_HC.ai SFI_COC_A_HBW.ai SFI_COC_A_HR.ai

SFI_COC_A_HC.tif SFI_COC_A_HBW.tif SFI_COC_A_HR.tif
SFI_COC_A_HC.jpg SFI_COC_A_HBW.jpg SFI_COC_A_HR.jpg

SFI_COC_REC_A_HC.ai SFI_COC_REC_A_HBW.ai SFI_COC_REC_A_HR.ai

SFI_COC_REC_A_HC.tif SFI_COC_REC_A_HBW.tif SFI_COC_REC_A_HR.tif
SFI_COC_REC_A_HC.jpg SFI_COC_REC_A_HBW.jpg SFI_COC_REC_A_HR.jpg

SFI_COC_REC_B_HC.ai SFI_COC_REC_B_HBW.ai SFI_COC_REC_B_HR.ai

SFI_COC_REC_B_HC.tif SFI_COC_REC_B_HBW.tif SFI_COC_REC_B_HR.tif
SFI_COC_REC_B_HC.jpg SFI_COC_REC_B_HBW.jpg SFI_COC_REC_B_HR.jpg

SFI_COCalX_A_HC.ai SFI_COCalX_A_HBW.ai SFI_COCalX_A_HR.ai

SFI_COCalX_A_HC.tif SFI_COCalX_A_HBW.tif SFI_COCalX_A_HR.tif
SFI_COCalX_A_HC.jpg SFI_COCalX_A_HBW.jpg SFI_COCalX_A_HR.jpg

SFI_COCX_A_HC.ai SFI_COCX_A_HBW.ai SFI_COCX_A_HR.ai

SFI_COCX_A_HC.tif SFI_COCX_A_HBW.tif SFI_COCX_A_HR.tif
SFI_COCX_A_HC.jpg SFI_COCX_A_HBW.jpg SFI_COCX_A_HR.jpg

SFI_COCX_B_HC.ai SFI_COCX_B_HBW.ai SFI_COCX_B_HR.ai

SFI_COCX_B_HC.tif SFI_COCX_B_HBW.tif SFI_COCX_B_HR.tif
SFI_COCX_B_HC.jpg SFI_COCX_B_HBW.jpg SFI_COCX_B_HR.jpg

RULES FOR USE OF SFI ON-PRODUCT LABELS AND OFF-PRODUCT MARKS | 13/17
14/17
PRODUCT LABELING GUIDE VERTICAL LABEL ARTWORK OPTION #2

|
FOLDER:
SFI2_Labels_Vertical

SUB FOLDER:
SFI2_Labels_VC (VC: Vertical, Color)

SFI2_CS_A_VC.ai SFI2_COC_A_VC.ai SFI2_COC_REC_A_VC.ai SFI2_COC_REC_B_VC.ai SFI2_COCalX_A_VC.ai SFI2_COCX_A_VC.ai SFI2_COCX_B_VC.ai

SFI2_CS_A_VC.tif SFI2_COC_A_VC.tif SFI2_COC_REC_A_VC.tif SFI2_COC_REC_B_VC.tif SFI2_COCalX_A_VC.tif SFI2_COCX_A_VC.tif SFI2_COCX_B_VC.tif
SFI2_CS_A_VC.jpg SFI2_COC_A_VC.jpg SFI2_COC_REC_A_VC.jpg SFI2_COC_REC_B_VC.jpg SFI2_COCalX_A_VC.jpg SFI2_COCX_A_VC.jpg SFI2_COCX_B_VC.jpg

SUB FOLDER:
SFI2_Labels_VBW (VBW: Vertical, Black & White)

SFI2_CS_A_VBW.ai SFI2_COC_A_VBW.ai SFI2_COC_REC_A_VBW.ai SFI2_COC_REC_B_VBW.ai SFI2_COCalX_A_VBW.ai SFI2_COCX_A_VBW.ai SFI2_COCX_B_VWB.ai

