Improve Your

Cold Calling
Results 700%

Nigel Edelshain

CEO, Sales 2.0 (LLC)

www.sales2.com
Show Me the Money
• Smile and Dial
10 dials x 10 convos
= 100:1
• Social Calling
4 dials x 3 convos
= 12:1

=> 8 Time
Improvement
Real Voice Mail

“Hi Nigel this is John Doe calling

from XYZ Company.

I wanted to talk to you about our

‘Cool Tool’ our new solution for
configuration.

I understand you attended our

webinar and I’d like to show you
some more details on it and how it
can be used with how you use your
systems.

Can you give me a call back at xxx-

xxx-xxxx. Thanks.”
Real Voice Mail

- YOU, YOU, YOU (not ME),

blah blah, blah
- Sounds like a bunch of time
wasted
- Result: DELETE (fast)
 Social Calling

Prospect
Profile
Prospect Lists
 Social Calling

Prospect Trigger
Profile Events
Trigger Events
 Social Calling

Relationships

Prospect Trigger
Profile Events
Relationships
Relationships
Social Call

“ Hi John this is Nigel Edelshain

calling. Ben’s friend. Still a
good time for 15 mins?
I noticed you guys have a
relatively new CEO.
How is this affecting you? Are
there any new initiatives that
may impact your area?
We’ve seen in other places
that a new CEO often….etc.”
Social Call

-Ah right, this is Ben’s contact. I

better make time for this.

-That’s odd this guy has actually

done some homework

-Hmm I do like to do the talking.

I’m an interesting fellow.

-Result: advance the sale, minimum

objections
Show Me the Money
• Smile and Dial
10 dials x 10 convos
= 100:1
• Social Calling
4 dials x 3 convos
= 12:1

=> 8 Time
Improvement
 70%

Photo from Flickr user toddalert

Not Just for Marketers
 Review

1. Times are a Changing

2. A classic cold call
3. The Social Calling way
(including geeky tools)
4. A Social Call
5. Two-Way Street
6. Tending Your Bananas
 Questions

Nigel Edelshain, Sales 2.0

Office: 201-782-9663
Email: nigel@sales2.com
Website & blog: www.sales2.com

Linkedin Group - www.sales2.com/LinkedinGroup