DO IT BETTER WITH LECHIA,

JOIN US!
DEAR MADAM/SIR,
We would like to present especially dedicated offer which explains broad business opportunities for your com-
pany in co-operation with Lechia Gdańsk Football Club.

Promotion via football is the most effective, valuable and modern approach for business strategy. Football is the
most popular sport in Poland and across the world.

We believe that our offer will present range of benefits for Your company and impact decision to co-operate
with Lechia Gdańsk.

„We make the history” – it is our motto.

Join us!
 LECHIA GDAŃSK: PRICELESS VALUE
70 YEARS OF FOOTBALL HISTORY

Legendary
Lechia Gdańsk 1945
is founded
First promotion to top
1948 football division in Poland

seasons in Ekstraklasa
- top football league 24
in Poland
second highest attendance
17903 at home game in Ekstraklasa

INTEGRATE
YOUR COMPANY
1983 1983 WITH LEGENDARY
WINNER WINNER FOOTBALL CLUB
POLISH CUP POLISH SUPERCUP
LECHIA GDAŃSK - TODAY
AT T E N DA N C E AT H O M E G A M E S
OF LECHIA GDAŃSK IN 2016/2017
SEASON

37220
Wisła Kraków 15740
Korona Kielce 15386
Bruk-Bet Termalica Nieciecza 17140
Lech Poznań 26054
Ruch Chorzów 15433
Piast Gliwice 17206
Pogoń Szczecin
Wisła Płock
14461
12921
HIGHEST HOME ATTENDANCE
Górnik Łęczna 11075 IN 2016/2017 SEASON
Śląsk Wrocław 13757
Jagiellonia Białystok 15573
Cracovia 13018
Legia Warszawa 37220

TOTAL: 224984
AVERAGE: 17306
NATIONWIDE MEDIA PRESENCE
COVERAGE TIME
TV COVERAGE:
LIVE
24%
400 hours
broadcasts covered for
1700
event
Lechia Gdańsk impressions
REBROADCAST
76%
The most important TV broadcaster is Canal + Sport, which has 53 % of total value.

96% of event impressions came from the live broadcasts EVENT IMPRESSIONS

4%
REBROADCAST

TOTAL VIEWING NUMBERS

LIVE - 6,32 mln
REBROADCAST - 0,28 mln

ln
LIVE
96%
NATIONAL VISIBILITY IN MEDIA
OUR FANS ARE ALWAYS RELIABLE

31 HOURS
OF TV BROADCASTING
167000+
Fans on Facebook
400 EXPOSITIONS
IN MEDIA – CANAL+ 16500+
Followers on Twitter

22000+
Followers on Instagram

Average TV attendance 115 000 viewers/game

351,82 mln –average season attendance 1000000
in total broadcasting Visitors on official webpage
LECHIA GDAŃSK
A S PA RT O F E K ST R A K L A S A

Lechia was the most sport effective Club in previous season, thankfully for
players such as Jakub Wawrzyniak, Sławomir Peszko, Sebastian Mila and
Rudinilson who have performed for its national teams numerous time.

Additionally, Lechia was also ranked as a best team regarding numbers of

young players who were born after 1994. Totally, 10 players performed for
Lechia in 2015/2016 season.

Lechia Gdańsk as a best sport effective team was also one of the top ranked
Club in terms with business terms. Lechia reached 3rd place in terms with
media value and total Club’ revenues. Those achievements were made
mainly due to high home attendance and well scored advertising value
equivalent (AVE).

Estimated value of the AVE for Lechia Gdańsk was 43 million PLN which con-
tributes to satisfied returns of investment for our business Partners.
BUSINESS BENEFITS
I N CO - O P E R AT I O N W I T H L EC H I A G D A Ń S K
Advertise your company at one of the most modern and beautiful football stadium in Europe – Stadion Energa Gdańsk

Media advertisements are well visible during live TV broadcasting you can easily reach your potential clients. Football TV broadcasting is much more effective than an ordinary
TV advertisement.

Sport, particularly football is perceived as a healthy lifestyle, team success and prestigious environment so advertising via football contributes to strength your brand with a positive
image.

Recent research confirms that consumers are more willing to identify with brands that co-operate with sport teams in comparison with traditional advertising activities.

Practically, sport sponsoring is more effective, more emotional and associated with wealth, modernity and wellbeing.

Sport sponsorship gives a unique value in comparison with other competitions present on your market. You can reach a wide range of consumers who are emotionally associated
with Club.

Achievement effect of consumers loyalty and opportunity to gain new business relations.

Marketing platform to create tailored and effective promotions activities for your company’s needs.

ESTIMATED FINANCE SCORE AS

A RETURN OF INVESTMENT IS: 1 PLN = 430 PLN
LECHIA GDAŃSK FAN PROFILE

250000
FANS IN OUR DATABASE
Children up 12 y.o. – 4,86 %
OVER HALF OF GDAŃSK CITY
POPULATION Youth 13-16 y.o. – 2,39 %

Fans between 16-18 y.o. – 4,72 %

Fans between 18-25 y.o. – 15,87 %

Fans between 25-50 y.o. – 59,19 %

Fans over 50 y.o. – 12,98 %

NU MB E R OF FOOT BA L L FA NS IN R EG ION: 250 000

N U MB E R OF FA N S C A R D D IST R IB U T E D : 145 000
NU MB E R OF FA N S IN EU ROPE : 50 000
19,18% 4,86%
N U MB E R OF FA N S IN POL A N D : 20 000

75,96%
STADION ENERGA GDAŃSK
TOP EMOTIONS ON THE TOP PLACE
UNFORGOTTEN MEMORIES
O N S TA D I O N E N E R G A G D A Ń S K

The stadium was designated for the finals

of Euro 2012. It hosted four matches during
the tournament.

