BUSINESS PLAN

ENTREPRENEURSHIP GM503

GROUP 7 (SECTION B-PGDM)

MANOJ KANWAR (PGFB1229)

MITUSHI (PGFB1230)

NIKHIL VALIRAMANI (PGFB1234)

PRAKHAR YADAV (PGFB1237)

 Satyodughacaru

ACKNOWLEDGEMENT

This report could never be easy without the full extent support of many people making our
experience a learning as well as ineffaceable experience. We wish to extent our sincere
gratitude to all the people who directly or indirectly helped us in our report.

Our first and foremost gratitude is to Dr. Anup Singh Sir (Director, Jaipuria Institute of
management) for providing us with such eminent teacher and wonderful course. Also, we are
grateful to Prof. Moid Uddin Ahmed (Course Instructor) for giving us the liberty to choose
the interviewee and guiding us through the report in a very effective way.

We are heartily thankful to the external and internal mentors for their valuable insights on the
topic.

We would also like to show our sincere gratitude and respect for our parents and siblings who
have supported us throughout our educational path.

Last but not the least; we would like to thank GOD for giving us such a wonderful life

Group 7

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CONTENTS

1. EXECUTIVE SUMMARY.................................................................................................4
2. BACKGROUND..................................................................................................................5
3. OBJECTIVE........................................................................................................................6
4. VISION.................................................................................................................................6
5. MISSION..............................................................................................................................6
6. MARKET ANALYSIS........................................................................................................7
7. DEVELOPMENT AND PRODUCTION..........................................................................8
8. MARKETING PLAN........................................................................................................10
STP
MARKETING MIX
9. FINANCIAL PLANNING................................................................................................11
10. ORGANIZATION AND MANAGEMENT....................................................................12
OWNERSHIP...........................................................................................................................................13
11. CRITICAL RISK..............................................................................................................15
12. CONCLUSION..................................................................................................................16
13. ANNEXURES 1- CV OF MANAGEMENT EXECUTIVES........................................17
 MANOJ KANWAR...............................................................................................................................17
 MITUSHI...............................................................................................................................................18
 NIKHIL VALIRAMANI........................................................................................................................19
 PRAKHAR YADAV.............................................................................................................................20
 SAKSHI GUPTA...................................................................................................................................21
 SHILADITYA CHATERJI....................................................................................................................23
14. ANNEXURES 2 – TIME LINE........................................................................................26
15. ANNEXURES 3 – BUDGET............................................................................................27
16. ANNEXURES 4 – REFERENCES..................................................................................29

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17. EXECUTIVE SUMMARY

Our Milk processing unit is a revolutionary idea where there is a gap in the market of quality
product.
Our focus will be on the quality of the project and hence we named it “Satyodughacaru”.
We would like to differentiate our product in terms of quality of product and try to reach the
customer at their door steps. Our business model will be highly supply chain oriented. The
USP of our business is timely and quality business management.
We would try to keep our cash cycle as small as possible. Payments to the stakeholders will
be given directly to in bank accounts. In terms of marketing we would follow the mantra of
think global and act local. The risk that we perceive in our business is the risk from
unorganised sector and the risk on the quality side. Some challenges that we would face is to
win the confidence of the farmers to give their product to us.
We would be using high technology equipments to run our operations. Manual work will be
at its minimum. We are having the backing many veterans in the processing industry. Some
of them have agreed to partner us and some have agreed to be our mentors. We are expecting
to break even in 2-3 years of span. The rate of growth that we are expecting is around 30% on
a CAGR basis.
We have kept the location of our project at a strategic location from where we can supply to
big markets of north India such as Delhi-NCR , west UP.
Ownership pattern is such that experts of various domains are joining us. There wisdom will
be a great benefit for the organisation

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BACKGROUND

India has the highest livestock population in the world with 50% of the buffaloes and 20% of
the world’s cattle population, most of which are Milch cows and Milch buffaloes. India’s
dairy industry is considered as one of the most successful development program after the
post-Independence period. Uttar Pradesh, Punjab, Haryana, Rajasthan, Gujarat, Maharashtra,
Andhra Pradesh, Karnataka and Tamil Nadu are some of the prospective milk surplus states
in India.
India has also emerged as the largest milk producing country in the world with present level
of annual milk production estimated as 94.5 million tons. We expect a production level of 135
million tons by the year 2015.
So we can predict that the milk industry has a bright future in the coming decades. Milk
production and processing is generally under cooperative sector in India.
Majority of milk production is under unorganized or government sector. Quality of milk
products in India is a matter of concern. There are many instances that milk or milk products
consumed by people are adulterated or not of optimum quality. This is the trigger for our
venture to start.

