Chapter 02
“Snack Foods Processing: Extruded Snacks and Tortilla Chips” Practical Short Course
Chapter 02
fees |PERDC
PROCESS ENGINEERING RESEARCH
& DEVELOPMENT CENTER
‘TEXAS ABM ENGINEERING EXPERIMENT STATION,
Process Engineering Research and Development Center
Texas A&M Engineering Experiment Station
The Texas A&M University System
College Station, TX 77843
Page 1 of 23,Chapter 02
David Walsh has worked for SNAC International (SNAC) in a
marketing and membership services capacity since September
2011. David manages marketing efforts for member programs,
coordinates outreach to recruit new members, and acts as point
of contact for general member relations. He also coordinates
SNAC’s government advocacy efforts in Washinglon DC,
administrates grassroots campaigns, and works with members
and SNAC staff to develop educational programs to ensure
members are updated on various reaulatory and food safety laws.
David also manages the content for SNAC’s weekly industry e-
newsletter, the Snack Report, along with SNAC's quarterly
magazine, Snack World, as well as SNAC's website and social
media outlets. David graduated from the Unversity of Virginia in 2010 with bachelor's
degrees in both History and Economics. He currently lives in Arlington, Virginia with his
fiancée, Jennifer; they are both natives of Virginia.
The SNAC is the international trade association of the snack food industry representing
snack manufacturers and suppliers. SNAC represents over 400 companies worldwide.
SNAC business membership includes, but is not limited to, manufacturers of potato
chips, tortilla chips, cereal snacks, pretzels, popcorn, cheese snacks, snack crackers,
meat snacks, pork rinds, snack nuts, party mix, corn snacks, pellet snacks, fruit snacks,
snack bars, granola, snack cakes, cookies end various other snacks.
Every year, the SNAC hosts their annual SNAXPO trade show and equipment show.
The Process Engineering R&D Center coordinates/schedules their annual Snack Foods
Processing short course with SNAXPO so the two coincide together; the short course
will be held either the week before or the week after SNAXPO. This provides the
opportunity to attend both in a convenient short window of time.
Page 2 of 23SNAC International
State of the Industry
David Walsh, Director, Government Affairs
SNaC>
INTERNATIONAL
Ficeaten conranio ani
Industry Facts and Figures
2 Categories as denoted by Mintel:
1.Salty snacks = cheese snacks, popcorn
and pretzels
2.Chips, tortillas, salsa & dips
Chapter 02
Page 3 of 23,Chapter 02
Savory Snack Sales Forecast to Reach
$6.8 Billion in 2019
anf
"Snacc Food Pees: ude rac Tata Cir Pras Sot Course
Fideaten Conran ani
Process Engineering ener steven Caner
“the ean Al Unest Sy
‘TOTALUS SALESAND FAN CHART FORECAST OF CHES, SALSA AND DIPSAT CURRENT PRICES, 2008-19
2000 roafest) 218
Page 4 of 23,Chips: Moderate Growth Driven by
Snacking Trend
‘The US chips, salsa, and dips category is forecast to grow 17.6%
from $14.8 billion to $17.4 billion between 2014 and 2019, driven
by the continued growing snacking trend.
Sales are also driven by expanding consumer palates toward new
ethnic and international flavors.
Concerns about the healthiness of chips and dips are likely to
hamper sales somewhat, even as brands offer low fat/salt/calorie
variations.
Consumer preference for fresh, unprocessed food will drive
demand for chips/dips free from artificial ingredients and those
perceived as more natural.
Pin eoten copra zat?
Process Engineering ener steven Caner
She Tare aii Uneey Sse
SUV Fz,
nl Lo
Chapter 02
Page 5 of 23,Chapter 02
A Bright Forecast for Snacking
* Snacking Redefined
* Meal infrequency = Snacking Frequency
Pin eoten copra zat?
Process Engineering eserth pd Cxslomen Caner
Shean aii Uneety See
lillennials Love to Snack
{: How many tines por wook do you typically buy and consume a snack ouside the home?
i —
a a a
msn.