RULES FOR USE OF SFI ON-PRODUCT LABELS AND OFF-PRODUCT MARKS

SFI2_CS_A_VBW.tif SFI2_COC_A_VBW.tif SFI2_COC_REC_A_VBW.tif SFI2_COC_REC_B_VBW.tif SFI2_COCalX_A_VBW.tif SFI2_COCX_A_VBW.tif SFI2_COCX_B_VBW.tif
SFI2_CS_A_VBW.jpg SFI2_COC_A_VBW.jpg SFI2_COC_REC_A_VBW.jpg SFI2_COC_REC_B_VBW.jpg SFI2_COCalX_A_VBW.jpg SFI2_COCX_A_VBW.jpg SFI2_COCX_B_VBW.jpg

SUB FOLDER:
SFI2_Labels_VR (VR: Vertical, Reverse)

SFI2_CS_A_VR.ai SFI2_COC_A_VR.ai SFI2_COC_REC_A_VR.ai SFI2_COC_REC_B_VR.ai SFI2_COCalX_A_VR.ai SFI2_COCX_A_VR.ai SFI2_COCX_B_VWB.ai

SFI2_CS_A_VR.tif SFI2_COC_A_VR.tif SFI2_COC_REC_A_VR.tif SFI2_COC_REC_B_VR.tif SFI2_COCalX_A_VR.tif SFI2_COCX_A_VR.tif SFI2_COCX_B_VR.tif
SFI2_CS_A_VR.jpg SFI2_COC_A_VR.jpg SFI2_COC_REC_A_VR.jpg SFI2_COC_REC_B_VR.jpg SFI2_COCalX_A_VR.jpg SFI2_COCX_A_VR.jpg SFI2_COCX_B_VR.jpg
PRODUCT LABELLING GUIDE HORIZONTAL LABEL ARTWORK OPT #2
FOLDER:
SFI2_Labels_Horizontal

SUB FOLDER: SUB FOLDER: SUB FOLDER:

SFI2_Labels_HC (HC: Horizontal, Color) SFI2_Labels_HBW (HC: Horizontal, B & W) SFI2_Labels_HR (HC: Horizontal, Reversed)

SFI-XXXXX

SFI22_CS_A_HC.ai SFI2_CS_A_HBW.ai SFI2_CS_A_HR.ai

SFI2_CS_A_HC.tif SFI2_CS_A_HBW.tif SFI2_CS_A_HR.tif
SFI2_CS_A_HC.jpg SFI2_CS_A_HBW.jpg SFI2_CS_A_HR.jpg

SFI-XXXXX

SFI2_COC_A_HC.ai SFI2_COC_A_HBW.ai SFI2_COC_A_HR.ai

SFI2_COC_A_HC.tif SFI2_COC_A_HBW.tif SFI2_COC_A_HR.tif
SFI2_COC_A_HC.jpg SFI2_COC_A_HBW.jpg SFI2_COC_A_HR.jpg

SFI-XXXXX

SFI2_COC_REC_A_HC.ai SFI2_COC_REC_A_HBW.ai SFI2_COC_REC_A_HR.ai

SFI2_COC_REC_A_HC.tif SFI2_COC_REC_A_HBW.tif SFI2_COC_REC_A_HR.tif
SFI2_COC_REC_A_HC.jpg SFI2_COC_REC_A_HBW.jpg SFI2_COC_REC_A_HR.jpg

SFI-XXXXX SFI-XXXXX

SFI2_COC_REC_B_HC.ai SFI2_COC_REC_B_HBW.ai SFI2_COC_REC_B_HR.ai

SFI2_COC_REC_B_HC.tif SFI2_COC_REC_B_HBW.tif SFI2_COC_REC_B_HR.tif
SFI2_COC_REC_B_HC.jpg SFI2_COC_REC_B_HBW.jpg SFI2_COC_REC_B_HR.jpg