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OBJECTIVE

 The major objective is to capture the urban market of western UP and Delhi –NCR
within two years of operation.
 To develop a fully automated milk processing plant at least three locations in northern
India.
 To develop better living conditions for the stakeholders (especially landless farmers)
 In later stages of growth and development we will try to focus more on export of the
products.

A short term goal is to develop market for our product in nearby areas of the facility.

Long term goals-

 To develop a permanent customer base in whole of north India.
 In long term horizon our company wants to get listed on Indian bourse and later
foreign exchanges are also an option.

VISION

To make our company one of the biggest players in India and to work for the empowerment
of the stakeholders

MISSION

“To provide quality products at affordable price at the right time to our customers”

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MARKET ANALYSIS

India ranks first in milk production with approximate 115 million tons of production. As the
population of India is rising constantly, demand of milk will definitely going rise. As the
economic development of the country is going on in coming future the demand for high
protein diet will increase and a result the demand of milk will automatically increase.
The milk production India accounts for 13% of the world’s production and 57% of the total
Asia production. The rural households consumes about 50% of the production remaining
50%is consumed by the urban market and exported.
Of the share sold in domestic market around 50 % is sold in fluid from .35 % is consumed in
the form of traditional products such as cheese, yogurt and milk based sweets. Remaining
15% is consumed in the form of ghee, milk powder and other products such as baby foods,
ice creams etc.
Most dairy products are consumed in fresh form and very less is processed for value addition.
So the market is huge and immense for the new players. As milk is perishable item with a
very less shelf life processing can help it to last longer.
The market in India especially in north India is dominated by few big players and they are not
able to solve the customer pain of providing best milk quality at a proper price.

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DEVELOPMENT AND PRODUCTION

Milk will be procured by farmers from the villages and processed in the nearby milk
processing plants consisting of bulk milk cooler.

1. Collection vans will leave for milk collection in the morning. Collection depot in each
village will be fixed.
2. As the collection van will reach the collection point the quality of each farmers milk
will be checked (i.e. fat component and SNF component).
3. Once the quality is checked the quantity will be checked .both the data will be fed in
the PDA’s given to the workers.
4. These PDA will be connected to a central server were a data base of all the
participating farmers is available.
5. As soon the workers will feed the data central server will let us know which farmer is
contributing how much.
6. As mobile phones are very common now in village as well an immediate confirmation
of the milk receiving will be sent to the farmer.
7. The central command will know how much quantity to sell and how much to pay to
the farmer in the next 10 days.
8. As milk is a perishable item it has only 3 hours to reach the processing unit.

So a collection design will be designed in such a way that the milk van reaches the processing
unit before 2 hours 30 minutes.

9. In the collection centre there will be a weighing machine at the entry and at the exit to
weight the milk.
10. The milk vans will have GPS installed in them to check any kind of leakages in the
system.
11. The milk will be processed in the cooling chambers and pasteurization chambers, now
the processed milk is ready to reach the market.
12. The milk will be loaded in air cooled tankers and it will be sealed with an encrypted
number.

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13. Now the milk tanker will leave for various customers.
Some of the milk needs to be packed in plastic bags or paper bags for retail customers that
process we are planning to implement after some time.

Some part of the milk will be used for further value addition such as to make cheese, yogurt
and powder. These value added products have a ready market in India as well as overseas.

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MARKETING PLAN

STP
In the initial stages our products will be more focused on B2B segment. This is so because
initially we would face a high competition and trust problem from the market as well as the
customers.