Page 6 of 23,Chapter 02
What Factors Are Driving Sales?
* Busier Lifestyles = More
Frequent Snacking
* Product Innovations
*A Bold New Flavor Frontier
Process Engineering ener steven Caner
So teare a Une Se
Turning Up the Heat
Condiment Sales: 2000-14
fsa
armani ry
Page 7 of 23,Chapter 02
Snack Industry at a Glance
neat e063 12k mo, as90 01
seats au 55% «mC Ou ooo
same a6 a7 ame emo 8
owns $047 54% 5s 49 7748
fomemexsma: 4039 6,39 1S WSK 3S
cen a a2 aay a8 ws 50
reaper 52g ggg MRA SR
Health-Conscious Consumers
* Increased awareness to nutritional claims
* Yogurt / yogurt-coated snacks show
exceptional growth
* Trail mixes
* 62% of healthy snack / “better-for-you”
categories grew in volume sales Peer ery
Page 8 of 23,Chapter 02
Non-GMO, Organic, Natural t
* Natural snacks up 12.7% over
past year
* Organic snacks up 15%
*Non-GMO Verified snacks are
up almost 31%
SNeC>
Process Eien Rich se evelyn Cater
She Teate sii Unwsty Se
Tortilla Chips
* More families dining in = “put the
restaurant in the bag”
* More “authentic-style” tortilla
chips.
ory
ron
Tortillas) 3.8572 3.9% 3473 3.99% 1050 4 70%
bee!
SNoC:
Page 9 of 23,Tortilla Chips
* Boldness Abounds
* Healthy Movement remains prevalent
Wav per
WAY BETTER
Ficeaten conranio ani
Prot Engining ess and Developmen anes
he tere a Uno Sew
Cheese Snacks
ea a a
sales |sales% |sales | sales% | sates
(Co ect oc eso
Cheese 131810 g 504 65750 7.596 2869
Snacks " -
Chapter 02
Page 10 of 23Chapter 02
State of the Snack Food Association
SNACK FOOD
ASSOCIATION
cogent ae giment catr
&
an Snyder's ? 3
—/ Lances TZ.
Gee BSP
[aTE}uty Seer
Page 11 of 23Associate Members
ropa “KY Ba cme)
fa
Sur LifeSpice PGA AP veces resets
mm Gos
Compete a
Calbee BokadeS Vind
North America os enor
Chapter 02
Page 12 of 23Chapter 02
rue
Stk Kin at tne
Saeder’
cons & Tances wo
m ey
Pin eoten copra zat?
Process Engineering eserth pd Cxslomen Caner
So tecre ait Uneey Sa
SNAC Mission
To create resources which fuel and reinforce value for
SNAC members by offering services and relationship
building forums for members in support of industry
growth and dynamic relevance
Through the 3 Pillars of the SNAC:
Government Relations Eduction Networking Access
Page 13 of 23Chapter 02
Legislative & Regulatory Issues of
Importance
+ Recent SNAC Member Wins
+ SNAC Takes an Industry Lead on GMO Labeling
+ Issues to Keep an Eye On in 2016
S
Pron nie ing th rv Cre
Se teare Aa Uneay Sa
Recent SNAC Member Wins
As the Omnibus Appropriations Bill passed at
the end of 2015, there will several wins for the
snack food industry included:
* Partially Hydrogenated Oils
* Sodium
* Dietary Guidelines Advisory Committee
(DGAC)
* County of Origin Labeling (COOL)
SNaC>
Page 14 of 23Issues to Keep an Eye on in 2016
GMO’s
* Nutrition Facts Panel
Sodium Reduction
SNAP Choice
Food Safety Modernization Act (FSMA)
Implementation
Defining Natural
Pin eoten copra zat?
Process Engineering ener steven Caner
So teare a Une Se
SNAC Takes an Industry Lead on
GMO Labeling S
As many states begin to take GMO labeling laws into their own
hands, SNAC has strongly advocated for Congress to take a federal
approach.
+ Apatchwork of state laws will NOT work.
