THE POTENTIAL OF HALAL

INNOVATION IN THE
COMBINATION OF A HALAL-
CERTIFIED SLAUGHTERHOUSE
AND THE AFRICAN ANIMAL Taking our company
HUSBANDRY. to the next level

Prepared by Ibrahim Abdul Mugis

Today's
Discussion
Topic Outline

Africa (Overview)
The Republic of Ghana
The Halal Industry
Shea Butter
Cocoa Butter
combination
Collaborations
How to reach us
 WORDS TO PONDER

“WHEN YOUR EARNING COMES FROM

HALAL SOURCE, EVEN A MINIMUM
WAGE WILL BE SUFFICIENT TO LIVE A
GOOD LIFE, BUT WHEN YOUR MONEY
COMES FROM HARAM SOURCE, IT
WILL ALWAYS FEEL AS IF IT IS NEVER
ENOUGH, EVEN IF YOU ARE MAKING
MILLIONS.''
The African
Continent
The true size of Africa
The business potential of the continent is tremendous in various sectors,
including energy, infrastructure, agriculture, natural resources, and
information and communications, offering opportunities for
entrepreneurs. For example, with about 65 percent of the world’s
uncultivated arable land, Africa has the potential to ensure its own food
sufficiency and be a major supplier in global food markets. Similarly, the
continent has the world’s largest reserves of vanadium, diamonds,
manganese, phosphate, platinum-group metals, cobalt, gold, aluminum,
and chromium, offering opportunities for entrepreneurs in the mining
sector.
The Republic of Ghana
overview
Ghana, country of western Africa, situated on the coast of the Gulf of
Guinea. Although relatively small in area and population, Ghana is
one of the leading countries of Africa, partly because of its
considerable natural wealth and partly because it was the first black
African country south of the Sahara to achieve independence from
colonial rule in 1957.
Ghana's topography consists mainly of low plains but its south-
central area does have a small plateau. Ghana is also home to Lake
Volta, the world's largest artificial lake. Because Ghana is only a few
degrees north of the Equator, its climate is considered tropical. It
has a wet and dry season but it is mainly warm and dry in the
southeast, hot and humid in the southwest and hot and dry in the
north.
Ghana's main exports are gold, cocoa beans and timber products.
Others include tuna, aluminum, manganese ore, diamonds and
horticulture. It's main exports partners are Netherlands, Burkina
Faso, South Africa and United Kingdom.
 $4.6T EMERGING
TRENDS
Halal products are beneficial to a nation's economic
development in terms of its contribution to gross
domestic product (GDP) as clearly demonstrated by
multi-racial country like Malaysia. This should prompt a
developing nation like Ghana ,to provide holistic ethical
THE and healthy products for both Muslims and non-Muslims
HALAL in the country by using Malaysia as a role model. Ghana,
being a developing country needs to adopt halal
INDUSTRY implementation as much as Malaysia, simply because of
her multi religious public. Hence, Halal Ghana: the
gateway to the new economy.
 TO PRODUCE WITH
Halal HALAL IN MIND
Ingredients
Manufactures or production lines have to make sure that their sources of
ingredients are from halal sources. Halal ingredients in food and products
are the important thing that Muslim should be aware of.
Ingredients are either permissible (halal) or prohibited (haram).
Vegetarian foods and ingredients, not counting alcohol, are halal by nature.
Eating vegetarian is the best and easiest way to ensure that you are
keeping halal. Likewise, personal care products that include animal
products are very likely not halal. Even if the product does
not contain animal ingredients, OR if it has been tested on animals, it is in
violation of Islamic teachings of kindness and respect for animals.
As shea butter, cocoa butter and seaweeds fall under plant based
ingredients , it is qualified as naturally halal.
HALAL MEAT

