Sincerity

Sincerity is one of the attributes the can determine satisfaction to costumers. In your career you may
be faced with opportunities to cut corners, but in the end sincerity is what will propel you forward.
Taneja says that being sincere is more than being honest with your team, but that it also means being
honest with clients about the work produced. To set high expectations also drives sincerity, as Taneja
says it motivates teams to be more hardworking, which leads to sincerity.

The association between perceived managerial sincerity and feedback‐seeking orientation is intuitively
appealing and comforting. However, some employees are happy being told what to do without any
concern for involvement. Employees with low perceived managerial sincerity are also low on feedback
need.

Modesty

The challenge for entrepreneurs is to know how much modesty is expected in another business culture.
Too much modesty and you will be discounted for your knowledge and skills. Too little modesty and
people will avoid you because they view you as an obnoxious bragger.

Modesty Correlates Generally with Indirect Communication, you can expect the level of expected
modesty to match the level of indirect communications. Let your body language show your confidence,
not your words. Standing up straight, controlling the number of non-verbal cues you give, and making
eye contact as much as is allowable in the other culture. By showing your confidence non-verbally, it
allows your words to error more on the side of modesty and gain greater respect in most cultures.

Your business clothes should be generally conservative and more formal. Wear a quality suit in a darker
color. Ladies: no showing cleavage or wearing short skirts to distract from the business at hand. Being
well dressed shows confidence without losing modesty.

References:

Alexandra Mondalek Jul. 29, 2013, 5:02 PM, https://www.businessinsider.com/sincerity-is-vital-to-a-

company-2013-7

Paswan, A., Pelton, L. and True, S. (2005), "Perceived managerial sincerity, feedback‐seeking orientation

and motivation among front‐line employees of a service organization", Journal of Services Marketing,
Vol. 19 No. 1, pp. 3-12. https://doi.org/10.1108/08876040510579343

https://www.the-international-entrepreneur.com/the-international-entrepreneur-making-the-most-of-
modesty-in-international-business/