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Aventus Partners
The Transition Saga
Strategy without tactics is the slowest mining of key accounts and thereby
route to victory. Tactics without strategy is doubling the organisation’s top line. All
the noise before defeat. - Art of war - Sun this, with the same team compliment.
Tzu
You are aware that the stakes are high
You are the CEO of a Company that is in and you certainly don’t want to be in a
the business of selling and servicing situation 9 months down the road -
heavy industrial equipment. realising that 3 out of 6 Regional
Managers are experiencing difficulties in
As a part of your broader strategy you transitioning from a pure functional to a
have redesigned your organization’s business role.
structure. This has required integration of
the sales and after market verticals at the You have thought through the situation,
regional level, bringing them under a new talked to people who have gone through
role of - Regional Business Manager. /seen/facilitated /advised in similar
situations and this is what you
As a result, the role of the existing summarise:
Regional Manager has now transformed
from that of a pure sales manager to a To be successful in similar situations,
Quasi Business manager. organisations need to have processes
that address the employees’ knowledge
Your vision is that this change has the and skills, as well as their intent (self
potential to drastically enhance customer belief and motivation) to transition to a
focus within the organisation, new role.
consequently leading to retention and
Interventions are required at both the
individual and systemic level.
At an individual/ employee level, you will You can ensure the above through:
need to ensure that:
o Structured, one on one
1. All the key people including the discussions with the individual
role holders, their superiors and role holders
key internal stakeholders are
aligned in terms of the revised o Structured group session/s that
role, its challenges and will include all role holders, their
requirements (including skill immediate superiors, and the
requirements) Leadership team members
(including cross functional
2. Role holders and their superiors members)
understand and acknowledge the
skill gaps that exist at an o Using past performance data ,
individual level. It is also essential running a multi source feedback
to understand the existing role system
holders’ habitual behavioural
patterns (traits), his self belief and
motivators and therefore the role The criticality of your intent and the
these are likely to play during his message that accompanies these
transition process. processes cannot be underestimated. As
an organisation you have to be sensitive
3. Development plans are created to
to the individual role holder and his needs
address the gaps identified in the
in helping him adapt to these changes.
areas of skill, knowledge and
behaviours. It is important to use Maximum failure occurred if:
a judicious mix of “on the job”
learning as well as formal o There is a non alignment among
development sessions. the stake holders in terms of the
revised role, its challenges and
4. Specific plans are drawn keeping requirements including skill
in mind the role holders who requirements,
might have the skills but do not
have the self belief that the o There is low self belief among the
transition is going to be easy. individual role holders at the
beginning of the process which is
5. Progress is periodically assessed left unaddressed by the
and supported (basis organisation whilst it busied itself
performance measures as well as with fixing skills related issues
demonstrated behaviours). only.
You know there is a lot to do, and you also know enough to start working on the road map
now!
The general who wins the battle makes many calculations in his temple before the battle is
fought. The general who loses makes but few calculations beforehand.
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