+ Snack Industry open to mandatory disclosure of GMO’s, but must have
menu of options for small/medium companies to comply with.
+ SNAC President & CEO Tom Dempsey testified before Congress on
food industry supported GMO bill H.R. 4432, the "Safe and Accurate
Food Labeling Act" which pre-empts state GMO labeling laws and
creates one federal standard. Passed House last year.
+ SNAC Member Daryl Thomas of Herr Foods testified before the Senate
Agriculture Committee last November about how damaging a
patchwork would be;
+ URGENT Situation: Vermont's Law enforced July 1, 2016. SNOC>
Chapter 02
Page 15 of 23Chapter 02
Dietary Guidelines for Americans
+ New Guidelines every 5 years by Dietary Guidelines
Advisory Committee
+ DGAC expanded its scope this year, making policy
recommendations such 2s taxing snack foods,
negatively portraying snacking, and recommending.
further sodium reductions.
+ Final 2015 Guidelines Released early this year. SNAC
successful in ensuring they remained within scope
eosin essrh sn eveonment Gre
Dietary Guidelines (Cont’d)
* Overall focus on dietary patterns rather than on
meals or snacks
* Focus on foods to include rather than nutrients to
encourage
+ Suggested limiting several nutrients:
= Consume less than 10 percent of calories per day
from added sugars
= Consume less than 10 percent of calories per day
from saturated fats
— Consume less than 2,300 milligrams (mg) per day
of sodium
SNaC>
Page 16 of 23Nutrition Facts Panel
Fideaten Conran ani
Process Engineering ener steven Caner
She Tare aii Uneey Sse
Sodium Reduction
FDA expected to release “voluntary” category
sodium reductions sometime this year.
While no exact substitute for sodium currently
exists, SNAC member companies have taken the
lead in offering a variety of products that are
lower sodium
Dietary Reference Intake (DRI) necessary
What is SNAC Doing?
SNAC-formed coalition to educate Congress and
FDA on science as it relates to sodium.
DRI UPDATE BEFORE GUIDANCE
Expensive to reformulate products
SNaC>
Chapter 02
Page 17 of 23Chapter 02
SNAP Choice Ba
Proposals to limit choice require expanded
bureaucracy, camplex food code
While supporting efforts to educate
consumers about nutrition, SNAC opposes any
revision to the Supplemental Nutrition
Assistance Program (SNAP) at the federal or
state level which would limit food choice for
participants.
Chairman Conaway, House Ag. Committee
Chairman, plans to do 2 year review of SNAP
program and what works, what doesn’t. GNIAGy
Fideaten coprante aut?
Pree Engineingeseich nd Dee
Se teare Aa Unrey 9
Partially Hydrogenated Oils (PHOs)
In November 2013, FDA made a tentative
determination that partially hydrogenated oils
(PHOs) are no longer considered "generally
recognized as safe" (GRAS) for use in food.
The removal of an ingredient from the GRAS list
for reasons linked to increased risk of diet related
diseases sets the precedent for other ingredients
such as salt and sugar to be removed due to
similar data in which SNAC strongly opposes.
June 2018 FDA Compliance Date, but: litigation
concerns.
Litigation through Omnibus policy rider: PHOs still
deemed safe until June 2018 enforcement date.
Page 18 of 23Food Safety Modernization Act (FSMA)
FSMA was signed into law January 4, 2011 and aims to
ensure the U.S. food supply is safe by shifting the focus of
responding to contamination to preventing it.
+ The law required FDA to issue 7 major regulations:
-Preventive Controls for Human Food *
-Produce Safety *
-Foreign Supplier Verification Program (FSVP)
-Accreditation of Third-Party Auditors
Preventive Controls for Animal Food*
“Intentional Adulteration (i.e., Food Defense)*
-Sanitary Transportation of Food and Feed*
+ FDA has finalized 5/7 final rules
+ Preventive Controls Qualified Individual (PCQI)
Requirements
— May 17-19 PCQ! Workshop ia Baltimore, MD SNEC>
Fideaten coprante aut?
Pron ning thr Dwg Cvte
FDA to Define Natural
+ USDA definition already exists; lacks specificity.