MARKETING MIX
Considering the 4P’s in marketing we would price our product slightly below the market
trend in order to capture the market share.
 Place of marketing would be initially west up and delhi-NCR.in later stages we would
expand to other north Indian states.
 Products that we would be offering are processed milk, milk powder, cheese.
 Promotion we would try to develop a direct marketing plan were dealers would have
direct contact with the company in the initial stages. We would promote our product
by advertising in local news paper and cable TV. Some kind of advertising will be
done in local markets. Hoarding and pamphlets will be used.

Our strength will be our quality product. We would be focusing heavily on the process and
try to be super efficient in terms of hygiene and cleanliness. We would deploy automated
machines were there will be no use of manual work.
Our weakness is that we see in our project that there is competition from local unorganized
players. We will face challenges in explaining the suppliers that we are serious in our project.
Our market strategy would be more focused on BTL strategy. We would like to create long
term growth of our project.

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FINANCIAL PLANNING

Government Funding Agency -- We are planning to get our project financed from
NABARD and other banks. Total amount that we are looking to finance is around 3 crores.
Promoters will initially put in around 2 crores. After 1 year of operations we would be
eligible for loan from NABARD. Project will have highly automated machines of bulk milk
cooling, air cooled transport system, automated collection system.
Packaging systems--cost of these systems will be around 2 crore later in the year we are
planning to install a 15000 liters automatic sterilization plant in our project.
For operating expenses we would be requiring approximately 1 crore.
Cash cycle for the business will be around 8-10 days.
Milk suppliers will be given money directly in their bank accounts (if they don’t have bank
accounts we will help them opening it). We are planning to motivate the stakeholders to save
money for their future well being. Concept of post office schemes, bank recurring accounts,
fixed accounts, mutual funds would be explained to them).
We would need some money to get the cattle insured, insurance premium would be charged
from the stakeholders in small proportions and that would be deducted from their weekly
payments.
Competitors
Some expenditure would also be done to develop and market the product we would be
pitching our product initially to big FMCG players such as Britannia, ITC, Kwality foods,
Paras foods.
We are expecting to spend around 25-35 lakh in advertising and dealer development.
In the initial phases we would follow the path of slow growth and try to consolidate our
position in the market.
We are expecting to break even in 2-3 years time frame. This figure is very conservative in
nature.
The growth that we are expecting is 30%. This growth is expected to continue for many years
to come.

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ORGANIZATION AND MANAGEMENT

Our business will be divided into three domains in the initial phase i.e. marketing, finance and
operations.
Operation department will be focusing on collecting of milk product from the supplier and
processing it in time efficient manner and then supplying it to the customer.
Marketing department will be responsible for development of customer relationship and
developing strategies to capture the market
Finance department will be responsible for disbursement of cash to the suppliers .they will
try there level best to keep the cost of capital at the lowest level. Finance department will be
responsible for preparing the accounts of the company.

MANAGEMENT
Will be as follows:
 Mr. .Prakhar Yadav- M.D (Experience in Business)
 Mr. Nikhil Valiramani – 10% (Accounting & Finance)
 Mr. Shiladitya Chaterji – 10% (Operations + IT)
 Miss Sakshi Gupta – 10% (Marketing and Sales)
 Miss Mitushi – 10% (Human Resource)
 Mrs Manoj Kanwar – 10% (Accounting & Finance)
The following will be as mentors and who will be assisting in their respective fields
 Dr JK Singh-- Head, operations (35 years of experience in Dairy industry/industry
veteran)
 Mr. UK Bajapai-- Head Finance (30+ experience in banking industry/expert in raising
funds)
 Mr SM Tripathi-- Head marketing (20 years experience in marketing of milk products
and dairy machines)
 Dr AK Bakshi-- Dr Bakshi is a internationally acclaimed veteran in food processing
industry. He is former vice chancellor of Sardar Vallabh Bhai Patel agriculture
university, Meerut.

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ORGANIZATION

The company in named as “Satyadughacaru” which means fresh milk food. The logo of the
company is shown below which signifies quality and purity.

