Smart Asset Management for the Sharing Economy

Problem
Data from the shared asset is not owned by the lender or gig worker.

Marketplace providers sell insurance to both customer and lender and are
not incentivized to side with lenders for claims.

Fraud, risk, and human error is rampant in insurance claims.

No easy and cost-effective way exists for lenders to manage their assets.

Claims processing is slow and expensive not including the repair days.

One incident or denied claim can wipe out months of income for lenders.
 70%
of IoT lack encrypted messaging

80%
of IoT lack basic security

Sources: HP and CNN

 Solution:
An IoT-empowered smart asset platform for lenders and gig
workers to manage the assets they are sharing so they can…

Save Money Make Money Save Time Share/Sell Data

on overhead costs by winning claims on claims/disputes to people they trust
 Market Size

$2 2 in 3 600
Trillion global market consumers are willing to Million users in China –
mostly untapped share personal assets growing 40% per year.

“The next Amazon or eBay.”

Sources: ZeroHedge and Statistica

 Market Size:

500 5 100%
Thousand Listed Vehicles million new users in 2017 Growth per year

“The Airbnb of car sharing.”

Source: Turo
Product
Car Sharing Fleet Manager

(Proof of Concept)
 Locate Your Asset

▪ Real-time map location

▪ Service status (rented or inactive)
▪ Current customer information
▪ Mobility (parked or moving)
 Search by Parameters

▪ Vehicle identity (VIN)

▪ IoT device identity
▪ Customer identity
▪ Location
▪ Service status (rented or inactive)
▪ Mobility (parked or moving)
▪ Frequency of incidents
 Review Trip History

▪ Trip record history

▪ Incident warnings and alert history
▪ Customer history
 Insurance & Dispute Automation

▪ Dispute/claims ticket tracking

▪ Cryptographically signed vehicle data
▪ Granular vehicle data export
▪ FairClaims.com integration
 Alerts and notifications

▪ Tampering alerts
▪ Theft alerts
▪ Crash alerts
▪ Service notifications
▪ Vehicle diagnostics
 Business Model for App Customers

▪ Software as a Service (SaaS) monthly

subscription pricing for customers.

▪ Marketplace: Purchase IoT devices, apps

and other authentic products and services
provided by our ecosystem partners.

▪ Insurance: We are exploring the possibility to

offer an insurance product for lenders.
Competition
 AFFORDABLE

Competitor 2014

IoTBlock is the first

platform that disrupts
the sharing economy by DECENTRALIZED, UNSILOED DATA
CENTRALIZED, SILOED DATA
empowering the
lenders/gig workers with
affordable and secure
IoT applications.

Competitor Competitor

EXPENSIVE
 HIGH MARKET DEMAND

2014

TRADITIONAL MARKETPLACE DECENTRALIZED MARKETPLACE

IoTBlock disrupts a
multi-billion dollar
sharing market without
needing to compete
directly with it.

NO MARKET DEMAND
 Competitive Advantage

Process Automation Easy Plug and Play

First to Market
First blockchain-based car
Automated fleet/asset Disparate IoT devices work out
management and of the box on one app for a
sharing fleet mgt app
insurance/dispute resolution non-techie user experience

Data Provenance Data Ownership & Privacy Open Marketplace

Data is timestamped, Lenders own their data and Digital tokens works seamlessly
cryptographically signed, choose who to share/sell to on a digital marketplace
immutable and non-repudiable
 Blockchain Advantages

Unique Identities Permissions Management Search & Analytics

Unique device IDs secured Multi-user digital rights and Granular IoT object
on the blockchain prevents device/data access metadata search and
spoofing and fraud. management. AI/ML/DL analytics.

Secure Data Provenance Process Automation Machine Payments

Immutable IoT health, Data sharing or process Transfer value or ownership
integrity, and accessibility automation via smart between IoT objects without
data history secured with DLT. contracts. intermediaries.
 Other
IoT Use Cases
Devices by 2025: 80 Billion

IoT device Device, asset, Multi-user Insurance and Device health Device search
authentication and fleet device access dispute and safety engine
management management resolution verification

Used electronic IoT data Secure device Secure device

Open IoT
database
Device
certificate
2025 components ownership rights software or software or
authority assurance and licensing firmware firmware
service updates backups

2015 2014
Software Architecture
 IOT DEVICES AND THINGS

SENSORS MOBILE & WEARABLES AUTOMOBILES SMART LOCKS FRESH PRODUCE PARCELS & CONTAINERS

SMART HOME
DRUGS MEDICAL DEVICES ELECTRONICS WINE LUXURY GOODS DOCUMENTS

HARDWARE AND IDENTITY PROTOCOLS

SERIAL
NFC BLUETOOTH PUF/PKI QR CODE BAR CODE OTHER UID
NUMBER

IOTBLOCK API AND CLIENT

APIS SDKS WEB DASHBOARD SMARTPHONE APPS

IOTBLOCK NETWORK PLATFORM

SMART DEVICE DEVICE HEALTH IOT DATA WALLET SECURE IOT
CONTRACTS AUTHENTICATION AUDITING SERVICES SERVICES CONNECTIVITY

BLOCKCHAIN LAYER

PRIVATE BLOCKCHAIN
IOTW
 Platform
IoT Features
Devices by 2025: 80 Billion

▪ Device identity authentication ▪ Device software/firmware version

verification
▪ Device multi-user access/authentication
▪ Device software/firmware backup
▪ Device dashboards
▪ Decentralized, permissioned
▪ Device health/integrity management tamper-proof ledgers