* FDA requesting comments on how to define
natural.
* Will help decrease consumer confusion.
+ Help our industry with litigation.
* SNAC working with its Nutrition Working Group
to develop comments to submit to the FDA by
lay.
* Focus on product sourcing and ingredient
processing to maintain natural status.
SER
Chapter 02
Page 19 of 23Chapter 02
Education
SNAC provides a broad curriculum of education and training to
help member companies stay abreast of new developments for
executives, management, and technical personnel.
SNAC launched a free education initiative in 2014 to encourage
increased member participation and boost the return on your
membership investment.
Fideaten coprante aut?
Process Engineering ener steven Caner
So teare a Une Se
Annual SNAC Legislative Summit
+ Every year, SNAC Members from around the country visit
Washington, D.C. to meet directly with federal policymakers.
+ SINAC staff and consultants provide in-depth issue summaries,
background information, and strategies for meeting with federal
legislators enabling members to effectively discuss how key
issues impact their business.
* In June 2015, SNAC scheduled meetings with 80 Capitol Hill offices
+ Attend 2016 Legislative Summit June 7-8
Page 20 of 23Chapter 02
Executive Leadership Forum (ELF)
— Networking and Education for Industry Execs
~ ELF 2014-2015 featured an all-star panel of retailers
who discussed the future of their businesses and how
various snack food categories play a role;
Emerging Leaders Program
— Management development program ideal for emerging
leaders in the snack food industry.
— Leadership, communication, team-building,
communication skills building
— Georgetown University Partnership
— Nov. 2-4, Washington, DC @®
— Free of charge for SNAC members f
— First 50 to sign-up get in.
Geongerone womransrry
Pin eoten copra zat?
Process Engineering eserth pd Cxslomen Caner
So tecre ait Uneey Sa
Quality & Innovation Management Course — Feb.
24-26
— Technical training program tailored for quality
assurance personnel, line production supervisors and
production management, provides technical snack
manufacturing training and quality assurance training
— Demonstrations of equipment, QA instruments
— Free of charge for SNAC members.
Preventive Controls Qualified individual / HACCP
Certification
= Partnership with International HACCP Alliance to offer
accredited HACCP Certification.
= PVQI Workshop May 17-19 in Baltimore.
APPROVED
Page 21 of 23Online Education & Webinars
Free for members, monthly SNAC webinars provide timely information that is
‘easy to access.
Past topics include:
= Farts tip Front taheling Initiative
= Genetically Modified Organisms: The Issue and its Impact on the Snack
Food Industry
= Shack ingredients and Naturally Occurring Chemicals, such as PHO's
~ Schoo! Wellness lesues and Smort Snacks in Schools
= Nutrition Facts Panel Labeling Reform
= Vending Labeling Issues
= 2015 Dietary Guidelines for Americans
— The Food Safety Modernization Act: How to Prepare for
Implementation
= From Misbranding to Natural Claim Lawsuits, What Snack Makers
Need to know
SNeC>
“Sack Fond Peer Exute Sass 8 Tora Ope Pract Shot Cowes
Fideaten Conran ani
Process Engineering ener steven Caner
So teare a Une Se
April 1-4, in Savannah, Georgia
at the Savannah International Trade and Convention Center
Chapter 02
Page 22 of 23SNAC Communications
Revamped SNAC website coming soon to foster member
networking access and educational resources.
+ Snack Report -weekly e-newsletter keeps members updated
on the most pressing industry issues and trends.
* Snack World -quarterly magazine includes annual State of the
Industry Report, breaking dovin sales data and trend analy:
for all major snack food categories.
+ Executive Insights- a monthly top-level executive summary
including 2-3 issues that snack industry executives need to
know with recommended actions items.
SNeC>
Fideaten coprante aut?
Process Engineering ener steven Caner
So teare a Une Se
Questions
David Walsh
Director, Government Affairs
SNAC International
703-836-4500 ext. 213,
walsh @snadintlorg
http://snacintorg/
Chapter 02
Page 23 of 23