The plant will be established near Shikhobad, district Firozabad and the reason for
establishing the project there is that well connectivity to road and railways. From the plant we
will take hardly 40 min to reach Agra and around 3 hours to reach Delhi. We can easily target
the Delhi market from that strategic position. We would be linking us to various national and
international NGO’s who are working for social cause to project our venture this will help us
to get recognition and international venture funding.
The organizational culture would be a flatter one .the employees will be given a free hand to
tackle day to day issues in the organization.

LOGO of the Company

OWNERSHIP

Ownership pattern will be as followed

 Mr. .Prakhar Yadav- 15%
 Mr. Nikhil Valiramani – 10%
 Mr. Shiladitya Chaterji – 10%
 Miss Sakshi Gupta – 10%
 Miss Mitushi – 10%

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 Mrs Manoj Kanwar – 10%

 Gayatri food pvt ltd-10 %
 Dr JK Singh-6 %
 Mr. SM Tripathi-6%
 Mr. UK Bajpai-6%
 Mr. AR Yadav-5%
Remaining 2 % will be stock options for various employees in the organization

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CRITICAL RISK

 Biggest risk that is attached with the project is timely marketing of the product.
Production is not a problem in this industry but the problem comes when the products
are sold in the market. As milk products are perishable in nature they must be
processed immediately and also there shelf life is low so they have to be sold quickly
in the market
 Another critical risk can be the competition that we will face from several organized
players.
In spite of this, milk business is less risky because milk is a product that is used by majority
of public and the demand is increasing day by day. Some other risks that can come our way
are getting license and approval from the authorities as that is very tough in India.

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CONCLUSION

We can conclude that milk industry has a bright future in coming time. Milk industry has a
potential that is yet to be unlocked. The only challenge before the entrepreneurs is that to
check out the gaps in the business and try to fill on those gaps and relieve customer pain.
In this business if we follow a patience and prudence path success will come our way very
easily.

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ANNEXURES 1- CV OF MANAGEMENT EXECUTIVES

 Manoj Kanwar
Name: Manoj Kanwar
Address: 531, deffence colony
Kamla Nehru nagar,
Jodhpur (raj.)
ACADEMIC QUALIFICATIONS
Class/Course Board / University Institute Year Percentage
PGDM Jaipuria institute of Jaipuria institute of 2012 -
management management
B.com Mds University (Ajmer) Ldps College Vidhyawari 2011 63%
XII Std. RBSE MBV Vidhyawari 2008 69.33%
X Std. RBSE MBV Vidhyawari 2006 64.33%
Other
Experience
Worked with Vidhyawari for 3 months as computer operator
COMPUTER SKILLS
 Proficiency in working with Windows and DOS
 Having knowledge of MS word, excel, power point
 Familiar with Internet and E-mail
Achievements
Getting scholarship in 10th or 12th class from mohabat singh charitable trust
• Best girl of scout and guide award
• Getting full attendance award
• Selected for National Jamboree camp 2005
 Getting 2nd rank in inter college debate compition at jaipuria college
• Getting 3rd Rank in on the spot essay writing compition in college
• Winner of so many school compition and getting top 3 ranks
EXTRA CURRICULAR ACTIVITIES
• Debates and speech
• Hostel leader
• National social service
• Scout guiding
HOBBIES
• painting
• Listing to music
• driving
PERSONAL DETAILS
Date of birth: 26/12/1991
Father’s name: LATE. Mr. Ummed Singh
Mother’s name: Mrs. Dhapu Kanwar
Mother’s occupation: Home Maker
Contact No:-8376920545,
E – Mail ID :- placement@jaipuria.ac.in

