AGENDA

GMR Group Introduction

About Pro Kabaddi League

Introduction to UP Yoddhas

GMR Sports – Way Forward

A1. GMR SPORTS – ROBUST & DIVERSIFIED GLOBAL SPORTS PORTFOLIO

SIX TEAMS I 133 PLAYERS I 70 GURANTEED MATCHES I 68 SPONSORS

Capitals Universe Yoddhas Universe

15+
years of experience in the
sports industry

882M+
Cumulative TV+OTT
audience of GMR
franchises

Men’s - IPL Women’s - WPL

15M Pro Kabaddi
Fans on social media Ultimate Kho Kho
globally League
FLAGSHIP OF THE CAPITALS UNIVERSE

400K+
Live Fans in stadium for
home matches

In March 2023, GMR Sports became a strategic partner for the Seattle Orcas
MLC franchise for the inaugural 2023 season supporting prominent investors
International Legends League led by Satya Nadella, CEO of Microsoft.
League T20 Cricket
A2. PRO KABADDI LEAGUE | KEY FIGURES FROM S9

394 2nd Best 54%

46%

million League 4

in India MALE FEMALE

Total TV & OTT Total Reach second to Nearly equal split of

viewership of PKL S9 Indian Premiere League male and female
(IPL) viewership

40%
32%
27%
Broadcast & OTT Partner
58% 42% NCCS: A B Streaming across 11+
Rural Urban CDE
(SD+HD) Channels,
Good mix of Urban and Split of NCCS classification Cumulative Reach of
Rural viewership 801.9 million
A3. TOP SPORTS LEAGUES IN INDIA | VIEWERSHIP & GROWTH

954

449
394
TV OTT
172

148 136
505
27 66 64
222 50 36
121 16 9 6
86
50 55 30
IPL PKL ISL WPL LLC UKK PVL

SPORTS INDUSTRY SPONSORSHIP ENDORSEMENT MEDIA SPENDS

INR 9530 cr. INR 14209 cr. INR 2886 cr. INR 5907 cr. INR 625 cr. INR 749 cr. INR 6018 cr. INR 7553 cr.
2021 2022 2021 2022 2021 2022 2021 2022
= 105%
+ 20%
+ 26%
Growth Growth Growth
0 100 0 105 0 100 0 100
B. UP YODDHAS
B1. UP Yoddhas Introduction

B2. BK Kabaddi Academy

B3. PKL Season 10

B1. U.P. YODDHAS | SQUAD 2023-24

Row 1 (L-R) Nitesh Kumar, Pardeep Narwal, Sumit Sangwan

Row 2 (L-R) Surender Gill, Mahipal, Ashu Singh
Helvic Simiyu, Anil Kumar, Vijay Malik, Gulveer
Row 3 (L-R)
Singh
Nitin Panwar, Samuel Wanjala, Gurdeep
Row 4 (L-R)
Sangwan, Shivam Chaudhary, Hitesh
Row 5 (L-R) Kiran Magar, Gagan Gowda, Harendra Kumar

U.P. Yoddhas Qualified For The Playoffs, 5th consecutive season

B2. U.P. YODDHAS | BK KABADDI ACADEMY, Meerut

FACILITIES OTHER FACILITIES

Gym, swimming pool,
4 indoor mats & 2 outdoor running track, changing
mud facility for training. room, locker, team meeting
rooms & shower facility.

Practice & Training HOSTEL

Academy can manage Hostel stay for 100 students
400 students on any given Day Academy for students for
day and has night training regular practice.
facility as well.
 B3. U.P. YODDHAS | SEASON 10

Panchkula
New Delhi
Noida
Jaipur

Patna
Season 10 Starts Proposed Host City
Ahmedabad
Kolkata
2nd Dec 2023 – 21st Feb 2024 Caravan Style
12 Cities
Mumbai
Pune

Hyderabad

Bangalore

Chennai
C. OPPORTUNITIES & ASSOCIATION

• Right to use UPY logo for brand

A IP RIGHTS
•
communication only
Category Exclusivity

B LOGO ON
UNIFORM
• Logo on Official Match Kit
• Logo on Practice Kit
• LED Perimeter

C
IN-STADIA • Replay Screen
BRANDING • Upper Tier Branding
(Home Matches only)
• Coin Toss + MOM Award

• Access to Player Images

D PLAYER RIGHTS
(Use in a cluster of 3)
• Meet & Greet
• Player access to shoot
CONTENT & • Logo integration on website
E DIGITAL
RIGHTS
• Co-branded digital posts
• Bespoke Video content
D. GMR SPORTS – WAY FORWARD
D. GMR SPORTS – WAY FORWARD

With the support & guidance of the state authorities we can expand in more cities in Uttar Pradesh especially in
Lucknow. We have already established two world class academies in Meerut & Garh Mukteshwar

Building more academies, can help us in:

1. Talent Identification & Development - Emphasis on talent identification and development programs for young
Kabaddi players
2. Infrastructure Development – With well-equipped training grounds, modern amenities we will create a conducive
environment for both players and coaches
3. Community Engagement – Initiatives to create awareness and enthusiasm for Kabaddi in the local area. This
includes organizing outreach programs, workshops, and events to involve the community in the journey of sports
development

This could be an excellent opportunity to keep rotating U.P. Yoddhas home stadium to other cities in Uttar Pradesh
to further boost the awareness of our indigenous sport.