SFI-XXXXX SFI-XXXXX

SFI2_COCalX_A_HC.ai SFI2_COCalX_A_HBW.ai SFI2_COCalX_A_HR.ai

SFI2_COCalX_A_HC.tif SFI2_COCalX_A_HBW.tif SFI2_COCalX_A_HR.tif
SFI2_COCalX_A_HC.jpg SFI2_COCalX_A_HBW.jpg SFI2_COCalX_A_HR.jpg

SFI-XXXXX SFI-XXXXX

SFI2_COCX_A_HC.ai SFI2_COCX_A_HBW.ai SFI2_COCX_A_HR.ai

SFI2_COCX_A_HC.tif SFI2_COCX_A_HBW.tif SFI2_COCX_A_HR.tif
SFI2_COCX_A_HC.jpg SFI2_COCX_A_HBW.jpg SFI2_COCX_A_HR.jpg

SFI-XXXXX SFI-XXXXX

SFI2_COCX_B_HC.ai SFI2_COCX_B_HBW.ai SFI2_COCX_B_HR.ai

SFI2_COCX_B_HC.tif SFI2_COCX_B_HBW.tif SFI2_COCX_B_HR.tif
SFI2_COCX_B_HC.jpg SFI2_COCX_B_HBW.jpg SFI2_COCX_B_HR.jpg

RULES FOR USE OF SFI ON-PRODUCT LABELS AND OFF-PRODUCT MARKS | 15/17
APPENDIX 3: SFI OFF-PRODUCT MARK — ART RULES

Horizontal Mark Stacked Mark

1½” minimum ¾” minimum
width for mark width for mark

4-Color SFI Mark

Use CMYK color palette specs whenever fourcolor
printing is available. Materials that fall into
this category include advertising, collateral and
sales materials, POS, and press materials. 4-Color Mark (CMYK)

2-Color SFI Mark

Use PMS 348 CVC and black when PMS color
is available for materials such as brochures
and catalogs.
2-Color Mark (PMS 348)

1-Color SFI Mark

Use B&W version of the marks when printing in
black and white for materials such as laser print
documents, and black and white ads.
1-Color Mark (B&W)

Web-Safe SFI Mark

Use jpeg or tiff for all website applications and
PowerPoint presentations.

Web-Safe Mark

Reverse SFI Mark

Use reverse version of the marks when applying
them to dark backgrounds or over dark
photographic images.

Reverse Mark

Typography
The SFI tagline text typeface is Garamond3 LT
Italic, and the website text typeface is Universe.
To maintain consistency, use only these fonts in
all external communications.

SFI Black CMYK

Color Palette 100% Black C 94.12%
The primary color palette consists of PMS 348 M 22.74%
CVC and Black. Always match print jobs to color Y 80.78%
swatches to maintain consistency. K 8.63%

PMS Web-Safe
Use Web-safe specs for PowerPoint presentations 348 CVC R 12
and website graphics. G 68
B 3E

16/17 | RULES FOR USE OF SFI ON-PRODUCT LABELS AND OFF-PRODUCT MARKS
 Horizontal Mark Stacked Mark
1½” minimum width for mark ¾” minimum
width for mark

Mark Lock-Ups
These mark lock-ups were created to maintain
consistency when using the mark with
secondary type information.

Do not alter the spacing or positioning of any

items in these lock-ups.

Area of Isolation
To maintain clean, uncluttered layouts and to
maximize the impact and recognition of the
marks, always maintain an area of isolation all
around the marks as shown.

Note: marks may appear within a photographic

image or illustration given that an area of
isolation is maintained as noted.

Mark Violations
• Do not use mark graphic by itself or to create
a pattern.
• Do not combine with any other logo or image
as to create a third logo or mark.
• To maintain consistency, do not modify or
alter marks.
• Do not violate area of isolation with text or
other graphics.
• Do not alter the positioning of mark graphics
or reposition, recrop, break apart or
otherwise alter marks in any way.
• The tree/leaf design may not be displayed by
itself, but must always be accompanied by
the words “Sustainable Forestry Initiative” or
“SFI.”

RULES FOR USE OF SFI ON-PRODUCT LABELS AND OFF-PRODUCT MARKS | 17/17