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 Mitushi
Name: MITUSHI
Age, Gender: 21/F
Email:Id:mitushi@jimnoida.net
Address: Q.NO. D-1/4,B.I.T MESRA, RANCHI
JHARKHAND-835215 Mobile: 9871586107
ACADEMIC QUALIFICATIONS
Class/Course Board / University Institute Year Percentage/CGPA
PGDM
B.TECH (I.T)
XII Std. C.B.S.E. SURENDRANATH 2009 76%
CENTENARY SCHOOL
X Std. C.B.S.E. SURENDRANATH 2007 70.2%
CENTENARY SCHOOL
INDUSTRIAL TRAINING
INTERNSHIP IN RDCIS, SAIL, RANCHI
COMPUTER SKILLS
MS OFFICE, C PROG., JAVA, ORACLE, SPSS
PROJECTSEXTRA CURRICULAR ACTIVITIES
PLAYING BADMINTON, DANCING, FLOWER DECORATION
HOBBIES
COOKING, SURFING NET, CHATTING, TRAVELLING, HANGOUT WITH FRIENDS.
PERSONAL DETAILS
Sex – FEMALE
Date of birth – 12.10.1991
Father’s name – DR. MAHENDRA KUMAR
Mother’s name – MRS. DEEPA YADAV
Father’s occupation -SERVICE

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 Nikhil Valiramani
Name: NIKHIL VALIRAMANI
Age: 23 Years
Address: 112/227 A Swaroop Nagar, Kanpur.
ACADEMIC QUALIFICATIONS
Class/Course Board / University Institute Year Percentage
PGDM AICTE Jaipuria Institute of 2012-14 3.00 GPA
Management,Noida
B.Com CSJM VSSD 2009-12 58%
12 ISC Sheiling House School 2009 70%
10 ICSE Sheiling House School 2007 76%
COMPUTER SKILLS
Knowledge of MS Excel, MS word, Power Point
EXTRA CURRICULAR ACTIVITIES
Won prize in football tournament
HOBBIES
 Listing to music.
 Making new friends.
 Playing cricket
PERSONAL DETAILS
Date of birth: 7th December, 1989
Father’s name: Mahesh Valiramani
Mother’s name: Bhavana Valiramani
Father’s occupation: businessman
Mother’s occupation: housewife
Contact No: 8750350191
Email-ID: Nikhil.valiramani@jimnoida.net

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 Prakhar Yadav
Prakhar Yadav
PGFB1237
Jaipuria Institute of Management, Noida
A – 32A, Sector – 62, Noida.
Phones : (0120)4638300
PROFESSIONAL QUALIFICATION
PGDM with Specialization in : Finance and marketing
Institute :Jaipuria Institute of Management, Noida
CGPA (Till 1st trimester) : 3.064

ACADEMIC QUALIFICATIONS
Board / Year of
Degree/Certificate Institute University Passing %Marks/CGPA
S.G.T.B. Khalsa University of 2010 51.09%
B.A (Hons). College Delhi
history
Meerut public CBSE 2007
XII school 77.40%

St marys ICSE 2005

X Academy 77.83%
ACHIEVEMENTS

I have been doing Equity research under Dr asheesh pandey (associate professor, Jaipuria
institute of management). Calculated multiple beta of BSE 500 companies and single beta of
BSE 500 companies (1996-2011), to check out the relation of various parameters such as
Price to book, momentum, market cap, net stock issue with sensitivity of the stock. I am
currently a active member of finance club in my institute, As co-coordinator I have
successfully managed two equity based inter college games. I have been writing articles
regularly in the finance club news letter hiranaya.I was the co-coordinator in E week 2013 in
my institute. I regularly participate in various competitions and workshops.

HOBBIES
Have a keen interest in capital markets, have been tracking and investing in equity markets
since 2007.Have been playing table tennis since 12 Years

PERSONAL DETAILS
Father’s Name:- Mr Asha Ram Yadav
Date of Birth:- 30/04/1989
Languages Known:- Hindi,English
Permanent Address:- C-58,Sector 56 ,Noida.
Contact No (Residence) :-0120-2580317
( Mobile) :- 9654091586
E – Mail ID :- prakhar.yadav@jimnoida.net

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 Sakshi Gupta

Name- SAKSHI GUPTA

Address: Flat No 3, Nav Bharat Niketan
3A/246, Azad Nagar,
Kanpur, Uttar Pradesh-208002
ACADEMIC QUALIFICATIONS
CLASS/
BOARD / UNIVERSITY INSTITUTE YEAR PERCENTAGE/CGPA
COURSE
PGDM Jaipuria Institute of Jaipuria Institute of Current 3.536 *(till second
Management, Noida Management, Noida trimester – out of 4)
B.TECH(Biotech) Banasthali Vidyapith Banasthali Vidyapith 2008- 72.5%
12
XII Std. CBSE (science) Delhi Public School, 2007- 80.33%
Kalyanpur, Kanpur 08
X Std. ICSE (Science) Wendy High School, 2005- 81%
Naramau, Kanpur 06