▪ 2025
Device identity and metadata tagging, ▪ Smart contracts with dynamic
indexing, discovery, and search contextual triggering capabilities

▪ Device data visualization tools ▪ Cross-blockchain bridges

2015 2014
▪ Interoperable data with Hypercat ▪ Secure connections between endpoints
and servers
 How is
IoTBlock
Different?
We are a scalable
framework that
enables developers to
build secure, privacy-
centric IoT apps that
can interact with any
blockchain.
REGISTRATION
Proof
IoT of Authentication
Devices by 2025: 80 Billion

VALIDATION
Sign Device
Public Key IoTBlock
Public Ledger

Manufacturer Validator

Issue Device Certificate Secure

(e.g. SSL/TLS) Sidechain Storage
Meet Our Team
Denis Lam - CEO
• Engineering @ UC Berkeley
• Former CSO/CIO @ RFID and Card
Technology
• Blockchain researcher/investor since 2017
• Advisor of multiple blockchain projects
Michael Arbach - CTO
• Applied Math & Computer Science @
People’s Friendship U. of Russia
• Blockchain Architect @ KODAKOne
• Founder @ WeGo, first ride sharing dApp
• Blockchain coder and investor since 2014
• Early investor of Ethereum
Sanjeev Verma, PhD – Chief Scientist
• PhD in Electrical and Computer Engineering @
U. of Toronto
• UC Berkeley, Engineering Leadership
• Advisor, Data-X Project, UC Berkeley
• Principal Security Architect, AMD; Former
Mobile Security Architect, Samsung
• 13 patents; 20+ years in network,
cybersecurity, mobile, IoT industries
Richard Fushimi - Chief Architect
• Financial & Electrical Engineering, Computer
Science ASP Fellow @ MIT
• Former COO/President of SEGA Games
• Former CEO of Rocket Internet SE
Leo Rong - Principal Engineer
• Computer Science @ Stanford University
• Former lead engineer at Splunk’s IoT
Labs (NASDAQ:SPLK)
• Former lead engineer at a blockchain sharing
economy dApp startup
Gene Oetomo –
Lead Mobile Engineer
• Computer Science @ Stanford University
• 2nd iOS developer for Wish; grew app to
4M DAU (DHVC)
Rachel Huo - Head of Operations
• MS, Education Technology
• Former Co-Founder/COO of a social media
app startup; raised $3M Series A
• Blockchain Investor since 2017
Binh Thai – CMO
• Founder of Python Capital
• Early investor in Ethereum
• Crypto investor and trader since 2015
Ramon Qiu - Head of Product
• Management Sci. & Engineering @ Stanford
• Managed crowdfunding project: $37M in 2 wks.
• Sharing economy expert: founded companies
that did 20,000+ car rentals & manage $5M+
short-term home rental properties
• Blockchain, stocks, derivatives trader since 2011
Lorna Qin - Lead UX/UI Engineer
• Fine Arts & Computer Science @ U. of
Waterloo
• Product Design Lead at Wish
• Former UI Engineer @ IBM
Meet Our Advisors
Professor Chad Pieper, PhD
• Professor @ Drexel & U. of Maryland, UC
• PhD in Computer Science @ U. of Illinois at
Urbana-Champaign
• US DoD consultant and expert in cybersecurity,
blockchain, and cryptocurrency
Alex Rusnak
• MBA @ Haas, UC Berkeley
• MSc in Computer Science @ NTU Ukraine
• Technical advisor of many blockchain projects;
background in private equity, venture capital, and
early stage blockchain investing
• Early investor in Bitcoin and Ripple
Fred Leung
• CEO, AnApp Blockchain Technologies
• MSEE in Computer Eng. @ USC
• 30+ years in consumer electronics,
semiconductors, and IoT industries;
10 patents and 2x IPO experience
• Founder, USB OHCI & IEEE1394A
standard committees
Tugrul Firatli, PhD
• PhD in Computer Science @ Chalmers U.
• MS, Electrical Engineering
• Co-Founder, TIBCO (NASDAQ:TIBX)
 Ed Zabar
Rex Wong

• MBA, Columbia Business School

• Co-Founder, iVideoSmart (500M users)
• Founder, Verif-y
• 7 startups, 5 exits
• Expert in identity/verification solutions
• Creator of Google AdSense (Applied
and corporate securities
Semantics Founding Investor)
•Former investment banker

Douglas Park, JD, PhD

• Corporate Securities Attorney

• PhD in Business @ Stanford University
• JD @ U. of Michigan Law School
• AB @ Harvard University
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WE’RE HIRING: If you are an engineer and want to

build really cool stuff for IoT and the sharing
economy using blockchain, let’s chat!

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