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Hamleys required to go digital as it is the only solution avaol;able to them at the given
situation. The oldest and largest toy shop in the world, Hamley’s was named after toy-
enthusiast William Hamley who founded Noah’s Ark toy shop in London in 1760. After a
name change, Hamleys quickly became a famous landmark, with families flocking from
all over the country to visit the ‘joy emporium.’
 
Another store – bombed five times during the Second World War - opened in London’s
Regent Street in 1881, before the company moved to its current premises a few doors
away in 1981, now greeting around five million visitors each year.

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