EXPERIENCE
 Institutional Training: One month training on various tools and technique in
molecular biology at Biotech Park, Kursi Road, Lucknow under the supervision of Dr.
Pragya Gupta (2010).
 Institutional Training : Six months internship in School Of Life Sciences, Jawaharlal Nehru
University, New Delhi under the supervision of Prof. P.K.Yadava. (2011). Submitted report
on “An Integrated Analysis of Microarray Data to Visualize hTERT Associated Gene
Expression and siRNA- Mediated Modulation of hTERT Expression”
COMPUTER SKILLS
Knowledge of MS-Office. Brief Knowledge of C++
ACHIEVEMENTS
 Poster presentation – Garg C; Gupta S; * Saxena M “A NOBLE APPROACH TO CURE BREAST
CANCER BY THERAGNOSTICS”; National Symposium on Advanced Functional Materials:
Opportunities and Challenges in New Global Era (NSAFM-2010); PP14-held at Banasthali
University; Rajasthan.
 Stood third in paper presentation held within Banasthali University
 Abstract on A NOBLE APPROACH TO CURE BREAST CANCER BY THERAGNOSTICS published in
proceedings of Indo – Japan conference (September 20-22; 2010) held at Biyani Girl’s
college, Jaipur, Rajasthan.
 Participated in college and school level debate, group discussions, and essay competitions.
 Speaker in service sector panel discussion, 2nd National Summit on ‘Academia-Corporate
Interface for Upskilling Leaders of Tomorrow’, 12th December 2012 at PHD House, New
Delhi.
 Event Co-coordinator, Smoky Art & Craft Exhibition, Udaan-2012, Jaipuria Institute of
Management, Noida
 Comparer “Jaipuria Annual Management Conference-2012” , Jaipuria Institute of
Management, Noida
 Coordinator, Sponsorship Committee, UDAAN-2012, Jaipuria Institute of Management, Noida
 Escort committee, Marketing Conclave-2012, Jaipuria Institute of Management, Noida
 Group coordinator
EXTRA CURRICULAR ACTIVITIES
 Kathak one year certificate

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 Rajasthani folk dance

 Stood first in Poster making Competition (“Eccentric Strokes”)– Janus -2009
 First prize in quiz competition in E-Week-2013 at Jaipuria Institute of Management, Noida
 Stood first in science quiz competition during Science and Technology Day, E-Week, held at
Jaipuria institute of management, Noida
INTERESTS
Marketing Research
Operations
PERSONAL DETAILS
Sex – Female
Age- 23 years
Date of birth – 15th September 1989
Father’s name – Mr. Gyanendra Kumar Gupta
Mother’s name – Mrs. Nidhi Gupta
Father’s occupation -- Business
Mother’s occupation -- Home Maker
Contact No :- 8595011180, 9453028297
E – Mail ID :- guptasakshi2010@gmail.com

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 Shiladitya Chaterji

Name: SHILADITYA CHATERJI

Address:204 SRI SAI HOMES
KILBURN COLONY
HINOO, RANCHI-2
JHARKHAND
ACADEMIC QUALIFICATIONS
Board /
Class/Course Institute Year Percentage
University
PGDM AICTE JAIPURIA INSTITUTE OF 2012- NA
MANAGEMENT 2014
B.TECH WBUT STCET, KOLKATA 2003-07 70%
XII Std. C.B.S.E DELHI PUBLIC SCHOOL 2003 64%
X Std. C.B.S.E DELHI PUBLIC SCHOOL 2001 80%

Experience
 AKASH VANI KOLKATA
 MIMEC PVT. LTD., RANCHI
 C.M.P.D.I LTD, (COAL INDIA SUBSIDIARY), RANCHI
 WIPRO LTD.
Computer Skills
 C PROGRAMMING
 C++ PROGRAMMING
 JAVA PROGRAMMING
 SQL/ORACLE
 MS OFFICE
 MICROPROCESSOR
 MICROCONTROLLOR

