COURSE CODE: SS60a THE ENTREPRENEURIAL MIND

Module 5

Introduction
“Meaning and attributes of entrepreneurship (e.g., innovativeness, risk-taking and
self-reliance), the social role and impact of entrepreneurship” (CMO 20 s 2013) This
course is intended to equip students with adept understanding on the nature of
entrepreneurship and the role of innovation and technology in the entrepreneurial
COURSE MODULE
process. It will enable students to assess their business skills and traits necessary to
successfully operate culturally grounded entrepreneurial endeavors. Through this
course, students will also formulate their own business plan – competitive in the
global market – vend their innovated products and eventually contribute to the
economy. Moreover, they can realize their decisions, choices and aspirations for
their future professions; and contribute to the sustainable development of the
country.

Intended Learning Outcomes

ILO 1 Articulate the startup ideas

ILO 2 Present Business Model Canvas

Topic BUSINESS MODEL CANVAS

BUSINESS MODEL CANVAS

- is a one-page summary describing the high-level strategic details needed to get a
business (or product) successfully to market.

The categories or buckets contained in a canvas can be customized. But most will look

similar to the one here—covering such key areas as:

o The product’s value propositions (what it does and promises)

o Customer segments (who it’s for)

o Key activities (the steps the team must complete to make it successful)

o Key resources (what personnel, tools, and budget the team will have access

to)
o Channels (how the organization will market and sell it)

o Customer relationships (how the team will support and work with its

customer base)
o Key partners (how third parties will fit into the plan)

o Cost structure (what it costs to build the product as well as how to sell and

support it)
o Revenue streams (how the product will make money)
 EXAMPLE OF STARBUCKS BUSINESS MODEL CANVAS

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TRY THIS!
TEAM:
1. Identify the market are/sector of the chosen idea
2. Research top players I the chosen market area
3. Prepare Presentations:
a) Lesson learned

b) Chosen market Area & Top Payers