Basically the meat that has undergone a scrutinized supervision un der the Islamic law from farm to plate. The recognized
Islamic Body certifies and trains Islamic slaughtermen for the meat and poultry industry. The Halal Service Manager/Supervisor
has to travel throughout various abattoirs/farms, meat and non-meat food companies, drugs, cosmetic establishments to
perform Islamic supervision, audit/inspection, and halal preparation. Halal products are derived from animals and/or poultry
that have been prepared according to Islamic law under the following statement, “In the name of God – God is the
Greatest/Bismillahi Allahu Akbar”. Halal products and production are properly separated and clearly identified from non-halal
products.
CERTIFIED SLAUGHTERHOUSE
Muslims are only allowed to eat meat that has been prepared according to Islamic law. This method is often challenged by animal rights
activists as ‘causing unnecessary suffering to the animal’. Muslims disagree and say that Islamic law on killing animals is designed to
reduce the pain and distress that the animal suffers.
Some experts say that the animal killed in this way does not suffer if the cut is made quickly and cleanly, because it loses consciousness
before the brain can perceive any pain: “the Islamic way of slaughtering is the most humane method of slaughter and that captive bolt
stunning, practiced in the West, causes 3 severe pain to the animal” Schulze W, Schultze-Petzold H, Hazem AS, Gross R. Experiments for
the objectification of pain and consciousness during conventional (captive bolt stunning) and religiously mandated (“ritual cutting”)
slaughter procedures for sheep and calves. Deutsche Tierärztliche Wochenschrift 1978 Feb 5;85(2):62-6. The argument that halal
slaughter is inhumane because animals are allowed to bleed to death is scientifically untrue. An animal’s throat is cut in one swift
motion with a razor sharp knife. Unconsciousness is achieved within seconds and death occurs due to cerebral hypoxia not blood loss.
THE AFRICAN ANIMAL
HUSBANDRY.
overview
Livestock, like agriculture, is an important sector and provides a
livelihood for many farmers. In Africa, almost 80% of the agricultural
land is grazing land and farmers are highly dependent on livestock
for income, animal products and insurance.
Animals are generally a family’s most valuable asset, providing dairy
products that they can sell, as well as food and power for the family’s
plough. Many of Africa’s poorest farmers earn their livings by selling
livestock and animal products.
While African farmers have been keeping livestock or thousands of
years, it can be tough to make pastoralism profitable – farmers often
struggle to access technical advice, veterinary care, or the markets
where animals can be sold.
Farm Africa gives farmers the advice and products they need through
training sessions, farming cooperatives and the establishment of a
franchise of livestock service centres.
GUDALI
SANGA RED BORAN N'DAMA WHITE
FULANI FULANI

AFRICAN COW BREEDS

Currently, about 180 breeds of cattle have been recognized in sub-Saharan Africa; 150 breeds of indigenous cattle and recently
introduced exotic and commercial composites (Rege, 1999; Rege et al., 2006). However, often the genetic distinctiveness between
these cattle breeds remain largely unknown and it may be more appropriate to talk about African cattle populations or ecotypes.
African indigenous cattle breeds have unique morphological features which distinguishes them from other cattle. These include horn
shape and size (e.g. Ankole and Kuri) (Rege et al., 2006; Ndumu et al., 2008; Kugonza et al., 2011; Terefe et al., 2015). In addition to
physical features, non-visible traits such as disease resistance, climatic stress resistance and productivity traits also differ among
breeds. These characteristics are largely the result of natural and human selection. Some breeds are already known for their unique
adaptive attributes (e.g. Muturu) or good economic performances (e.g. Kenya Boran).
The Despite large volumes of cattle stocks in the
Sahel, most exports of cattle products remain

Problem as live animal sales rather than meat.

There is a greater gap in developing export-oriented slaughterhouses that
ostensibly will enable these countries to capture more of the value-added
associated with the production of livestock.

75-80%
In Malaysia, the production of fresh beef is inadequate to meet the people's demands. The major
problem is that the beef sub sector of Malaysia has remained uncommercialized due to low
productivity and the private sector has been silent on the beef sub sector development. Malaysia
imported 75-80% of her beef requirement from different parts of the world in order to meet the
domestic demand.
The self-sufficiency level of beef in Malaysia has been declining over the last few decades. Although
efforts have been made to increase beef production, it still cannot cope with the increasing
population and demand for beef and beef products.
According to reports, the import of non-halal meat camouflaged as halal meat into the country has
been going on for decades. Regrettably, the people have been cheated for a long time and many
irresponsible players who are involved directly or indirectly in this meat scandal have made their
money.
Market THESE ARE OUR TOP COMPETITORS