Projects
GRADUATE RESEARCH EXPERIENCE
Selected Research Projects, University Of New Brunswick, Fredericton, Canada Sep’09 – April’11
 Parallel Processing (Hyperquick-sort) (Fall 2009): the main idea of this project was to
implement a parallelized version of quick sort i.e. Hyperquick-sort on a multi core
environment and conduct a performance evaluation. This parallelization is obtained by using
MPI API functionalities to share the sorting data set among multi processes
 Software Engineering (Online Client Server-Based Game of Battleships) (Winter 2010): This
project involved the development of a “battleship” game using Java. Specifically, this game
was geared toward instilling enthusiasm in high-school students toward a career in
Computer Science and involved developing a graphical user interface such that the users
(high-school students) can directly interact with the game modules running in the back end.
 Semantic Web (Ontology-Based Recommendations for Student Job Search) (Fall 2010): The
Internet is rife with employment opportunities, with thousands of job openings and positions
posted every day. At job banks, in newsgroups and message boards, literally hundreds of
jobs are listed. Thus, the project involved, using of various Semantic Web techniques, an
intelligent ontology based recommendation to help bring job information quicker and more
easily to students.

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 Mobile Communications and Wireless Networking (Handoff in Wireless Mesh Networks)

(Fall 2010): There are still many technical challenges in the design of WMN (wireless mesh
networks). One of the most important issues is how to efficiently support mesh client
handoff between different mesh routers, since wireless users in WMN are free to move
anywhere at any time. To address this issue, a mobile agent (MA) based handoff approach
for WMN has been introduced in this project. In this approach, each mesh client has a MA
residing on the attached mesh router. If a mesh client moves to a new location and changes
its mesh router, the mobile agent migrates as well. Particularly, if the mesh client intends to
make a handoff, the client MA will move to the new mesh router beforehand and pre-setup
a new communication channel for the handoff call.
 Artificial Intelligence (Intelligent Agent for the Game of Battleships) (Winter2011): This is a
further modification on my previously designed “game of battleships” with the introduction
of an intelligent agent for the game which made the game “artificially intelligent” by taking
pre-designed intelligent decisions.
UNDERGRADUATE RESEARCH EXPERIENCE
Selected Research Projects, West Bengal University of Technology 2003-2007
 Electronic Component Fabrication (2004): I worked as a trainee on fabrication of integrated
circuits and amplifiers, involving transistors, capacitors, resistors, and speakers at Mimec
Electronics Pvt. Ltd., Ranchi, India during summer 2004.
 Satellite-Based Tracking System Based on the GPS technology (2005): I had a training stint in
development process of communication channels in the assembly line of colliery settings via
exposure to applied research in switching systems at CMPDI (Central Mine Planning and
Design Institute), an ISO 9001 Company in Ranchi, India, during summer 2005. I also acquired
experience with a satellite-based tracking system based on GPS technology for tracking
potential mining sites and for topographic and geological surveys. Effective deployment of
such technologically advanced systems can facilitate optimization of dumper fleet size,
increase productivity and reduce their run-hours and fuel costs. In this information age,
optimum performance depends on access to accurate information in as short a time as
possible. Both the availability of reliable information as well as a means of conveying it as
efficiently as possible to the different organizational layers is critical for boosting
performance in a company.
 GUI using C++ (2006): I worked as a trainee to develop a C++ program for the graphical
presentation of the prediction of subsidence at a coal mine in the Information Technology
department at CMPDI. Subsidence is an undesirable consequence of underground coal
mining and hence the Government of India has mandated that subsidence prediction reports
be included in all underground coal mining project proposals. My program generates
graphical outputs that can be used in this report and aids in the determination of the
feasibility of a mining project.
 Radio Communication Systems (2007): I analyzed the workings of the radio system in a Radio
communication industry (Akash Vani), Calcutta as a part of my final year summer intern
(2007). There, I acquired a firsthand understanding of the strides made in the
communication and information processing industry in the past few years. I analyzed both
short wave and medium wave transmission in a fully functional transmitting station. My
theoretical know-how on radio transmitter design was whetted by the practical exposure to
the radio transmitter design, the frequency mixing and modulation modes used at the
station, and the amplification of the radio signal. In addition, I interned at the control room,
where the radio programs are channelized to the various transmitting stations and played an
active role in processing and relaying the programs to the downstream stations.
 Moving Display (2007): In this project, I developed a movie display using dot matrix display
(FND). The objective of the project was to display alphanumeric symbols, which can used to
display any message. In inexpensive displays, the messages cannot be changed easily and

