Running head: ONLINE MARKETING INVESTMENTS 1

Online Marketing Investments

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Online Marketing Investments

Introduction

Technological advances have made humankind to adapt to the ever-changing marketing

dynamics. Thus, companies need to invest more in the online platform as a form of attracting

new customers and marketing their brands. Similarly, customers have also profited from using

technology as there are varieties of goods and services that they can choose from without visiting

any physical shops. Therefore, companies that invest in online digital platforms attract more

clientele base than those who do not invest in the same.

Discussion

The online platform has become the new norm as many companies have fully embraced

the ideas of online adverts. For instance, Amazon, one of the largest e-commerce platforms, has

greatly benefitted from online advertisement (Khanna & Sampat,2015). The company has

reached a wider audience and influenced other small business entities to invest in the same. With

an online platform, buyers and sellers can easily agree on the price of an item, and then payment

is processed instantly. Also, there are numerous benefits associated with investing in digital

platform advertising, as there is increased customer flow and sales.

Furthermore, it is agreeable that companies that invest in the digital platform for

advertising benefit more and attract a wider clientele. Before technology developed, companies

invested in poster and banner adverts, thereby reaching a smaller network of clients. But with

social media and online advertisement, companies that have invested in them reach a wider

customer base. For instance, while using google advertisement, Lee (2011) posits that potential

clients can see the goods and follow up with an order if they are interested, thus as a form of

advertisement, a wider audience is reached.

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Conclusion

In summation, investing in digital platforms for advertisement is beneficial to the

company and increasing the customer base. Nevertheless, when technological investments are

made, the company benefits as such media posts cannot be outdated. Rather, they attract

customers and make it possible for them to know what is being offered by the seller.
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References

Khanna, P., & Sampat, B. (2015). Factors influencing online shopping during Diwali festival

2014: Case study of Flipkart and Amazon. in. Journal of International Technology and

Information Management, 24(2), 5.

Lee, M. (2011). Google ads and the blindspot debate. Media, Culture & Society, 33(3), 433-447.