Share Produced 52,000 tonnes of beef worth RM169 million

IMPORTS
21.4%
The market is
consistently growing
The Malaysian meat sector is
projected to grow from
RM8.1bn (US$1.9bn) in 2019
to RM9.5bn (US$2.3bn) in
2024 at a compound annual
IMPORTS
growth rate (CAGR) of 3.2%, 78.6%

says GlobalData, a leading Import beef worth RM1. 14 billion annually to meet
data and analytics company. local demand of about 191,000 tonnes. ... “Unless the
production is increased, we will continue to import
beef to meet the demand.
 MECHANISM
HALAL INNOVATION

AFRICAN ANIMAL
HALAL CERTIFIED
HUSBANDRY
SLAUGHTERHOUSE
Value for money
Top quality products
Certified proper management of animals
Trusted brands
employment
marketing tool product in business Halal Meat milk production
Muslim faith
sociocultural
Improves Metabolism and overall
socioeconomic
health
Physical products
Increasingly ethical
labour

1,EXTERNAL FACTORS
Consrtraints 2, PRODUCTION FACTRORS
 ADOPTING THE MALAYSIAN CONCEPT
The way Previous studies indicated that Malaysia is playing a major role in terms of
halal products in Asian countries and even some parts of the world. The

foreward
reason for this role is because Malaysia halal products are seen to be of
high quality, safe, and hygienic and above all, have standards and integrity.
This is possible because Malaysia has set up various institutions such as the
Department of Islamic Development (JAKIM) for halal accreditations,
promotions, training programs among others.

Obviously, the halal sector in Malaysia is a robust industry, which is hoped

to be followed by other developing nations, such as Ghana.

Owing to the credibility of its halal certification bodies, Malaysia, through

the halal industry sector generates revenue to a tune of about 5.1% (RM
37.7 billion) of the total export for the country as at 2014 and in 2015
increased to RM42 billion of gross domestic product (GDP) (MIDA, 2016).
Diagram 2 depicts the global halal chain which involves Malaysia as one of
the core exporters to efficiently supply halal products all around the world.

The industry is no longer focusing only on the aspect of food production,

but it has included various other aspects of life, such as hospitality, fashion,
automobiles, electronics, health, travel and tours.
Our Solutions

Data Sharing Plans Agreements international linkages

Management and Planning Material transfer., Facility use, direct importations, international
Facilitators - enablers Consulting Agreement , participations, international
subawards etc recuityments etc.
STRATEGY establishing strong
networks with giant
economies

innovation

commercialization
Aspects of Change

Our 3-Pronged Approach

Consultancy Strategic Programs

and Advisory Investments
services
Investment Areas

1 Sourcing and Partnerships 2 Insurance

3 Infrastructure 4 Technology
Investment Timeline

Q1 2022
With a strong collaboration with JAKIM Malaysia and some related parties establish an export-oriented HALAL-
CERTIFIED SLAUGHTERHOUSE in Ghana on the 1st of April 2020 to meet the council of the Islamic Leaders on the
initiation of halal as the new frontier for economic development.

Q2 2022
6 months after the establishment, will be graced by a strategic visit by JAKIM Malaysia for inspection and acceptance
of the project as an independent body worthy of handling all its industrial operations.

Q3 2024
Moving hand in hand with the other economies of the halal industry for development, networking and innovations.
ORGANIZATIONAL CHART

Jennifer Potts
Chief Executive Officer

Bryan Cook Jennifer Potts

Chief Finance Officer Chief Executive Officer

Blaise Martins Keira Landon Kathy Lamprey Joshua Scotts

Director Director Director Director

Carl Miller Sadie Jones Clara Holmes

Accountant Finance Manager Bookkeeper

Mike Hollows Grace Coopers Marga Dunlop

Tax Officer Compliance Officer Risk Manager
 We need a joint commitment with JAKIM to establish a HALAL-
CERTIFIED SLAUGHTERHOUSE in GHANA in order to ease the

Our
problem of undersupply of meat in Malaysia in the next 3 years.

Commitm
slaughterhouse, which now manages around 100 animals a day and
supplies enough meat to feed about 200,000 people.

ent We aspire to change the level of unemployment in the Ghanaian

Muslim community by providing opportunities for creating 200 jobs
in one year.

licensed slaughterhouses which meet hygiene standards and provide

meat foods for export with capacity of nearly 2,000 tons of frozen
To evolve with patience in meet/year.

mind
We plan to break even by the end of our 5th year.
 Phone Number
(+60) (136323729)

Contact Us
Email Address
Reach out to us for inquiries
or comments. info.myhalalbasket@gmail.com

Website
www.myhalalbasket.com