Stadion Energa Gdańsk is ranked at the highest

4-UEFA category, and is one of the largest and
most modern stadium in Central Europe.

The stadium is the third largest arena

in Ekstraklasa and the fourth largest in Poland
The capacity of the stands is 41620 spectators,
all seated and roofed.

Among an emotional football atmosphere,

air conditioned rooms with 5 star catering
are for disposal
SPONSORSHIP OF TEAM SPORT
GUARANTEED RETURN OF INVESTMENT

Sponsorship works! It is an efficient and multifaceted

marketing platform which offers a complex set of tools
to strength your brand.

Strategy and a global communication platform which

allows you to form the market environment around
the brand.
ANALYSIS OF BRANDING EFFECTIVENESS
BY MEDIUM

2nd ROW STATIC BOARDS 17:35:18

JERSEY 14:14:14
1st ROW STATIC BOARDS 5:28:35
LED BOARDS 5:12:58
INTERVIEW WALL 3:48:59
AUDIODESCRIPTION 2:13:49
CORNICE BETWEEN THE STANDS 0:59:15
SUBSTITUTES BENCH 0:29:33
STADIUM AREA BRANDING 0:09:46
SPORTSWEAR 0:06:36
MASCOT 0:00:36
LOTTO EKSTRAKLASA
IN NUMBERS
Football is the most watching discipline in polish TV

Up to 93 % of Poles are interested of watching live

football regularly

Ekstraklasa has a very high recognizibility (83%) and interest (67%)

Main media in Poland consistently shows growth of

interest in Ekstraklasa

USE THIS VALUE TO REACH YOUR TARGET

PROFESSIONAL SECURE FAIR MODERN

NEW SPONSORSHIP HIERARCHY
OF LECHIA GDAŃSK

Our philosophy is based on one basic rule: LECHIA GDAŃSK SPONSORSHIP PYRAMID:
COMMON ADVANTAGE.
New sponsorship hierarchy of Lechi Gdańsk and its new sponsorship
packages is been tailored to meet your company’s individual requirements.
MAIN SPONSOR
(25% DISCOUNT)
Our sponsorship packages are made in a different and unique way than
our competitiors . It gives an important value for your company to reach LEADING PARTNER
your company’s strategic targets. (20% DISCOUNT)

We offer 7 levels of co-operation to increase your company’s recognition, PREMIUM CLUB PARTNER
tbrand awareness and make strong position on the market. (15% DISCOUNT)

TOP SPONSOR
(10% DISCOUNT)
INDIVIDUAL SPONSORSHIP PACKAGES:
OFFICIAL PARTNER
Increase of brand recognition and awareness (5% DISCOUNT)

Ensure best brand exposition to reach your target TEAM PARTNER

Return of investment
REGIONAL PARTNER

INDIVIDUALLY TAILORED SPONSORSHIP PACKAGES TO MEET YOUR REQUIREMENTS

BRANDING ON OFFICIAL
MATCH KIT
YOUR

10
LOGO

BRANDING ON THE MATCH KIT IS THE MOST POWERFUL TOOL

TO COMMUNICATE YOUR COMPANY AND REACH YOUR TARGET
YOUR COMPANY
J U S T I N T H E M I D D L E O F TA C K L E

IT IS A VERY VITAL THAT YOUR COMPANY LOGOTYPE APPEARS DURING THE GAME.

BRANDING ON LED BANDS CAM CARPET

YOUR COMPANY’S VISIBILITY AT THE STADIUM
INCREASE RECOGNITION OF YOUR BRAND

CREATE BRAND RECOGNITION AND ENDORSEMENT BY USING AN EFFECTIVE MARKETING TOOLS.

ADNET GOAL SYSTEM BRANDING IN 2ND ROW BANDS BRANDING OF UPPER BANDS
OTHER MEDIA

CREATE BRAND RECOGNITION AND ENDORSEMENT BY USING AN EFFECTIVE MARKETING TOOLS.

LCD SCREENS STADIUM TV SOCIAL MEDIA & WEBSITE

RANGE OF RIGHTS
T H E I N D I V I D U A L LY S U I T E D PA C K A G E C A N C O N TA I N :

EXPOSITION ON STADIUM EXPOSITION

MATCH KIT EXPOSITION ON THE PITCH
Front, back, sleeves, shorts TV sponsorship walls, LED boards, Cam Carpet,
Mixed Zone, Official bus Adnet System

DIGITAL IMAGE HOSPITALITY

RIGHTS RIGHTS & B2B
Official website, Facebook Website, Facebook, Twitter, Top standards of hospitality
Twitter, Instagram, mobile apps Instagram, mobile apps services and great networking
ADDITIONAL MARKETING TOOLS

1 Brand exposition on the football pitch

2 Exposition on stadium

3 Tickets and hospitality services 1 2 3

4 Social media

5 Marketing activities

6 Club exposition
4 5 6
7 Marketing and media rights

8 Merchandising

9 Customer Social responsibility

7 8
 Kontakt:

Tomasz Koprowski, Head of Sponsorship

+48 505 118 574, t.koprowski@lechia.pl

Marlena Grzesiak, Sponsorship Manager

+48 506 511 025, m.grzesiak@lechia.pl

Marcin Zyskowski, Sponsorship Assistant

+48 501 073 147, m.zyskowski@lechia.pl