CASO TOYOTA

Presentado Por:

María Mercedes Mejía Espinal ID 425461

Diego Fernando Martínez Lizcano ID 645945

Corporación Universitaria Minuto De Dios UNIMINUTO

Pregrado Distancia

Administración De Empresas

ANALISIS Y DIAGNOSTICO ORGANIZACIONAL

Neiva – Huila mayo 2021

CASO TOYOTA
 Presentado Por:

María Mercedes Mejia Espinal ID 425461

Diego Fernando Martínez Lizcano ID 645945

Presentado A:

JOAN MARYLIN CASTRO QUINTERO

Corporación Universitaria Minuto De Dios UNIMINUTO

Pregrado Distancia

Administración De Empresas

GERENCIA DE MERCADOS

Neiva – Huila mayo 2021

TABLA DE CONTENIDO

INTRODUCCIÓN………………………………………………………………………4

OBJETIVOS GENERALES……………………………………………………………5
DESARROLLO TALLER………………………………………………..…………….6

CONCLUSIONES ………………………………………………………………………7

INTRODUCTION

Toyota, a company based in Japan, which is dedicated to the production of automobiles, in

terms of production, was declared as the largest and most successful company in this field
(Manene, 2011). Toyota's contribution has been successful in the market, providing a great
development of its brand with a combination of expectations between the customer and
your company. In this paper we present important points in the development and impact of
Toyota in the market

OBJECTIVES

Definitions are identified as expressed, for greater knowledge and immediate response
to the exposed problem.
Therefore, it is necessary to have great knowledge about each definition expressed to have
an optimal level of critical reading before the above.

CASE TOYOTA

Answer the following questions in English:

 1. Toyota has buita huge manufacturing capacity that can produce millions of cars each
year fora wide variety of consumer. Why was in able to become so much bigger than any
other auto manufacturer?

2. Has Toyota done the rigth thing by manufacring a car brand for everyone? Why or
why not?

Answer:
1. The great efficiency that Toyota's manufacturing has is the success of its growth is
capable of producing 8 different types of cars at the same time and that allows generating
large profits in production because it is capable of producing its cars in less time and thus
reduce costs together especially to the company and continuous improvement as seeking
the solution of problems for this reason is who has managed to exceed growth compared to
its competitors

2. Toyota did the right thing by manufacturing a brand for everyone because it has
managed to combine mass manufacturing very well for a more general market and the
concentration in its market niches that today are very important in the world of companies
and the Marketing Toyota has known how to listen to its customers by adapting to them and
managing to correctly satisfy their needs, as it is said, you cannot find customers for your
products, find products for your customers, and Toyota has failed to manufacture cars for
every need in its different customers, whether they are more personalized cars. or more
general.

CONCLUSIÓN
 Toyota took advantage of all the changes in its environment that affected it and made
changes in the processes of the production systems, removing what was not necessary for
what was really necessary, which was based on the leadership in low costs by President
Taiichi Ohno who management of the situation with new strategies of that time to increase
productivity and quality with the lowest possible cost.