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have fixed stored data in ROM/EPROM whereas in expensive ones there is the option of
constantly changing the message. Here in my project I accomplished the latter mode with
specifications which included the following:
o Display consisting of alphanumeric characters only.
o Display length of 16 characters.
o Display of dot matrix type.
o The message on the display replaceable as and when required.
o The message to be static if fitting the display length, otherwise the message to roll
over resulting in a moving display.
o Display to be controllable by a computer wherein the computer’s parallel port to be
used to display the code and control signals for the display system.
 A program using C language was developed to take the message required to be displayed
and display it on the dot matrix display, connected to the computer via the parallel port.
EXTRA CURRICULAR ACTIVITIES
 Debates
 Literary recitations
 Painting
 Music (vocal)
 Karate

HOBBIES
 Tabla (Indian musical instrument)
 Music (vocal)
 Karate
 Tennis
 Squash
 Table tennis
 Biking
 Cross-country skiing
PERSONAL DETAILS
Date of birth: 07TH AUGUST 1985
Father’s name: SUJIT KUMAR CHATERJI
Mother’s name: BIDISHA CHATERJI
Father’s occupation: RETIRED CHIEF GENERAL MANAGER COAL INDIA LTD.
Mother’s occupation: HOD, BIOLOGY TEACER, DELHI PUBLIC SCHOOL, RANCHI
Contact No: - 9899970905, 9873028515, 9911740759, 011-40088081
E – Mail ID :- placements@jaipuria.ac.in

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ANNEXURES 2 – TIME LINE

November – February:

Start of project Installation of

bulk milk cooler Hiring of air cool tanker
(Milk Production)

March – June:

Installation of 3 bulk milk coolers

Pasteurization plant installation to expand productivity

Installation of automatic
vending machine and packaging
machine

July – September:

Product line expansion like Milk powder production

cheese, yogurt and saturated oils

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ANNEXURES 3 – BUDGET
Initial investment
BMC 1500000 2 3000000
Cattles 50000 30 1500000
miscellaneous 500000 500000
checking unit 100000 3 300000
Pasteurisation plant 9000000 9000000
total 14300000

own per month

collection from third per month Total
production production
party per day (ltrs) production (ltres) (ltrs)
per day (ltrs) (ltres)
November 300 9000 50 1500 10500
December 300 9000 100 3000 12000
January 300 9000 200 6000 15000
February 300 9000 400 12000 21000
march 400 12000 800 24000 36000
April 400 12000 1600 48000 60000
may 400 12000 2000 60000 72000
June 400 12000 2500 75000 87000
July 400 12000 2800 84000 96000
august 500 15000 2900 87000 102000
September 500 15000 3000 90000 105000
October 500 15000 3500 105000 120000
141000 595500 736500

Revenue own production third part production total revenue

Rs 4935000 Rs 20842500 Rs 25777500

Expenses
Interest estimated EMI
bank loan (PSU Bank) 5000000 650000 100000
NABARD 10000000 200000 35000
850000 135000
1620000

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Operating expenses
monthly expenses Per unit cost in Rs units Total cost in Rs
leased tanker 50000 2 100000
driver 10000 10000
vetenary doctors 20000 20000
human resource 50000 50000
miscellaneous 100000
280000
total 1900000

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ANNEXURES 4 – REFERENCES
 NABARD website
 Ministry of food and civil supply,gov of india
 Industry expert advice
 Feedback from customer,retailer and supplier
 National diary development board
 NDDB

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