I.

Crossword puzzles

II. Practice exercise

1. List and describe six elements of or rules for a good Web site.

Here are six rules for a good Website that every Website should have:

Rule 1: The Web site should offer something unique.

EC profitability comes from providing visitors with information or items that they can't get
somewhere else. Many small businesses have found success on the Internet by selling hard-to-find
items to a worldwide audience at low costs.

Rule 2: The Web Site Must Be Aesthetically Pleasing.

On the Internet, successful businesses have attractive websites. People are more inclined to visit,
stay on, and return to a well-designed website. Creating a distinct appearance and feel for a website
can help it stand out in competition market. Color schemes, backgrounds, and high-quality pictures
and graphics are all examples of aesthetics. Moreover, Web sites should be designed in a simple,
clear, and structured way, with minimal clutter.

Rule 3: The Web Site Must Be Easy to Use and Fast.

Web sites that are simple to use, like practically all software, are more popular. Web surfers are less
likely to stay or return if they have problems accessing anything on the site, navigating through the
site's links, or waiting for screens to download. In fact, studies show that the average time a Web
surfer spends waiting for a Web page to load on their screen is only a few seconds. Successful Web
sites give a short overview of the material with hyperlinks, allowing users to find the things they are
concerned about, rather than presenting a lot of information on a single page.

Rule 4: The Web Site Must Motivate People to Visit, to Stay, and to Return.

Because of the widespread use of e-commerce, online shoppers can select from a wide range of
wesites any  goods they require, and are thus less likely to be loyal to a single one. Rather, people
go to the Web sites that offer the lowest prices, or they visit Web sites with which they have built a
relationship, such as one that provides useful information, product reviews, and customer feedback
or offers free goods and services that they value. These websites aid in the formation of an online
community in which members can form friendships, assist one another.

Rule 5: You Must Advertise Your Presence on the Web.

A website cannot succeed without clients and customers. Viewers must be drawn to a company's
website rather than the millions of other sites they could be accessing. One way to get people to
come to your website is to advertise it. The first approach in promoting your company online is to
put the URL on all company documents.

Rule 6: You Should Learn from Your Web Site.

Successful businesses gather information on their websites. A system can identify users' routes
around its website's various pages and keep a record of the duration of their visits, page views,
regular entry and exit sites, and the user's location or Internet services.  This information can be
used to improve the company Website's appearance. The organization can investigate why this is
happening and alter the page to persuade customers to remain longer. 

2. IS hardware is classified into what major types?

IS hardware is classified into 3 main types:

- Input technologies: A keyboard and mouse on your personal computer, a biometric fingerprint
reader to authenticate a person entering a secure laboratory, or scanners to track important
items in a warehouse are examples of input technology.
- Processing technologies: Inputs are transformed into outputs via processing technologies, which
include both storage and computational resources such as mobile portable devices and
supercomputers.
- Output technologies: Information is delivered to you in a usable format using output devices
such as a computer monitor and printer.
3. Using a business or organization that you are familiar with, contrast the operational, managerial,
and executive levels by contrasting each level’s typical activities, types of decisions, and
information needs

Operational Managerial Executive

Position Employee throughout the
organization
Typical Day-to-day processes and
activities interactions with customers
Automate repetitive
activities (sales
transaction)
Types of Structured and recurring
decisions decisions
Informatio IS typically used to
n needs optimize processes and to
better understand the
underlying causes of any
performance problems
Examples What should I say to
customers about new
products?
Managers
Utilizing and developing
organization resources =>
achieve the stragic
objectives of the
organization (marketing or
finance)
Semistructured decisions
Most critical to assess
progress towad a certain
goal are displayed => use
this to create multiple
hypothetical production
schedules
How should we market the
new product line?
Top Management
Teams, CEOs, Boards
of Directors
Deal with complex
problems with broad and
long-term stragy
Unstructured decisions
IS provide KPIs that are
focused on balancing
performance across the
organization
Should we merge with
another company?

4. Compare and contrast two EC business strategies

Two EC business stragies here are the brick-and-mortar business strategy and the click-only
business strategy.

Brick-and-mortar
Location Have physical locations
(might be a chain of stores)
Click-only
Don’t include a physical store
Sell products online through a website and
virtula shopping cart
Orders are enterd remotely

Sale transactions Cash, credit cards
Customer services Provide immediate customer
service
There is almost always
someone right there in the
store for visitors to talk to
The goods are delivered to the customers
Internet Banking (PayPal…)
Accept more payment methods
Not physically present while customers are
shopping
Whener the customers have a question,
they have to wait for a response